Current situation of business Japanese textbooks and suggestions for its construction

With the development of Sino-Japanese Economic and trade relations in recent years, business Japanese education with the goal of cultivating "Japanese + business" and other complex talents has been developed gradually. However, because business Japanese education in China's development time is not long, the construction of business Japanese textbooks still have many problems, has become a constraint on the development of Chinese business Japanese education an important factor. Scientific and reasonable textbook is an important way for students to acquire professional knowledge and skills, and it is also an important guarantee to realize teaching goal. The further development of business Japanese language education urgently needs a set of scientific and reasonable Japanese textbooks for business.

First, the concept of business Japanese and the advance research on textbook theory

(a) The concept of business Japanese

At present, the academic circles about business Japanese (ビジネス Japanese) concept has not been finalized, summed up, mainly in the narrow and broad sense of the point. Business Japanese in the narrow sense refers to the Japanese which is used in business, while the business Japanese in the broad sense also includes business knowledge, Japanese corporate culture and other content. For the positioning of business Japanese, it is more popular in academia to refer to the study of business English and to use ESP (English for specific purposes) as a special-purpose Japanese JSP (Japanese for spe-cific An important branch of purposes). Business Japanese belongs to the research scope of applied linguistics, its notable features are two, one is attaching importance to the application and practice of language, and the other is closely related to the actual work needs.

(ii) Advance research on the theory of textbook

Chinese and Western families Eiko Chino proposed to choose the primary textbook, should consider the following aspects: 1. Who is the reader group; 2. What the goal is; 3. Based on what kind of teaching method; 4. Whether it is session-centric or reading-centric; 5. What is the form of the exercises; 6. Whether the content is immediate or useful to the future, is consistent with the interest of the learner, and whether it attaches importance to necessity; 7. Practical aspects, such as price, portability, font size and so on.

Domestic scholars Zhou Shelin to comment on the standard of the quality of a textbook should involve the following six aspects: 1. The relationship between textbook and teaching theory; 2. The relationship between textbook and syllabus; 3. The relationship between textbooks and learners; 4. The problem of material selection; 5. The design problem of textbook practice; 6. Supporting materials. In the form of textbooks, Chen Jianlin and Shan put forward the importance of compiling three-dimensional teaching materials for business English.

It is not difficult to summarize the above research, to develop a good teaching material, first of all to clarify the use of teaching materials and their characteristics, to determine through the teaching materials to achieve the goal of learning. Then, in the preparation of teaching materials should adopt advanced teaching theory, according to a certain syllabus to write. In the selection of content should pay attention to the authenticity of content, interest, representativeness and ease of. In the practice of the setting should be around the text, pay attention to the diversity of practice forms. Finally, there must be relevant supporting materials, in the form of textbooks can use the latest multimedia technology to develop relevant three-dimensional teaching materials.

Ii. current status of business Japanese textbooks

(a) Academic research on business Japanese textbooks is still in the initial stage

The business Japanese major is a new profession which develops gradually with the development of Sino-Japanese Economic and trade relations in recent years. In the Japanese education sector in China, the study of business Japanese is not enough, especially for the study of business Japanese textbooks is less. August 25, 2013, the author used the Chinese Knowledge Network database for advanced search, found that the article name contains "business Japanese" paper has 364 articles, and contains "business Japanese + textbooks" of the paper only 6, and these are all published in 2010 after the paper. Therefore, the academic research on business Japanese textbooks can be said to have just begun.

(ii) lack of business Japanese language textbooks for students majoring in Japanese

At present, the business Japanese textbooks used in Chinese universities can be divided into two kinds: one is the teaching material of Japanese which is used in the business activities, including the business Japanese conversation, the Business Japanese language instrument and the business Japanese listening solution; The other is written in Japanese economy, trade, finance and other business class textbooks. Although there are a wide variety of business Japanese textbooks in the market, there are few business Japanese textbooks specially developed for Japanese majors, and the business Japanese textbooks used by universities are chaotic, lacking a unified and authoritative textbook. The author has conducted a survey on the teaching materials of the Japanese language course used by four universities in Tianjin (Nankai University, Tianjin Foreign Language University, Tianjin Normal University, Hebei University of Technology), and the results show that the teaching materials used in the four universities are different, even in the same university, the textbooks they use are lack of stability, And the textbooks used still exist all lack of teachers reference books, and most of the lack of MP3 and other audio-visual materials, difficult to meet the needs of business Japanese teaching.

