Design Concept: Design Principles and combinations of flat texts

I. Principles of text design

1. Text readability:

The main function of text is to convey the author's intention and various information to the public in visual communication. To achieve this goal, we must consider the overall appeal of the text and give a clear visual impression. Therefore, the text in the design should be easy to recognize and understand, and should not be designed for the sake of design. The fundamental purpose of the text design is to be better, more effectively convey the author's intent, express the design theme and ideas.

2. Give text personality:

The text design is subject to the style characteristics of the work. The design of the text cannot be separated from the style features of the entire work, and cannot conflict with each other. Otherwise, the appeal effect of the text will be damaged. Generally, the personality of a text can be divided into the following types:
(1) dignified and beautiful. This kind of font is elegant and fresh, (2) elegant style, (3) gorgeous and noble. (4) strong and straight. Strong font styling, (5) concise and elegant, (6) strong modern sense, (7) strong visual impact. (8) deep and heavy. Regular font shape, (9) with a sense of weight, (10) solemn and majestic, (11) not (12) can be shaken. (13) cheerful and light. The font is lively and lively. (14) it jumps brightly. (15) the rhythm and rhythm are strong. (16) it gives people a feeling of vitality. (17) old and simple. This kind of font is simple and unpretentious. (18) it is full of ancient charm. (19) it can give people a pleasant experience of the past. (20) novelty and uniqueness. The font has a wonderful shape. (21) not (22) is the same as (23). (24) the personality is very prominent. (25) it gives a unique impression and (26) it is novel.

3. Visual beauty:

In the process of visual communication, text, as one of the image elements, has the ability to convey feelings. Therefore, it must have a visual aesthetic that can give people a beautiful feeling. Good font design, clever combination of words can make people feel happy, leave a good impression, and thus get a good psychological reaction. On the other hand, this will make people feel unhappy after they see it. It is difficult to visually produce aesthetic feelings, and even make the audience refuse to watch it. This will inevitably make it difficult to convey the intent and ideas the author wants to show.

4. Be creative in design:

According to the requirements of the topic of the work, highlight the personality color of the text design, create a distinctive and unique font, give people a different visual feeling, is conducive to the expression of the author's design intent. During the design, we should explore the morphological features and combinations of words, constantly modify and ponder over and over again, so as to create personalized words, so that the external form and design style can arouse people's aesthetic pleasure.

2. Text combination

The success of text design lies not only in the writing of the font itself, but also in the proper arrangement and combination of its use. If the text in a piece of work is improperly arranged, crowded, and messy, and there is a lack of line-of-sight flow sequence, it will not only affect the beauty of the font itself, but also not conducive to effective reading by the audience, it is difficult to produce good visual communication effects. To achieve a good arrangement effect, the key is to find the internal relationship between different fonts and make a harmonious combination of different opposing factors, while maintaining their individual characteristics, and achieved a sense of overall coordination. In order to produce a visual effect of vivid comparison, you can choose the comparison factors from the aspects of style, size, direction, and brightness.

However, in order to achieve the unity of the overall combination, we need to choose the same factors in terms of style, size, direction, and brightness. The factors of comparison and coordination can be used in an appropriate manner to express the theme, resulting in a text combination that is both comparative and coordinated and has visual aesthetic value. Note the following aspects in text combination: 1. the purpose of the combination of reading habits and texts is to enhance the visual communication function, give the aesthetic emotion, and induce people to be interested in reading. Therefore, in combination, we need to adapt to the order of people's psychological feelings.

The following lists the general reading sequence of people.

1. in the horizontal direction, the line of sight flows from left to right. In the vertical direction, the line of sight flows from top to bottom. In a slope greater than 45 degrees, the line of sight flows from top to bottom; when the value is less than 45 degrees, the line of sight flows from the bottom up.

2. different fonts have different visual movements. For example, the flat font has the dynamic movement between the left and right sides, and the long font has the feeling of moving up and down, oblique words have a dynamic flow of forward or backward. Therefore, in combination, we must fully consider the differences in the visual movements of different fonts for different combinations. For example, flat characters are suitable for horizontal arrangement and combination, long characters are suitable for vertical combination, and italics are suitable for horizontal or inclined arrangement. The rational use of the visual movements of text is conducive to highlighting the design themes and guiding the audience's line of sight to flow in light and heavy.

3. There must be a design tone. Each piece of work has its own style. Under this premise, a combination of different fonts on the layout of a work must have a style tendency that conforms to the style of the entire work, forming an overall sentiment and emotional tendency, different types of text cannot have their own styles. The general tone should be the overall coordination and local Comparison. In a unified manner, there are agile changes, so as to achieve a harmonious comparison effect. In this way, the entire work will produce a visual aesthetic, in line with people's appreciation psychology. In addition to the unified text personality method to achieve the design tone, you can also form a unified text tone from the direction, as well as the color of the psychological feeling to achieve a unified tone effect and so on.

4. Note that the negative space is used in text combinations. The negative space refers to the blank space except the screen space occupied by the font itself, that is, the space between words and the surrounding blank area. The quality of text combinations depends largely on whether the negative space is used properly. The line spacing of words should be greater than the distance. Otherwise, it is difficult for the audience to read the lines of sight in a certain direction and order. Spaces of different types of text should be properly centralized and differentiated by spaces. In order to highlight the morphological features of different fonts, appropriate spaces should be left and the categories should be concentrated.

In an image layout, the combination of text should be relatively concentrated.