Daily operation and maintenance experience of drupal site

Website operation data analysis

To operate a website, you must first understand the operating status of your website. For example, where do Internet users access your website? What content do netizens like most? What pages do you pay attention? What are the age levels of netizens who visit the web page? What is the gender ratio ?. You may ask: how do I know this? It doesn't matter. Network giants have long invented a complete set of website traffic analysis systems to locate website users for targeted online advertising. Google is the leader in this regard. In fact, they have become global it giants by virtue of the application of this technology. This release, as a case study, also comes with a docking module for Google analysis.

However, Google analysis is not easy to use in China, as you know. So here I will talk about the Baidu analysis docking module as a substitute for domestic products, which is more in line with "Chinese characteristics ".

Let's talk about the installation of the Baidu analysis (Baidu Analytics) docking module.

1, first to Baidu analysis module page download module compressed package, page address https://www.drupal.org/project/baidu_analytics

2, and then install the module to their own drupal website, the specific operation method can refer to the fourth class of the "how to add modules and themes" http://www.drupalla.com/node/3137

3. After the module is installed, you can enable it. In this way, you can enter the management background to set up the Baidu analysis module. Access Method: go to management settings in the background, go to system settings, and click Baidu analysis. The corresponding path is admin/config/system/baidu_analytics.

4. After entering the Baidu analysis module, you need to enter the id corresponding to your Baidu analysis account in the Web Property ID box.

If you do not have, go to the Baidu Statistics Home Page registration to apply for an account will have (address: http://tongji.baidu.com /)

5. After filling in the information, you can set the details of the Baidu analysis module, such as whether to track only certain pages, user roles, and user behavior. You can even track and analyze download links and email links, and set monitoring for intra-site searches. In addition, the advanced mode allows you to modify Baidu code calls. See the following figure.

6. After setting all the settings, you can go to the background of Baidu Statistics to view the analysis results of the website after a period of time.

Compiling original website content

As a webmaster, if you want more people to access your website, the website must publish original content. Currently, the most important thing for self-media to be popular is to have its own original content, which not only brings traffic, but also may bring additional commercial benefits. Therefore, releasing original content in daily website operations is a top priority.

Since the website content publishing process has been said in section 2: Understanding the basic functions of drupal (http://www.drupalla.com/node/2124), I will not repeat it here.

Here are some tips for publishing original articles:

1. When you are preparing to create an original article, you should first think about the keywords that can be used in this article. This keyword should be a hot word on the network. How can we find the hot word on the network? You can find it on the hundred-degree Billboard (http://top.baidu.com/buzz? B = 396 & c = 12 & fr = topbuzz_b1__c12), using the keywords that are highly traffic and low competition will greatly improve the ranking of website article links.

2. Keyword placement in the title of an article can also play a major role (how can we ensure that there are both keywords, titles, and reading can follow your language level)

3. The number of words used to write an article should be at least 500 words, or at least 300 words. And try to make the keyword appear in the article as much as possible. In addition, remember to label the article as critical.

In this way, your original content can be more easily discovered by search engines and ranked to a more advanced location, bringing more traffic.

Message and mail settings and usage

Email is a very old Internet product, but today it is still a common information product service. Therefore, the use of message and mail to push information to users is conducive to improving user loyalty to the website. In particular, you can engage in special topics or event planning, and notify the subscriber through messages and emails to attract attention.

This release version has a built-in simple message and mail publishing module (simplenews), allowing you to publish messages to users in the subscription list. Regardless of the normal user or authorized user, different mail lists can be selected.

1. Create a message

Step 1: Select "Add Content" in "Content management" in the background, and then select "simple message" (Simplenews newsletter) in the corresponding path: Admin> Content> Add Content. See the following figure:

Step 2: Enter the required information and text of the message and press save as shown in the following figure:

2. Manage Messages

Go to message and mail management in the management background, and you can choose which emails can be sent.

Corresponding path: Admin> Content> Newsletters. See the following figure.

3. Message and mail system settings

The network service (Web services) in the system settings in the management background has the message and mail settings, corresponding path:

• Administration> Configuration> Web services> Newsletters.

On this system settings page, you can perform detailed system settings on message and mail. You can create different message Mail types and set the title format, content format, user subscription method, subscription confirmation steps, and email signature for different types. You can also set the mail service running mechanism, as shown in the following figure:

Comment management

If a website provides a comment function, various junk information may appear. How can we eliminate them?

Next, let's talk about the management of comments.

Step 1: Go to Comment management in Content management. The corresponding path is Admin> Content> Comments.

Step 2: select one or more comments you want to process

Step 3: Select release or not release from the drop-down list.

Step 4: Press update)

See the following figure.

2. Comment settings for different content

You may want a content that does not have a comment function, such as your website introduction page.

You can do this.

Step 1: select the content document you want to set in content management and click edit ). Corresponding path: Admin> Content> Edit

See the following figure.

Step 2: You can find that the attribute setting at the bottom of the article has a comment setting.

You can click to open or disable the comment function of this article. After the selection, click save as shown in the following figure: