Decline and price reduction is RIM going through WebOS? (1)

Source: Internet
Author: User

In the past fiscal quarter, RIM's performance was severely damaged. Its revenue fell by 10% year on year, and its profits fell by 59%,Although Apple and Google Android have been under heavy pressure, I have always been optimistic about RIM, but this release of performance, especially its performance in the market, I can't help but see a replaying similar to the decline of WebOS between Nokia and HP..

Performance declines and price reduction measures. RIM's latest performance shows that it is repeating the old steps of Nokia and HP tablet computers

RIM's mobile phone and tablet market share is sluggish

First in the smartphone marketRIM shipped 10.6 million units in the quarter, which has placed RIM behind Apple, Samsung, and Nokia. If RIM cannot effectively curb the decline in market share in the future, it is very likely to be surpassed by HTC later, and will slide from the top three positions held previously to the fifth place. In this regard, some people think that RIM's market share in the smartphone market is falling faster than expected in the industry. More importantly, when the market share declines too fast, RIM's revenue and profits are also falling sharply. This is very similar to Nokia's previous market performance, that is, it fails to maintain or win market share even at the expense of revenue and profit, which is quite dangerous for a highly competitive smartphone industry. It also shows that RIM's competitiveness is indeed declining.

In the face of heavy pressure from Apple and Google, RIM's competitiveness has indeed declined, which is reflected in the sharp decline in market share.
 

In addition, RIM's decline is in the tablet market. In the past quarter, RIM's Playbook tablet shipments were only 0.2 million units, only half of the industry's expectations, but in the last quarter it was said to be 0.5 million units, in a quarter, sales of RIM tablets fell by half. In addition to the decline in competitiveness, I could not find any reason to explain why RIM tablets fell so sharply. Afterwards, RIM quickly took a large price reduction measure, with a maximum price cut of about $250. I don't know if such a high price cut will arouse the market and users' demand for RIM tablets, even more worried about whether the RIM tablet was sold at a loss after the price cut, it seems that people are seeing another situation where HP $99 dumped its TouchPad Tablet PC, and unfortunately, because of the previous $99 price of Hp, it is likely that the market and users' recognition of the value of non-Apple iPad tablets will remain around $100, so after this price reduction, I am afraid it is difficult for RIM's tablet, which is still about $250, to make a big improvement. If so, what will RIM do next? Continue to reduce prices? But the problem is, if the current price has already made RIM do not make money or lose money, isn't it more?


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