Deep links (deep-linking) are missing links between the mobile and the network

Greater engagement, more users, wider scope, and higher incomes-these are the goals that drive continued development on mobile devices. The success of these areas has made certain applications, social media platforms and technologies spread, reaching unprecedented valuations and market capitalization. Today, mobile devices are undoubtedly preserved. Over the years, it has maintained rapid growth in media, entertainment and technology.

Its rapid growth and rapid development means that competition is fierce, and of course, it means that if you want to continue to survive, you need to provide users with the most cutting-edge mobile capabilities. In recent months, rather than years, deep links have become a hot new thing-and frankly, the time is just right. Deep links on mobile devices drag applications to another Internet world that is equally flexible and clickable, and developers who are not involved will soon be left behind.

Deep Link: Easy to use, complex back end

Deep links are easy to understand from a user's perspective. This term actually originates from the non-mobile network as well as the basic HTML protocol and normalization usage. Most fundamentally, a "deep link" is any link to a specific part of the site, rather than simply linking to a top-level domain.

For example, a link directly to this article is a deep link, while the one pointing to count.ly is not.

Further, deep links can point not only to specific pages, but also to specific parts of a Web page: articles, titles, forms, autofill shopping carts, automatic download of PDF files, and more. These more detailed, more aggressive, in-depth links describe how to use deep links for users and designers/developers. Deep links can make the Internet more active and productive, rather than simply being a huge repository of searchable information (which is cool).

For mobile, sometimes things are more serious. Links between applications are cumbersome because Web pages begin to provide functionality similar to applications. Things that are easy to link in the Web or email are not linked on the device. Historically, you can read e-Mail on your phone, but you'll never be able to link to content that appears in an email, such as a gorgeous black tie you can easily purchase with a one-click PayPal payment on your phone. But now, this link will redirect you to the product checkout app for your Amazon app, so you might be able to buy the right tie.

However, technology proves that making meaningful conversions between the network and the mobile is easy and does not lose context. For users, deep links to mobile networks work the same way as deep links on the Web: clicking on a link (in a standard website or mobile app) will direct you to specific sections, articles, or features in your mobile app, effortlessly and seamlessly, It's just like clicking on a webpage to go to another page.

This kind of web-like functionality is only the beginning of the device deep link. A web-like application can also store and deliver to a centralized or "cloud-based" server, rather than a user's local device, like a Web site. For now, its presence could disrupt the native mobile application industry. The server-side impact of deep links is far more than most users know, allowing for broader data tracking, campaign attribution, inter-application integration, and more.

Deep links can be a challenge for mobile developers. So far, the independent nature of most application development does not necessarily allow users to "cut into" some points of the application from somewhere outside the application. Given the obvious benefits of deep-link user experience-not to mention its broad prospects for application performance, functionality, and monetization-this is a challenge that deserves to be addressed.

Some shallow deep-link case studies

Extensive deep-link case studies have just emerged from the company's cutting-edge work. But by roughly observing the effects of deep links, it is clear that this will be the goal that all mobile application developers will pursue. From enhanced user experience to enhanced back-end analytics and performance, deep links open up the mobile Internet, making it responsive, comprehensive, and traceable like a http/html-based network.

Pinterest : According to Yozio, a deep link innovator, they partnered with Pinterest to use images to fix social media giants attributed to the green installation source, regardless of the data black hole created by the App Store. This helps Pinterest identify the channels that drive most of the installation and capture of the highest quality users, and with this information, Pinterest can multiply the number of installations in some channels for 30 days.

Washio: Yozio also claims to help the innovator of laundry and dry cleaning services Washio use deep links to improve their onboarding experience by transferring background and intent data to the application to personalize each newly installed application. A custom application experience can drive a higher conversion rate, which indicates that deep links have the ability to transform how users approach and interact with the application.

Vango: One of the most obvious examples of the ability of deep links to transform users and developers is that Branch.io helps the Mobile gallery app Vango better communicate and connect with artists and art buyers by sharing more effectively. Deep linking enables both types of users to share specific artwork directly within the application without having to link to the normal AP home page as needed for further search and click. This is the best example of a deep link to specify a simple, seamless, and inevitable direction for a mobile network.

How to link works in depth (via Branch.io)

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What is the next goal of the deep link?

Some startups are trying to solve the problem. Predicting mobile networks The next development is like trying to predict the weather-we can do some good guesses, but we can't determine the details. We are confident that deep links will remain and that the next major innovation will use deep links to interact with applications and other networks to create a seamless, high-functionality experience.

In IOS 9, applications are closely linked through deep links, which is a magical experience. In Apple's new IOS 9, deep links are only rewritten in their way: With Apple's universal link, you can replace a custom URL scheme with a standard HTTP or HTTPS link. If the user has installed your application, the link will direct it to your application, and if they don't have your app installed, the link will open your site in Safari. But Apple needs your server because IOS checks the files that you've uploaded to the Web server to make sure that your site will have your application open with its own URL.

The most wonderful thing about deep links is that the vast majority of users will never know what deep links are or even why they are so important. They will find that some applications become more intuitive and easier to use when sharing events with others. If you need a long time to delve deeper into deep links, our reasonable assumption is that users will be far away from your manifest application and compete to become successful, innovative applications through deep links, so that their products meet the expectations of the new generation of networks.

Don't miss the opportunity-please start developing your deep link today!

About Us:

countly provides an open source mobile analytics and marketing platform that spans more than 600 million devices and more than 3,000 mobile apps for Samsung, Intel, Ericsson, Verizon, Ubisoft, Kaiser Permanente, Evernote and SK Telecom's trust.

Deep links (deep-linking) are missing links between the mobile and the network