Dancing with elephants: transforming to IBM (version 2nd)

Dancing with elephants: transforming to IBM (version 2nd) Author: Xu Zheng [Translator's introduction] book series name: New economy must read series Press: Machinery Industry Press ISBN: 9787111412991 mounting Date: April 2013 publication date: Opening: 16 open pages: 272 versions: 2-1 category: More About Economic Management "dancing with elephants: introduction to the document "transforming to IBM (version 2nd)": the book on economics and management is facing an extremely unstable and increasingly complex environment. enterprise operation is a battle of life and death, enterprises from excellence to excellence are those that can handle the key issues of transformation and sustained growth at critical moments. GE, Intel, Samsung, Huawei, and other outstanding enterprises do not succeed continuously through industrial transformation, but among those enterprises that have been successfully transformed, IBM's transformation is a classic textbook. In the past two decades, IBM's enterprise transformation not only brought itself out of the predicament of bankruptcy, but also redefined its own business and even redefined the IT industry, in the history of the world's enterprise development, I wrote a brilliant article. IBM's successful experience is undoubtedly of practical reference for Chinese enterprises and entrepreneurs who are exploring on the road to transformation. The author summarizes the Six Essentials of transformation model based on his more than ten years of experience and experience in IBM and the practical experience of large enterprises in China, it is very enlightening and helpful to understand and learn the path of IBM's transformation. Its framework and methods have also been used by many enterprises and become a theoretical reference for the transformation of Chinese enterprises. Dancing with elephants: transforming to IBM (version 2nd) "2nd version recommendation order Professor Chen Chunhua 1st version recommendation Order 1 Academician WANG Yingluo 1st version recommendation order 2 Dr. Bai Lixin Chapter 1 new elephant dance steps // 1 brand new blue giant // 3ibm's" Five-year Plan ""// 4 transformation story behind financial figures // 6 magic of business combination leverage // 8ibm transformation journey // 10ibm transformation equation // 15 to high value business transfer // 15. Investing in the high growth field/17 transforming the operating model/18 building a soft foundation for transformation // 22 extension and the inspiration of Lenovo's IBM Transformation: leading the transformation, still forced transformation // 23 Chapter 2 dancing with elephants // 27 transformation inflection point of Chinese enterprises // 29 fundamental changes to the macro environment // 29 profound changes to the industrial structure // 30 transition 6 to construct a transformation model for Chinese enterprises // 32 business models, there is also the Operation Model // 35 enterprise transformation, are you ready? // 38 extension and Lenovo's Chinese enterprise Transformation Basics, is the framework for establishing basic management // 39 chapter 3 innovative business models // 41 redefine IBM Business Models // 43ibm business model innovation // 43 design business models // 45 use services creating new markets // 48 service Transformation Roadmap // 49 servitization from products, to productization of services // 56 extension and Lenovo focus on business models // 61 Chapter 4 Optimization of Operation Models // 63 marketing and customer-oriented processes // 66 power of integrated marketing and communication // 66 sales youdao // 75 tips for customer satisfaction // 78 transformation-Oriented Organizational Change // 82 marketing system, transformation engine // 82 customer-centric matrix management // 87 transformation-driven talent development // 90ibm's "Child success" // 90 interviewers anytime, anywhere // 97 an outstanding coach // 101 execution-oriented performance management // 105 establish an effective management system // 106 use performance management to promote execution // 109 extension and Lenovo focuses on organizations, processes, and capabilities, forming a customer-oriented operating system // Chapter 5 enterprise transformation strategy // 115 learn strategic thinking at IBM // 119 how to clearly think // 121 structured methodology is the basis of strategic thinking // 126 establish a broad strategic transformation vision // 128 strategic planning, leading the transformation // The "gold medal rule" of the 132ibm Strategic Plan // 132 analyzes the gap and leads the change // 140 outstanding execution, starting from the strategic plan // 143 extension and Lenovo coming out of the strategic misunderstanding // Chapter 6 Corporate Culture Transformation // 151ibm's success tips // 147 starting from respecting people // 154ibm is the service // 156 inspire everyone to pursue excellence // 157 transformation, starting from changing corporate culture // 159 values or corporate culture? // 159 break through the soft barriers of transformation // 161 let action lead corporate culture // 164 extension and Lenovo build a corporate culture with universal value, top priorities for enterprise Transformation in China // Chapter 7 leadership upgrade/167 creating superior leadership // 171 balancing of Leadership and Management // 173ibm transformation leadership model // 173 the mission of the leader // 182 is transformation, what do 182 professional managers do? // The first task for 188 leaders is to bring teams and 193 extension and Lenovo leadership transformation, throughout the process of enterprise Transformation in China // Chapter 8 enterprise-level continuous innovation // 199 innovation path // 203ibm experience // 201 combination of innovations // 203 integrate the spirit of innovation into the DNA/ /210 innovative culture/210 innovative minds/212 learn innovation management from IBM/215 extensions and Lenovo innovation, about the future of Chinese enterprises // Chapter 9 of 219 Start or end a real game in the next era: // 221 global enterprises in the flat world? // 224 learn IBM, but do not have to become IBM // 227 from the smart planet to the third industrial revolution // 230 major changes in human society // 235 extension and Lenovo enterprise transformation, starting from the final version // 239 appendix enterprise transformation readiness evaluation questionnaire // 240 references // 246 first version note why I wrote this book // 248 and then I wrote a new version note to unite positive energy // 251 source of Book information: china Interactive publishing network