Dabeni: From "The Queen of Taobao" to the CEO of video Search

Dabeni (Benny Da), once known as "Taobao Queen", is the Chinese online auction platform to hold the first star. On the internet has been silent for more than a year, this has been portrayed as "wisdom, beauty, wealth coexist beauty", to stunning identity again appeared in the It lake, and this time her identity is the video search website Pcpie CEO (CEO)!

This period is to win the time interview room tenth, by Chen Xiaohua (stone) Dialogue Pcpie Video Search CEO Dabeni, around the people of her views, pcpie and vertical video search development, exchanged.

Wonderful ideas:

1. NOkia is also the same, it from the launch of the phone with the camera that day, you can take digital video as one of the business, but it still will not put the main business on the camera. When Baidu decides to monopolize a new market with its horizontal business, it may have to make more sacrifices than it can get. So good entrepreneurs know this truth, no one enterprise can monopolize the entire industry, everyone in this industry, each division of duty.

2. The word taobao was never avoided. This is a misunderstanding, the development of later these speculation has become the need for the media. But I'm happy to think of it as an Internet case.

3. What people say, these are not important, it is important that they recognize themselves, I am Dabeni, I have all the knowledge structure and work experience to support me to play a very professional CEO, not beauty.

4. The role of a search engine is to lead users to other sites. Pcpie in the search engine history is the significance of innovation and boldly stand in the forefront of science and technology.

5. We will not take these setbacks out, because these are ordinary, usually not even the time to review, every day before going to sleep is to meet the failure of entrepreneurship, not wealth.

(Figure: Pcpie Video Search CEO Dabeni at the global Search Engine Strategy Conference)

The following is the transcript of this session

Stone: Have you ever said that you (Pcpie) don't have any competitors, so what do you think of other vertical video searches?
Benny: I say no competitor means that in this society, development is no longer the so-called vertical, but the horizontal face. Want the enterprise to create miracle in the growth, must have a beautiful footnote in the development, keep up with a beautiful and can move each other for the figure. We too need the communication between competition and cooperation. The greater the communication, the more obvious the curve of success. We coexist for different, promote each other, differentiated competition. There is a market opportunity for differences. Even for vertical video search, the cake has how big, its market segments can have the finer, still can enlarge bigger, see how to operate.

Stone: Why did you not go to China a business-to-business or c2c platform, but to do a search engine? Baidu, Google did not do a good job, why do you have confidence such as doing well?
Benny:business-to-business is what I did when I was a sophomore, and then I gave up because at the beginning I knew it was just one of my attempts, not my ideal, because I didn't have an advantage in the field of E-commerce. Recently a friend gave me a mobile phone, Prada and LG launched together, it is said to need to book, the price is very expensive, but sales are very good. So we can see that Prada can actually do a lot of things and even get into the high-end mobile phone market, but it won't do that. Nokia is also the same, it from the launch of the phone with the camera on the day, you can make digital video as one of the business, but it still does not put the main business on the camera. I have confidence in the video search because I take my main business and Baidu over its horizontal business. Baidu is doing Chinese search, its existing capital scale, manpower scale enough to make it the horizontal business bigger and stronger, just like Nokia do mobile phone camera, but when Baidu decided to use their horizontal business to monopolize a new market, it will make the sacrifice may be greater than the gain. So good entrepreneurs know this truth, no one enterprise can monopolize the entire industry, everyone in this industry, each division of duty.

Stone: What do you like people to call you now? , people once called you the Queen of Taobao, and now call you beautiful CEO, do you like it?
Benny: I've always shied away from the word Taobao. This is a misunderstanding, the development of later these speculation has become the need for the media. But I'm happy to think of it as an Internet case.

Second, for the beauty, I would mind. This society is very fast food, very impetuous. People can only use a symbol to mark you, either the CEO, or beauty, or a strong woman, seems unwilling to accept a polyhedron. Or else it will be questioned. So what other people say, these are not important, it is important to recognize yourself, I am Dabeni, I have all the knowledge structure and work experience to support me to be a very professional CEO, not beauty.

Stone: What do you think is the CEO now, with the former Taobao queen, what is common, and the biggest difference is what?
Benny: I don't think I've done anything in the past to treasure the Queen. That is a misunderstanding, I just want to get rid of their own things are not careful to become the focus of attention. Can only say is the gold, must glow, regardless oneself is uses the silent way to face.

Stone: I personally think that video search will be too dependent on those big video-sharing sites, how do you feel pcpie.com to get rid of this dependency? What is the role of Pcpie in many video sites?
Benny: The role of all search engines is to lead users to other sites. This relationship is very good, very healthy, there is no need to break away from such a relationship, the industry has become a hub-free industry, and back to more than 10 years ago. Pcpie is a bridge, but it is different from the text search, but also played a role in the display, which is determined by the specificity of the video.

Stone: I have a question, if a video itself has been embedded in advertising, after being pcpie.com crawled, how do we deal with this ad? Because I learned from the Internet, you think "video profits need Jianfengchazhen".
Benny: Our technology can completely achieve the separation of these flash ads, only to call a simple complete video source.

Stone: When I use pcpie.com, unlike other traditional search or vertical search, Pcpie is more like a portal that aggregates video, and instead of jumping directly to the target site in search results, it is displayed directly on the pcpie.com page. So, I'm thinking, for those video stations, they don't get traffic and users. What do you think?