Decisive terminal, WeChat burst

You can skip Weibo. However, Weibo already has your legend. Inscription yesterday, I was invited to participate in the activities of the small and medium enterprises service alliance in the industrial park. I have a simple understanding of marketing and a little personal experience.

 

You can skip Weibo. However, Weibo already has your legend.

-- Question

Yesterday, I was invited to participate in the activities of the small and medium enterprises service alliance in the industrial park. I have a simple understanding of marketing and a small personal sentiment.

The originator of the marketing industry

I think many people may be curious about the seven words in the title, but they are not so curious. do you have a strong curiosity about the figure below.

Obviously, the figure is Jiang Taigong. Many people have asked, how can Jiang Taigong be associated with our marketing industry. Next, let me explain this question to you. In fact, marketing is like fishing. rivers are like our markets, fish are like consumers, and fishermen are sellers and manufacturers. fishing gear is a channel to establish connections with consumers, we usually process the caught fish independently. This part is equivalent to our end customers. Because the essence of marketing is to establish connections with customers, we can clearly see how to turn a large number of consumers into our end customers through phishing.

So what does this have to do with Jiang Taigong? Most people do not know what Jiang Taigong did before, even I just learned yesterday. Jiang Taigong was originally a food seller in the vegetable market. when a person sells food, he thought, "can I find a way to let myself know, but what about turning people who know me into my customers?" He just figured out a way to use a straight hook for phishing. With a direct hook for phishing, this event was known by everyone at the time and will become a joke, but the spread of this is not enough. As a result, Jiang Taigong went there, and he knew everything from his folks in the village, one to ten, ten to one, and finally to Zhou Wenwang's ears. Zhou Wenwang felt fresh and went to visit Jiang Taigong. After the meeting, the two decided to fight against the rule and overthrew the rule. in this way, the Qi State was followed. In our marketing industry, the last thing we get is our end customer. for three years, the only terminal customer we get is Zhou Wenwang. In the process of obtaining this terminal customer, he used a lot of methods. Therefore, we say that he is the originator of our marketing industry.

Objectionable Advertisements

Advertisement. this word makes everyone dislike and dislike it. With advanced technologies, most people's mobile phones are equipped with firewalls. that is to say, any spam advertising text messages will be automatically blocked. What if I used to advertise? It will not be blocked, but there is another consequence. after the advertisement is published, it will be deleted by friends. How can we use it for promotion and marketing?

First, we need to get a lot of friends. after getting these friends, there is a global step, that is, a different class. Why is this step very important. After we get friends, we will promote our products by updating our mood and advertising to our friends. Let me give you a simple example:

There are two people. one has bought a BMW and the other is preparing to buy a BMW. I am a staff member of the BMW 4S store. both of them are my friends. I recently held an activity in 4S. First, anyone who receives the service can buy a BMW and deduct the value by 5000. Second, anyone who receives the service can perform a maintenance on the car for free.

[Before classification] Obviously, these two friends will receive messages about the two activities we sent. Let's take a look at some people who have encountered problems and bought a BMW. you told him that he received the information and reduced the number by 5000. then, he must feel uncomfortable, even more serious, the person who did not buy a BMW was very happy to see this. he currently has a demand for the car. Let's look at the second article. the person who bought the BMW is happy now. The car can be maintained for free, if I don't even buy a car, I will be given a maintenance opportunity. I'm definitely not happy.

[Classification] if you classify these friends, the person who buys the BMW will only receive the maintenance information, and the person who does not buy the BMW will receive the discount information, in this way, the customer will be very happy and it will also play a very good effect on our promotion.

This is the most important aspect of friend processing: classification. I have always liked the phrase "be the smartest Advertiser ". How can an objectionable advertisement make a large number of consumers dislike it?

Smart Connection establishment

The first step to establish a connection is the positioning of the public account, which can be identified in the names of individuals, industries, and enterprises. Establish a series of relationships with consumers in real or anthropomorphic ways, so that consumers can become your loyal friends. Finally, we can achieve the purpose of promotion.

Step 2 is to circle people by QR code. There is something called a super bait that I think is worth sharing with you. There are QR codes for both QQ and QQ, and many marketing activities will see QR codes. the QR codes occupy many places for promotion and obtaining friends. if you put a QR code there separately, there will be several more people to scan your QR code, so that the money will be spent, but it will not be able to achieve a certain effect, so making a super bait will give consumers time to stay, finally, the goal of getting friends is achieved. There are four good reasons for consumers to scan code or create super bait: curiosity, precise guidance, dissemination logic, and gift bait.

The QR code shown in the figure is used as a super bait to offer gifts. "Scan the QR code and immediately obtain the membership card" without this explanation, relying on a QR code alone will not have any effect. Therefore, using the QR code together with attractive words can get twice the result with half the effort.

To establish a connection, you do not need to consider other things and do not have to be related to our products. it has nothing to do with products, just to get friends and establish a connection.

The famous world marketing master krimant Stone said: in the future marketing, there is no need for too many channels, as long as your product enters the consumer's mobile phone, it is the best marketing. It will eventually become dominant and stand out from numerous promotion models. We will wait and see.