Design discussion: make good Internet products

How to make good products, this is a very big topic, I never dare to touch. But when we ended up at the top developer party and looked at a lot of developers ' meetings and impressions, I was surprised that the developers would take down our suggestions carefully, carefully and meticulously. Yesterday, we communicated with ISVs in other regions, and when we communicated and shared some experience with them, I found that this casual action could help many ISVs take a lot less detours. So the idea of writing down some of the experiences that I can think of is also for ISVs who don't make it to the party in other places. At the same time, I hope that these topics can be raised to raise more developers to pay attention to these issues and explore.

1, (demand mining) in different people's eyes, there are not the same world.

Good store flow statistics so many developers see the flow of statistics in the market Taobao, so a time platform on the emergence of a large number of developers to do traffic statistics, many developers have seen the flow of statistics is not technically difficult to achieve, they also found that through their own technology can actually do more accurate data statistics and analysis. This is a technical opportunity to see opportunities and solutions from a technician perspective. But is that really so? Traffic statistics Sale is really the data analysis? is the seller willing to pay a monthly fee for more accurate and advanced statistical methods, and a more comprehensive report presentation?

According to my personal understanding, the flow statistics core is to solve the marketing problem, the sellers do not need complete data analysis, they just want to help them judge through the data, how to let the given resources to achieve more transactions. Product realization of the overall accuracy of the seller is likely to become an unnecessary burden, product implementation of the pursuit of precise and meticulous, in the seller to see may be unnecessary.

All developers are advised to understand and judge the product, do not stay in the product itself, but return to the end user (Taobao sellers), if you really want to do the seller tool, then suggest you must open your own shop, otherwise many products profit secret you may never understand, if you do not own the shop, At least you should know the sellers of this group, at least your family, or your friends, they have done sellers, and can provide you with very constructive views and experience feelings, blindly follow, will only let you away from the actual needs of users further and further away. In the eyes of different people, see the difference in the world, let oneself in the world of sellers, real to experience their hardship and pay, it is possible to make them willing to pay for the products.

Here are some previous accumulation of work, want to share here with you:

1, to grasp the needs of sellers, must be from the seller's online behavior to start, here can share a I used to product analysis of the wireframe, of course, the seller's online behavior may have begun to change. But I think this way of thinking should still apply.

Figure A Taobao sellers trading behavior Analysis

2, based on the seller's online behavior, can be in the diffusion of thinking, learn to analyze the seller's mentality, look for the status quo and expectations of the difference between the difference is the product opportunity.

Figure two Taobao users "sell" demand expansion

One of the problems I often encounter with this issue is that many developers will ask me, "on top, whether to consider creative protection, and the prevention of plagiarism," My answer is "there is no corresponding mechanism to ensure that the products on the platform to imitate each other." My view on this issue is that the Internet is different from the traditional software industry, the Internet from the day of birth is to share and service, sharing and Monopoly is originally two completely opposite words. Today we see products or business models on the Internet, not also can not rely on creative protection and success, Taobao made a c2c trading platform, we can not apply to let other people do not go into this area, Tencent did QQ, nor through any protection mechanism, to prevent others to develop and operate IM tools. The success of the internet is not a secret, not a privilege, not a monopoly, but a seemingly ordinary thing to do meticulous. If you find a good idea, I think your correct thinking should be fast, accurate, ruthless-"quickly occupy the market, accurate refinement of demand, to their own ruthless." Many successful on the internet have been very successful, but if you can not put the product, the service to do meticulous, you can not survive.

2, (product design) Please do not let your product Manager release the product, please let a person who does not understand the product to decide the final release

On the platform I see a lot of products have very good ideas. For example, Amoy News, is tailored for the buyer's information subscription services such as Amoy map, is used for each map of the Web site query plug-ins. And these products are functional integrity, smooth flow, but it is very easy to cause the loss of users. The role of the product manager is inherently sensitive and intuitive to the product, and product managers tend to focus on the internal logic of the product, but it is easy to ignore the product-oriented end-user interaction, so when the product manager of a product recognition, does not mean that the product can be delivered to the market, we need a completely ignorant of the product design to do the final validation. thousand birds in the UCD annual MEETING said "the Internet 80% of knowledge is common sense", this sentence I agree, so this means that no stupid users, your product itself should have a fool-like operation ability.

