Design the user purchase process and purchase intention of the consumer website

Introduction: Designers in the design of E-commerce site purchase process, the biggest consideration is how to provide user experience, and ultimately to improve the user's purchase intention, this article from three large shopping websites for a simple analysis, covering the foreign business, foreign customers, c2c type. To see how their users are willing to shop.

A few days ago the user's purchase process, I roughly put the user in E-commerce site purchase will be divided into ABCD four levels:
A. The intention to purchase is very strong, you can pay the bill immediately;
B. Strong willingness to purchase, pending payment;
C. Willingness to purchase, still hesitant, but want to mark the goods for later purchase or comparison.
The end is Class D, which is completely free of the type of purchase desire.

First take a look at Amazon's buying process design for the three types of purchasing intentions of ABC. Amazon's design is more accurate.

Take another look at Jingdong.
1. The BoE is actually merging the two types of purchase intentions A and B. That is, all purchases must go through the shopping cart. There is room for improvement in this design.
2. Jingdong add to the collection in fact, and Amazon's Add to wish list function is basically consistent, to meet the user's C-class purchase will.
From the offline example can also be seen, supermarkets not only for the purchase of more goods users to provide a shopping cart, but if only buy a bottle of water, do not need to go through the shopping cart, but directly to the cashier to pay.

Finally look at Taobao and pat the purchase process (basically similar).
1. The three categories of purchasing intentions of ABC are included;
2. But I think adding a collection can be visually prominent, and this feature is useful for pulling potential users.