Data application of Telecom people: Sales Guide system

Wen/fan soft legend brother (ID:frbiaoge)

In 2014, China Telecom began to carry out a comprehensive reform, in the basic Business field, launched the " small contract and inverted Triangle Service support system", the purpose is to build a first-line demand-oriented communication enterprise operation New Model. In this wave of reform, frontline business staff from " want me to do" into " I want to do ", the enthusiasm of the staff has been greatly improved. Informationization is the productivity, the telecommunications companies need to build a set of guidance at all levels of marketing personnel, comprehensive, thoughtful, meticulous, timely sales guidance system.

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System Construction Background

1, market-oriented business model: in particular, the development of small marketing units, the need to build a set of guidance at all levels of marketing staff, comprehensive, thoughtful, meticulous, timely sales guidance system!

2, the first-linestaff capacity is insufficient : the existing various types of systems to provide data to the first-line sales personnel professional ability requirements higher.

3, the assessment of management support is not in place : The evaluation of marketing units at all levels of the lack of a unified support system; After the small marketing unit, the existing systems of the first-line assessment incentive feedback is not clear, timely.

4, the way of simple tradition : The current demand for the general use of external reports or send a form of notification, the form of simple, timely and poor.

5, the data security is not high : The existing system security level is difficult to set, the data risk is high.

Data analysis support requirements for branch offices

1, cycle response to fast: To provide daily, the implementation of KPI data, timely according to marketing activities, labor contest timely reconciliation of data content.

2, data presentation to be meticulous: to provide inventory-level data.

3, the classification should be clear: business development volume, progress and gaps, structure and quality, store sales and changes, branch rankings and so on.

4, supporting the business to a comprehensive: development, maintenance, flow.

5, the use of the level should be clear: the establishment of a four-level architecture, from the urban area, county Bureau, branch offices to stores, query content and identity role matching.

6, the comments to facilitate the notification: top-down, higher-level comments can be direct text messages to subordinate mobile phones.

7, through the report to be flexible: can provide the whole district rural branches or optional projects for batch export.

The functional composition of the sales guidance system

1, Performance Assessment: to provide various channels of revenue, key product development and quality, package structure and other key KPI Indicators to complete the situation (Time query Dimension: month, year)

2, Product Sales: at any time to master the key business and product newly installed NET, key product package composition, branch office / Bureau Business Development rankings, task completion progress Notice (time query dimension: Real-time, day, month, year);

3, product quality: The use of the sky-wing broadband products, mobile phone terminal structure, the replacement of the machine, as well as new user quality and risk control data (time query dimension: Real-time, day, month)

4, product maintenance: to provide VIP customer quality, loss warning, terminal tracing, annual payment due reminder, old user change machine , etc. (Time query dimension: day, Month)

5, Traffic management: intelligent Machine, do traffic, traffic packets and other traffic special activities of various types of assessment data and Progress Bulletin , etc. (Time query dimension: day, Month)

6, Activity Tracking: provide periodic Activities Progress bulletin, etc. (Time query dimension: day, Month)

7, county Company module: provide to the county company support staff to customize the report

Practice of Lianyungang Telecom

Lianyungang Telecom Company uses the sail soft finereport7.0 version independently developed all the sales guidance system report, and its own original hierarchical rights management function, through the work number of the condition filter can be implemented in the same report different regions, different permissions of the filter view function, the permission function a step further. Through the use of the sales guidance system, Lianyungang Telecom Company has achieved the following results:

1, the integration of multi-system data, the establishment of information support platform to complete the company level - District / County Bureau - min / Branch - store manager / grid Four-level penetration, fully support the small marketing unit work carried out.

2, all levels of management login system can see all kinds of development, maintenance, operating quality and other key business data, according to the day, month, year and other dimensions to see the key assessment indicators data and task progress.

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3, All levels of managers can be SMS, mail push, mobile phone /pad Terminal login and other ways to timely and convenient to understand the task of the completion of reminders and related data.

4, management personnel and support personnel quickly found short board, positioning problems, the formation of data reviews notice and supervision dispatch.

5, different levels of management and operators to see different levels of data, the full realization of data security control.

Data application of Telecom people: Sales Guide system