Decryption search engine hot: Search will move towards diversification and intelligence

Open the Search page--Enter the keyword--return--to find information in the results. Such an operation, I believe you are not unfamiliar.

However, this model could revolutionize.

"Search is no longer just a document search based on text keywords. "Search is going to diversify and intelligently evolve into a real task search," Wenjirong, director researcher at Microsoft Research Asia Internet search and Data mining group. ”

Diversified

Extend to the fields of picture, voice, etc.

In the street, fancy a girl's backpack, and embarrassed to ask where to buy, how to do?

It doesn't matter, you can take out your mobile phone, shoot photos, upload to a website called "Amoy Search", you can find the most similar goods.

"At present, an important evolution of search engines, is from the traditional text search, gradually to the picture, audio and video and other areas of expansion." Su Tong, the CEO of China Yang Lian, pointed out that image search has become an important battleground for all the major search companies.

In addition to the above Alibaba injection of "Amoy search" outside, Baidu also recently launched a "Baidu map" test version, Microsoft Bing launched the "Mindfinder" (image-based image search engine), as long as the computer with the mouse outline of the image, you can search for matching pictures.

Voice search has also become the field of exerting force of each search business.

"When you go to karaoke, you can't remember the name of the song, you can hum a melody, and the audio based search system will help you find it." According to Wenjirong, Microsoft Research Asia's technology has become more mature.

Alibaba's "mobile Taobao" has been included in the voice search, according to the relevant person in charge, users as long as the phone to say they want to buy goods, you can get a list of goods.

According to Google's global vice President Liu Yun, Google in addition to English, German and Chinese voice search, "Not long ago also launched a Cantonese search." ”

Although these technologies are not widely available at this stage, the diversification of these searches is still significant in analysts ' eyes: On the one hand, expanding the search field, making search more convenient and accurate, on the other hand, it also provides the conditions for the search for multiple areas of infiltration and business model expansion.

　Integration

Positioning micro-information to create a new profit point

QQ and friends chat, the chat content uniformity line, chat window next to search, the results can also be shared with each other.

When listening to music, if you want to search music, do not need to open the browser, in the music player inside can search ...

This is Tencent's joint chief Technology officer, Executive vice President Xun Minghua's vision for the next search function, which he calls "situational search"--searching the scene.

"Scene search is to seamlessly integrate search with the Internet, users search without opening a new window, more convenient and simpler." "he said.

With the popularity of microblogs, the demand for "real-time" search is rising. "I need to know the congestion on the road this moment," "I need to know what's going on at this moment." However, a large number of real-time information generated from social networks, micro-blog, and other traditional search in these areas, the ability to crawl is still insufficient, which has become a new challenge for search engines.

Keen-smelling searchers are already doing something about it. According to NetEase senior Vice President Zhou Feng introduced, NetEase Youdao has launched a real-time search service, and will search and NetEase portal, microblogging, forums and LBS integration, including micro-information distribution center.

As a result, netizens can not only quickly find the information they need in the mass of "micro-information", but also share the information of real-time search on their microblog and social networking sites.

Zhou Feng that the integration of search and Internet applications could lead to new profit points.

　Intelligent

Just like a thoughtful secretary.

How does "Yao Ming" and "Jackie" establish a connection?

In Microsoft Research Asia's "People Cube" relationship search, you can find the answer: Yao-lang-Yifei-Jackie Chan.

On top of that, you can also see the interesting results in the people's Cube--the latest information about Yao Ming, a period of news curve, title, location, profile, and the people, places, and institutions that he has a relationship with glance.

Wenjirong that the Human cube is the first step in a "revolutionary change" from keyword to problem solving, from searching the web to searching for knowledge. "Later search engines are like teachers, not only to give you the answer, but also to explain why there is such an answer to help you understand deeply." ”

"The future search engine, will be thinking, more and more intelligent." "For example, we might ask now: where is the Sichuan restaurant near the spring Road?" Later, we can ask: Know Spring road near the Sichuan restaurant no need to wait for a position, which has parking spaces and so on. ”

This view is also the idea of Gongyu, the executive vice president of the people's search. Talk about people search on the news search, he said, news search to do is around a news event, Jina portal sites, forums and other information, comb the context, so that the whole event has a three-dimensional, panoramic display. "The event is the information, the Jina, the carding, the reprocessing is the knowledge, is the wisdom." "Gongyu said.

Microsoft Research Asia Executive vice President Mavilin has a further idea, "in the future, the Internet will gradually personalized, know your hobbies, your friends, your diary, etc., will go to reasoning." Now, the user has the need to actively search, in the future, the required information may come to you in front of the initiative-like a thoughtful secretary. ”

However, there are still a lot of ways to go before the search engine can reach this step. "From the point of view of technology research and development, if the search engine has the ability to use 100 points, I don't think I can even get 10 points now," he said. Search engines are still in infancy. "Wenjirong said.