Design theory: the catalogue design of magazines

Translator's words:
Simplicity and clarity are certainly important design requirements, but that doesn't mean you can't get mad once in a while. You have to catch the hearts of young people, then you have to keep up with their rhythm, they like wild, contempt of all the box, they like "messy", hate all the fake. Let's see how Wired magazine makes their catalogs crazy.

Original source: www.bamagazine.com

Wired Magazine's catalogue design is like a hundred-variable toy box that uses a lot of visual skills to apply to various elements.

Television news reports often use the original speech of the relevant characters to promote the news, which is actually a clipping technology, it can make the news report both visually and sound more concise. We can also view the catalogue as an "acoustic digest", in which the materials used in the magazine are quoted to convey a magazine's voice. In a small space, we can make up the title or catalogue of the article by font, picture, color and other elements, and present the contents of the magazine as soon as possible on your first page.

Wired Magazine understands this. When you open the magazine, you will find that it is a different catalogue, creating a full amount of energy through text and image elements. Its catalogue is made up of numbers, illustrations, points, color blocks and various visual clutter--the visual Toy Box technology allows you to apply to all small space design projects, let's turn this magazine to see.

The first impression of this directory design is enough to capture the eye, readers see this directory as if watching a treasure map or like a puzzle game, but also give people a buffet of pleasure! Enjoyment. These visual shocks seem cool enough, wild enough to be pleasantly surprised. Of course, you can't make people feel dizzy, so that the reader can tell the content is the key to attract readers.

Picture "Refit"

Each picture has a performance focus, in order to highlight the most important features of the picture, the picture is not through simple scaling, but by stripping the background, cut, rearrange and other techniques to achieve.