[Design company] What makes you lose customers?

Design

Crunch time to the end of the year, think of no matter how busy to the old customers before sending a greeting, arranging the company to do some cards what, customers of course, their own statistics.

Open Business Card folder and phone book, face a clear face, some smile, some cunning, some angry, hehe, don't mind, these are customers, they are a lot of expression is business needs to perform. And then took out the contract, looking at a contract chapter, let me think of those business negotiations of happiness, business digestion of the long, business collection of anxiety, as well as the aftermath of a variety of results,-like a unique battle, some business done well, high price, high efficiency, and finally made friends Some of the shortage is the business halfway and fees, can no longer dealings.

I am not a successful businessman, so, my clients have become friends, but some become "enemy", some brothers, and some have defaulted on each other. and want to be a really good operation, should be magnanimous, do one, then what makes me lose those who are very good customers? If they all have a good relationship with me, these 2 years of efforts will be precipitated, connections are at their zenith.

Before I explain my point of view, let me explain what I think of the design company's operation. Small scale, but also the designer of the operators, I think we should be concentrated down to maintain customers, customers to develop customers, from the inside and outside, and constantly expand the influence of continuous screening of high-quality projects, and gradually create their own "small universe." Therefore, the accumulation of customers will become the first major event, will be to ensure the source of our business is the first element.

So what was it that made me lose my client?

I first clarify, oneself is a gentle person, thinking is agile, and humorous, long so, general customer relations can maintain, have the ability, have the confidence to fix the customer. But at the start of the company, wrong psychological positioning, really is the way of thinking, in the face of all kinds of customers did not meet the situation, has been a designer for me, inevitable bump failure, error judgment, is summed up, write to themselves, to have a volunteer to open the design company's friends, mutual encouragement!

1, not all clients are your clients.

This is the boss of a cleaning company in Shenzhen said. She's the boss of a cleaning company, huh? Arrange to hit the ground sanitation, wall cleaning and so on, we do not underestimate, Shenzhen, the cleaning company has grade, office environment than the general design company and culture, they serve the object is similar to the King Mansion Unit, very not simple. She said, I'm going to make my every customer surprised and satisfied! ———— I thought, this should be slogan or slogan, I disdain, asked her: Many customers are very diao, a lot of harsh requirements, you can make them all satisfied? ———— She winked, "don't treat every client as your client."

Yes, it's been a long time for me to understand, do design should have style, do design should be to serve a small group of people, not every door-to-door customers can become your loyal customers, customers choose you, you have to choose customers, in order to truly realize their service promise. I think the following customers can consider not receiving unless you really jiebukaiguo.

A, the price of a very low customer.

For example, to do an album, he can only out of the price is the printing plant typesetting price, you in order to covet small profits (in fact, later found to be no profit or loss) next, it must be difficult to do. Because in the mind of such a unit, this is already the full cost, you have to follow my meaning to finish, the service is good. There's no big difference between you and the print factory. ———— don't expect to say how much business they have in the future, and if so, that's the price, I see also free, also don't expect them to grow up, later use high design cost you, remember, low price is their consumption habits, regardless of whether they have money, in addition, their company grew up, naturally will not find you like this on the flow of the company, Go straight to a reputable company--that's the situation. And you are in their mind to be the same as the printing plant value (design value) standards.

B, the price is very bottom, and with you a piece of bargaining with the Lord.

C, design intent, design requirements are not very strong units.

Some units are always tempted to spend some money to do a good design, invite you to do a sample, such units 80% No. Or that sentence, design is a consumption habit, not the kind of people who know, it is difficult to do, even if done, communication must become a problem!

Therefore, when the customer invites you to negotiate business, must have the confidence, the price of the bottom of the We do not do, would rather leave a lofty impression, perhaps he can also introduce you to the rich Lord, you made a low price, he certainly can not give you a rich Lord. This is also the way to cultivate the brand from their own heart.

Incidentally, in order to be able to do the screening of customers, we must control the cost of the company, control the size of the company, because it is often a big overhead to have to pick up small business!! (especially the spare funds are not very adequate units) remember!

Case: We once took a small company want to do a logo, hehe, with us blowing the company how to have development, now do a sign, the salesman is tempted, strongly requested the company to do, the result of less than 1K price, also with envelopes, stationery. Also not first to the deposit, was also in order to give the salesman confidence, the result of that mixed, a small sign, back and forth to do no less than 8 sets of programs, then the sign set up, business card said not satisfied, they have done, to deduct 200 yuan, really laugh and cry. Such a consumption level of customers, let me think of a very inappropriate analogy, no money people called a lady, Hard-hearted spent hundreds of yuan, I would like to play the miss to death ~ ~ ~ He was a year also made a determination, can not be heavy hand? Such a truth, even the Miss culture knows, we are still a formal high cultural designers ah ~ ~ ~ so they become rich, we are old.

2, really do a good service

After you have chosen some good customers, the next step is how to combine our knowledge and how to serve them. And as designers, we often pay too much attention to design, because the emphasis on the contrary appears fragile, appear stubborn. Love is deep, hate is cut ~!

Many people are immersed in doing, do what they think the most performance of the work, and if once the customer expressed dissatisfaction, they bowed head, or angry, or anxious, there is no good communication. I think the friendly designers, the face of a project should be more and more engaging, more and more in line with the market, both sides of the communication is more and more harmonious. Do not be too sensitive to design, a little more rational.