(iii) Low level of satisfaction of students with existing business Japanese textbooks

During the study period, the author conducted a questionnaire survey on 213 undergraduates of the Japanese College of Tianjin Foreign Language University (of which, 34 in the second grade, 100 in the third grade, and 79 in grade four), and the contents of the survey were divided into four parts: first, the teaching objectives of the business Japanese course; The second is the evaluation of the use of the business Japanese textbooks; Thirdly, the evaluation of the contents of the business Japanese teaching materials used; Four is the ideal business Japanese teaching material expectations. The results showed that students who expressed satisfaction with the business Japanese textbooks they used accounted for only about one-tenth of the participants. There are some outstanding problems in teaching materials, that is, the contents of textbooks are uninteresting, old, seldom practiced or even not. In addition, there are no matching audio-visual materials, practice content is not suitable for business, business knowledge is not organized, not systematic and so on. In anticipation of the ideal business Japanese textbook, more than half of the students ' expectations are: 1. Help to improve business communication skills; 2. The editor of the textbook has rich experience in business work; 3. The content is close to the actual work need; 4. The content is lively and interesting; 5. Novel content; 6. The textbook adopts the form of Chinese and Japanese control; 7. Can obtain business honorific, etiquette and other knowledge; 8. It should be a series of textbooks including business conversation, business writing and so on. 9. Equipped with audio-visual auxiliary materials; 10. Practice content is conducive to simulating business combat; 11. Provides a large number of commonly used business terminology.

Iii. suggestions for the construction of business Japanese textbooks

(a) should be based on a certain authoritative outline as the standard

As the business Japanese language education has developed in recent years, in China's current "high school Japanese language teaching syllabus", on the business of Japanese education objectives, teaching requirements and so on almost no provisions. I suggest that before the formal syllabus comes out, you can refer to the outline requirements of the STBJ (the standard test for business Japanese, the standardized commercial Japanese test). STBJ is an examination for the purpose of determining the "ability to work in Japanese" and the items to be determined include: 1. Ability to cope with different cultures; 2. The basic etiquette of the Office; 3. general principles of work; 4. Basic skills of negotiation; 5. The basic etiquette of calling; 6. Basic etiquette for receiving guests; 7. Access to the basic etiquette.

These assays cover all aspects of business activities and are a must for a qualified business Japanese person. In the development of business Japanese textbooks, can refer to and reference to this standard.

(ii) Development of multimedia teaching materials to enhance the fun and practical nature of teaching materials

The so-called multimedia teaching material, is different from the traditional paper textbooks, through the use of multimedia technology to create a set of text, sound, images and other information in one of three-dimensional teaching materials. Multimedia teaching material with its rich interface, can make the teaching content more vivid, intuitive, with other teaching materials, can obtain a single paper textbooks difficult to match the effect. In the development of multimedia teaching materials, we should take the communicative approach as the guide, and emphasize the cultivation of students ' intercultural communicative competence. In the textbook, we should introduce the content used in the real business scene, simulate the scene similar to the actual business environment, and train the students ' practical ability of language application. In the business Japanese textbooks, especially in the conversation-centered teaching materials, should be more easy role-playing, can simulate the practice of business practices, so that not only can solve the current business Japanese teaching materials less than the problem, but also to enhance the interest of teaching materials and actual combat, and then stimulate students interest in learning.

