- 1. Great logo
- 2. The logo should look nice.
- 3. Black and white logo should look good
- 4. The logo can have various colors
- 5. The logo can be easily drawn.
- 6. The logo looks great in both CMYK and RGB.
- 7. The logo can be animated.
- 8. The logo has an international image texture.
- 9. The logo represents the spirit of the enterprise.
- 10. the logo is widely applied.
- 11. Try to put people on your body
- 12. Do not worry too much about the meaning of your logo before designing it.
It is not difficult for most graphic designers to make a beautiful logo or a creative logo. But it is quite difficult to make a successful logo. There are 12 Reference Standards for designers or customers to judge whether a logo is good or bad.
1. Great logo
When a logo appears on an outdoor panel, it must be clearly visible to everyone. This is the basic principle of clear logo recognition.
2. The logo should look nice.
When the logo appears on the opening part, it is smaller than a thumb. Therefore, to design a logo, use the size of two centimeters in diameter to try it out.
3. Black and white logo should look good
When you fax a company file, the logo color will change to black and white. Because your logo is like Nike and Mac, it looks as clear after the worst COPY method.
4. The logo can have various colors
Nike's standard colors are red, but you can also see blue, green, or black and white colors. With the same products, such as basketball, baseball, golf, tennis, and even the F-1 Formula racing series, are unique, these colorful advertisements won't confuse you with Nike's brand. Because a brand Spirit is not created by colors alone.
5. The logo can be easily drawn.
Pick up the ratio, you can easily draw Nike's hook, McDonald's M, you can easily draw out your logo is easy to remember.
6. The logo looks great in both CMYK and RGB.
CMYK is used for printing, and RGB is used for TV or computer screens. Your logo will often appear on magazines, videos, or computer screens without special colors, the logo should look as good as the ordinary media. (That is, do not use special colors! For example, fluorescent color .)
7. The logo can be animated.
You can't ignore the online marketing promotion. The logo has the conditions for easy conversion to animation, and the active and many changes on the website are easy to attract attention.
8. The logo has an international image texture.
Select a pattern that fits all corners of the world. For example, a horse in polo will not have any cultural gaps. It is the most basic logo for the whole world to understand.
9. The logo represents the spirit of the enterprise.
Nike does not represent a pair of shoes. This is taken from the wings of the goddess in Greek mythology. Many enterprises are in different fields. Real Estate, insurance, and food belong to the same group, therefore, the logo shows the spirit of the enterprise, rather than all the business projects of the enterprise.
10. the logo is widely applied.
Gucci logo has a variety of applicability, it can be placed on cowhide, metal, ceramics, iron, plastic and other different materials. For the convenience of your company's products, the logo must be easy to copy in special materials.
11. Try to put people on your body
The most important criterion for determining a good logo is that it will be printed on clothes and will be worn by Prada, Nike, and Chanel. Do you want to wear a good logo?
(But to be honest, I do not agree with the 11th point because even if I like McDonald's or the 7-11 logo, I will not wear it on my body, unless I want to become an employee of McDonald's !!! ).
12. Do not worry too much about the meaning of your logo before designing it.
To add a personal opinion, many customers and designers like to think about how to make the logo convey the spirit and culture before designing the logo. In fact, most of the time, you don't have to worry about it. You can reverse the process: After the logo is displayed, put your logo together with the meaning, spirit, and culture you want. You will find that the cleavage is squeezed out, the story is compiled, and the legend is pulled out!