Design, management and maintenance of Web websites

If you find a website on the Internet that is helpful or useful for your work, you will certainly tell your colleagues the website. If you find the information your friends need, you can also write down the website to tell your friends. If you encounter a website of special interest when surfing the Internet, you must add it to your browser bookmarks. Every NETMAN will do this. Many people have designed websites and personal homepages, which are very easy to implement in terms of technology. There are a lot of WYSIWYG tool software that can be used without programming. However, it is not that easy for people to visit and browse your site from the vast sea of sites or even publicize it for you, because the mouse and keyboard are always in the hands of netplayers. How designers design websites and webpages that achieve the expected results requires a deep understanding of user needs and a careful analysis of people's psychology when surfing the Internet.

The Internet is changing the world. It has contributed to the formation of the prototype of the Network Economy. In particular, e-commerce is moving from a new concept to practical use. The Internet has become a new communication media because of its large dissemination capacity, diverse forms, rapid convenience, global coverage, freedom and interaction, therefore, almost all enterprises and institutions around the world have established their own Web sites. In addition, a new job, Website Designer and WebMaster, is created ). It is worth studying how to design websites for user purposes and attract as many visitors as possible. Attracting a large number of netizens to visit your site is only half of the success. It is truly successful to allow them to visit your site with unique content and services, or to introduce the website to their friends.

A Web site provides information (including products and services) to users or potential customers. The content contained in this document is composed of texts, graphic images, sounds, and even movies called Hyper text. These hyper texts can be organically associated and recognized by browsers. They are achieved through the HyperText Markup Language (HyperText Markup Language. At the same time, CGI (Common Gateway Interface public Gateway Interface) enables Web interaction. The Web site guides you through the page information of the site or other sites, and provides two-way interaction through table and email connections. After the website is established, your company has a place in China and even internationally. It has a "virtual portal department" that is 7 days a week and 24 hours a day ". Websites are the infrastructure and information platform for enterprises to carry out e-commerce in the future. They are the commanding heights of "knowledge economy". The websites of enterprises are like trademarks and brands of enterprises, it is a huge intangible asset that reflects the corporate image and culture.

This article summarizes 12 key points of Web site design, management, and maintenance, and discusses them with you.

I. Clear objectives and correct positioning

The design of Web sites is an important part of the development strategy of enterprises or institutions. To use an enterprise site as an information space for displaying corporate images and corporate culture on the internet-the new media, leaders must pay enough attention to the purpose of site design and user needs, so as to make feasible plans.

Select and temper key information of an enterprise, organize it in an orderly manner using a logical structure, develop a page design prototype, select a user representative for testing, and gradually refine the prototype to form creativity.

The analysis results of some websites are not as good as expected, mainly due to the misunderstanding of users' needs and the lack of user testing. Designers often put marketing and business goals in the first place, but do not know much about the real needs of users and potential users. Therefore, enterprises or institutions should have a clear understanding of the basic information about the audience of the website, such as the educational level, income level, and the scope and depth of information required, so as to be targeted.

II. Distinctive themes

On the basis of clear objectives, complete the website's conceptual creativity, that is, the overall design scheme. Position the overall style and characteristics of the website and plan the website's organizational structure.

Websites should have different forms for different service objects (institutions or persons. Some sites only provide concise text information; some use multimedia techniques to provide gorgeous images, flashing lights, complex page la S, and even download sound and video clips. The best Web site will combine graphic and image presentation techniques with effective organization and communication.

The theme should be highlighted in a clear and concise manner, and the key points should be clear. The theme of this site should be shown in simple and clear languages and pictures to attract the eyes of those who need this site, you can also leave a certain impression on irrelevant people. Some industry and company logos should be fully utilized.

Mobilize all means to fully express the website's personality and interests, highlight its personality, and create the website's characteristics.

The basic components of the Web site homepage include:

Page header: accurately identifies your site and Enterprise logo;

E-mail address: used to receive user inquiries;

Contact Information: such as a normal email address or phone number;

Copyright information.

Repeat existing information, such as the customer manual, public relation document, technical manual, and database, to easily use the enterprise's Web site.

3. Reasonable layout

Web design, as a visual language, must pay attention to the arrangement and layout. Although the design of the home page is not the same as that of graphic design, there are many similarities between them and they should be fully utilized and used for reference.

The layout design expresses harmony and beauty through the space combination of text images. The layout design uses rational analysis of visual elements and strict forms to form training, so as to cultivate the ability to grasp and aesthetic the overall picture. A good web designer should also know where a text image should be stored to make the entire web page shine.

Efforts should be made to rationalize, orderly and integral the overall layout. It is an excellent job. It is good at explaining the ideas that cannot be expressed in some languages in a clever and reasonable visual manner, so that it is rich, diverse, and concise.

<