(iii) Improve the content structure of business Japanese textbooks according to the actual needs of enterprises

As business Japanese is closely related to the future employment of the students, the construction of business Japanese textbooks must grasp the actual demand of the market and take the job as the guide. The author has carried on the investigation to the related enterprise during the study. The survey was conducted on the terms of recruitment for Japanese-funded enterprises in Tianjin and companies with a business relationship with Japan. There are two ways of investigation, one is to visit Tianjin's major talent fair (including Tianjin International Convention and Exhibition Center, Tianjin Sports Center, Tianjin Feng Lin Park talent Fair, Tianjin Foreign Language university campus job fairs, etc.), and the second is to collect Tianjin as the work of the recruitment site (including Zhaopin network, TEDA Talent Network, 51Job, North Talent Network, Tianjin Yi Network, etc.). According to the author's survey, the domestic Japanese companies and companies with business contacts in Japan, the recruitment conditions show that in recruiting Japanese graduates, in addition to Japanese language proficiency, but also often require relevant work experience, proficiency in the use of Office software and other Japanese expertise. Therefore, it is necessary to cultivate the knowledge of Japanese majors in IT, international trade, computer and finance in order to cultivate the complex talents who meet the needs of the social market. However, due to the fact that Japanese majors generally have weak basic knowledge of business, and in the teaching plan of Japanese majors in Chinese universities, the proportion of business Japanese courses is relatively small, therefore, students must master basic business knowledge in a shorter period of school hours. However, business Japanese in a broad sense, in addition to business Japanese conversation, but also includes IT, trade, finance and other fields of business-related knowledge.

Therefore, in the preparation of teaching materials, it is advisable to take the form of in-service teachers with rich teaching experience and excellent business Japanese talents from different industries and related enterprises to ensure the applicability, universality and practicability of the textbook content. In view of the weak business foundation of students to grasp more business knowledge in a short period of hours, it is recommended to write business activities involving a variety of fields, strong versatility, simple and easy to understand the introductory teaching materials.

(iv) Development of supporting reference books for teachers

In the current published business Japanese textbooks, there is a general lack of supporting reference books for teachers. As the majority of teachers in Chinese universities are Japanese majors, business knowledge and business experience are not enough. Teachers may not be familiar with specific business knowledge when using textbooks for teaching. Although colleges and universities can take full-time Japanese teachers regularly or irregularly sent to the relevant enterprises to carry out business practice, however, in the implementation of the feasibility and the effectiveness of the results are still some limitations, in the short-term training of Japanese teachers with business ability is difficult. Business Japanese textbooks due to the constraints of space and other factors, it is impossible to each business knowledge or background are detailed description, in order to solve this problem, the development of supporting teachers with reference books is imperative. Teachers use reference books can cover a large number of business practice background and explain the material, to a certain extent, to compensate for the teachers themselves in the business of the shortcomings.

(v) Incorporation of Japanese corporate culture, social culture and business knowledge into basic Japanese textbooks

The high level of business Japanese includes four aspects such as Japanese communicative competence, Japanese corporate culture, Japanese social culture and business knowledge.

But business Japanese is not a simple addition to several, but it should be unified as a whole. In the preparation of business Japanese textbooks, you can develop a "basic Japanese + business" type of teaching materials, its purpose is to integrate business, culture, etiquette and other knowledge into the basic Japanese teaching in the ordinary. In this way, it can not only greatly save the hours of "pure" business Japanese class, but also help to cultivate students ' language application ability and improve their learning efficiency. The "Standard Business basic Japanese" series, published by the Foreign Language teaching and research press, has made a useful attempt in this respect.

Iv. Conclusion

The construction of business Japanese textbooks should be based on an authoritative outline, with the market demand as the guide to arrange the contents of the textbook. In the form of textbooks, we can make full use of multimedia technology to improve the interest and actual combat of textbooks; In the auxiliary textbooks, we should develop the supporting reference books for teachers. The construction of business Japanese textbooks will be a long-term process, only through the close cooperation of the three sides of the research and development, on the basis of full investigation and argumentation, we can develop scientific and reasonable business Japanese textbooks.

Current situation of business Japanese textbooks and suggestions for its construction