Depth analysis of how to optimize the page SEO

Page SEO optimization in the station has accounted for a large part of the optimization. So what if you do a good job of page optimization? What are the details of page optimization included in the optimization? Today, Tianjin SEO Research Center tjseoer Teacher for everyone to do in-depth analysis.

First, page optimization is the title tag

1, the title is important to buckle the content of the article, and the only unique title, the purpose of allowing viewers to see the title to know what the content is about, but also to search engine friendly;

2, for the title plus H1 label, while the title appears in the position of the best after

3, the title Word control within 32 words, more in search results can not show. As well as the location of the key words as far as possible, preferably in the first few words appear inside. Because in the keyword does not accumulate the case, the number of words, the indirect dilution of the title and the relevance of the keyword; I think the title is too long, the viewer is too lazy to see.

4, do not stack keywords, the title to do concise. 5, the title must have certain attraction, the dry title estimate also no one is interested.

5, the title as far as possible to reflect the inner page to optimize the key words, through the combination of keywords to reflect, such as Tianjin SEO optimization company, contains a number of needs to optimize the key words, where the use of the Baidu Chinese word Segmentation technology (after detailed interpretation of Baidu Chinese word segmentation technology).

6, if the title to highlight the company name, or products, service information. Keywords can be placed behind the words that need to be highlighted.

7, the use of connectors in the title, do not use some strange symbols, the use of the underlined "-".

Second, keyword tags

Tianjin SEO Research Center After a large number of cases that "keyword tags on seo site optimization has little impact." Because the search engine ranking algorithm has not considered the content of the keyword tags.

Iii. Description of the description label

Tianjin SEO Research Center through the experiment found that the description of the tag on SEO optimization is almost no impact, commonly used search engine algorithms do not consider this factor. But can not say that the description of the description tag is not used, the label is usually a summary of the content of the page, but through search engine found that the search results show the content of the page summary, which attracted a certain degree of help to attract clicks. General label content is automatically generated, common is taken from the first paragraph of the article 200 words. Tianjin SEO Research Center recommended for the page to do the ranking can hand-write description label content, appropriate with the keyword, the ranking has a certain role.

Keywords in the article density, word frequency and the form of keywords

Now to judge an article with the text of the relevance of the key words can not be considered from the keyword density, need to consider the word frequency. Word frequency is an important factor in determining relevance. For those who are more emphasis on keyword density seo friends a suggestion: do not care too much about keyword density, to do natural writing, the occurrence of the keyword when the keyword will naturally appear, do not accumulate keywords on OK. The form of keyword not single fixed, to diversify, such as Tianjin seo, Tianjin seo Company and other forms. At the same time also do not all of this complete matching "Tianjin seo", have the appropriate split, such as "Tianjin website seo optimization."

Five, the article's first dozens of words optimization

Search engine more value The first few words of the article, important keywords in the first dozens of words appear in the first sentence, the best words can appear. At the end of the article also need to appear keywords. Reading habits of the General people should focus on the beginning and end of the content.

Use of the H tag

Here need to pay attention to is a page can only appear once H1 label, H1 tag is the highest in the H tag, can highlight keywords, many times appear H1, I am afraid to get dizzy search engine, it will not highlight the keyword. Other H2,h3 ... can appear multiple times.

Seven, picture alt attribute

The Alt property content is a text description of the picture. For important pictures to take the Alt attribute, the property content contains keywords, one time can be, do not accumulate keywords. The ALT attribute of the logo is important. Tianjin SEO Research Center to remind you that the name of the picture does not need to be named after the keyword.

Eight, page code optimization

When a programmer develops a Web site, the code contains a lot of descriptive text, code. These SEO is no good, but is to hinder the search engine crawling page. Be clear about the irrelevant code in the page and make the page code streamlined. Css,js is not directly appear in the page, only need a code call can be. This is what web developers need to do.

Nine, page export links, internal links and anchor text

Through the anchor text containing keywords, export links to other sites related pages, the page relevance is helpful, here we do not be too stingy. Internal links, anchor text for the inclusion of the page has an important role. Through the anchor text link to other pages in the station, the page relevance is also influential. Anchor text to appear with keyword complete match, at the same time pay attention to anchor text form diversity.

Ten, the article in the black Body, italic application

Tianjin SEO Research Center that the black body is conducive to Baidu's Chinese participle, played a guiding role. Facilitate the complete match of keywords. For example: Tianjin SEO Company, and will not be divided into Tianjin SEO company. As for italic, or not good, not conducive to reading

Xi. Update of the page

If a page needs to do a ranking of a keyword, then through the reply, comments and other forms to update the page, so that the search engine aware of the timeliness of the page, relevance; This will maintain the ranking of the page.

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