I personally think that a design we think is excellent, but we peer exchanges are more energetic. And for customers, that's a blind spot. Like 180 red, and 181 red, designers can not distinguish it, it is only the data exchange between computers, for us is also a blind spot. Customer is also so, he sometimes just don't feel good, but it can not use some professional language or find why not good-looking reasons, and random to make some changes, we must be correct good understanding!

A summary of the operation of the company should be:

Excellent service should be when they need your service, can arrive on time,

When you arrive on time, you can have sufficient information, patient explanations, smile communication,

After communication, the program can correctly reflect the customer's ideas, or ideas do not meet, can smile and then communicate

When the staff is in a dilemma between the company and the design unit, we can act to defuse his difficulties.

When they come to visit our company, everyone has a friendly smile, a professional discussion atmosphere, there are busy project traces, have the initiative warm reception.

Customer's mail, telephone contact in time, customer's comments can be described once, people record

............

= = = The details of these things determine the success or failure.

3, have full trust in business operation

Being cautious about doing business, we are apt to worry too much and be too cautious.

Case

That's a book we made, we wrapped up the printing business, prior to the design process customers have been very satisfied, we communicate happily, but in the printing quickly finished, we will require customers to pay when we arrive, because we have to pad to the printing plant more than 10,000 of the deposit, and cooperation is the first large printing factory, In any case before the factory to give enough money to ship first, for us, the risk is very large. So, I have repeatedly asked the customer to pay the goods, in several times on the phone, the customer gave the reply is not very clear, she said that day is just a day off, no financial in, we are very embarrassed, but also let us worry, in case the goods to their company, later said there is nothing wrong, the money can be full pressure in the inside. Therefore, our attitude is resolute, this customer also fire, said, or sent over, or to hold the contract responsibility. This relationship is stiff, in order to be able to delay their exhibition, we are still backward to send the goods passed, in the next cooperation, the project leader has been difficult for us, let us eat all the pain! After a while, they are such a big company really no reason to default on such a little money, we are really paranoid.

Then, in cooperation with several large units, we also appear to have more atmosphere, as long as there is no great risk, basically can finally give, so the business is more relaxed, the opportunity is more, their project is responsible also more can word company speak, ———— of course, the prerequisite is that you have knowledge of such a company Your service does pass, no problem!

Life, there will always be potholes, but we do not have to because of the experience of the pit, have been jumping to walk. I believe everyone is sincere in doing business.

4, correctly maintain good customer relationship

After the project is over, it is the maintenance of the customer relationship.

Before I joked with our designers that you are very comfortable ah, every day to sit in the company can be, listening to music, humming a ditty, at ease! I am outside to accompany to laugh, accompany to eat, still have to dress up Shiguang, with female client play the mind, I this is betray hue! As a result, a designer said, cough, you just sell, we are a prostitute! ———— you get back, we stay up late at night, is not prostitution! ~ ~ ~ ~:)

How to make customer relationship deep, let them become your word-of-mouth is very important.

Blindly with the customer relationship, as close as possible to the customer must have the yardstick. Be sure to remember that we are doing business, that is, PR. The relationship should not be too close.

In particular, the opposite sex customers, oh, easy to go beyond the boundaries, or you are tempted, or she is tempted,-the most afraid of people is moving heart. I will not start to say this, we feel.

The design industry, like all industries, needs some hazy aura, distance can produce beauty, customer to you too understand, to your mood too understand, he will think: do not know his mood this period of time, can do our design, yesterday again bubble bar, estimated no spirit, or change a company it ~ ~ ~ Listen to him say their company change stylist, estimate is novice, wait for mature say again ~ ~ ~ He said design this industry difficult to do, want to try other industry ... Wait a minute... Like this kind of some inner activities of the heart, it is very easy to influence the psychology of customers. And in fact, which company, which person does not have some waves in mind, but do not know who do not panic, know, he would mind. Therefore, to maintain a certain distance, as the right business contacts are necessary.

In addition, as a mature communicator, we should always keep a pitched morale on the design, even if you are depressed today, even if you are disgusted with the design, but as long as you are in this line, you have to have the obligation to maintain the dignity of the industry, passed to the design of the good wishes, otherwise, I would advise you to leave the industry directly, live self-esteem point.

The above is my summary of several points, the situation is different, the method is different, my summary I like ~:)

Also wish all the friends engaged in the design of business operations 05 years to a higher ladder!

is the design industry good or bad? ~

I don't want to argue,

I just want to say, in this industry for more than 1 years, let me contact with the various industries, understand their operation, let me rich knowledge, this is stronger than any industry.

I talk to customers in the daytime, sometimes to the field, facing a variety of people, listening to 7788 of things, night through the design of the day into the design of the mind, I am very satisfied.

Design this thing, I think there is no limit, his value can be the stone on the ground, everywhere, can be checked everywhere, its value can be a flick, to a tens of thousands of,-I think very exciting.

I have been in this industry for 5-6 years, I have been his people, I have no other choice, unless you force me.

People can not do a few things in life, I hope to open this company, as one of the bar!

Someone said, want to achieve a thing, in fact, do not need any strong will, superhuman spirit, do not need 3 more sleep, 5 more, because, God gave you all, is enough you can easily accomplish a big thing,-see if you are persistent.