Take Amoy express this product as an example:

Figure three Amoy News current interface

I think from the product itself, is very good, but unfortunately the interaction process there are some problems, so it may lead to some interested users directly lost. For this user can not use the service, the interactive experience is often the smooth product soul.

Only do some simple optimization, the product will have a very big upgrade. For Amoy News, I did a few optimizations:

1, add operation navigation, let the user enter the operating interface, you can clearly understand the operation process.
2, set up the notification method will often cut off the normal use of users and operating procedures, so using a pop-up layer of the way to display.
3, "Subscription" is the core function, so the use of enhanced processing, the original layout, it is easy for users to "subscribe" to "send the message to you" this information module. 4, in the notification mode to set the interface to do the adjustment, because these kinds of notification mode itself is and, so for each notification mode set up a separate "edit" and "save" function.

After the optimized interface:

The optimization direction of the four Amoy slices

3, (product operation) Wine is also afraid of the alley deep, learn to dress up your "Product description page"

Product operation, different products have different problems, can only case–by-case to analyze and find solutions, I only share some common problems and skills.

1, do a good job of Product description page optimization work: Beautiful girls can always get more opportunities, because beautiful appearance often can win for them in more attention. This is the same thing on the product, your product logo, your product description, is the appearance, there are many developers will go to understand the good store product features, product interface, the use of the process, but I do not know how many developers have seen the good shop software details page, for good shops, I always feel that their success is largely because they know more about sellers and they know more about internet marketing.

Figure Five Good Shop details description (partial)

From the seller's point of view, the details of the good shop description, more like a conversation, and the logic of the conversation and language are sellers of logic and language, I will be very relaxed and very clear to know the value of this product to me.

2, SNS Word-of-mouth Marketing: Easy to solicit the King Aihui told me that he found the most effective marketing way is the seller's Word-of-mouth marketing, sellers have their own circle, when they feel a good product, they will quickly have to promote the product to other sellers. So in the product features and marketing methods, he has made a number of settings.

Fig. Six incentive mechanism of easy soliciting integral

4. Internet products need to experience marketing more than all other products.

In fact, "win in Taobao" there are a lot of good ideas and products, but the first entry into the product, the user is easy to get lost, because neither know what the product is doing, nor know how to do it. Plus in the "win in Taobao" test environment, the data is not complete, the function can not be fully demonstrated. How to enhance the user experience in this situation.

Take Amoy map, because the map search and display, the need to rely on the rich and complete database, so in the case of incomplete data, the use of experience will be greatly affected. My advice is that developers can enhance the internal guidance and description of the product. Like what:

1, using the way of experience guidance, to use the user description application in the testing phase, guide the user to use propositional type. For example, for Beijing Dongcheng District Search, so that users can clearly understand the value of products, complete experience of product flow.

For example: Amoy Lok by providing "friendship tips" to guide users to a given keyword search, effectively avoid the lack of testing data caused by product anomalies.

Fig. Seven propositional guidance of Amoy Music

2, the use of video description of the way, in the product Help Center to provide video demonstrations, so that the first access to users, you can clear and concise understanding of product function and operating procedures.

Such as: Easy soliciting by providing "quick start" video, to help users intuitive and fast to understand products.

Figure eight easy to solicit video experience

Both of these methods can be used to enhance the product display in the contest, and can also be used for subsequent product operation in the formal environment.

This time to share so much, I hope that the above suggestions can provide some help and inspiration to developers, top development requires us to work together to thank all the developers for our support and attention!

Note: This article, all the experience to share, for Azalea personal views, only for your reference. Take some of the developer products as a case, if the developers of these products have comments, you can contact me at any time, I will protect your rights and privacy, timely updates to the content. Thank.