Detailed analysis of moving network SEO strategy from data

Took over a moving industry site has been two weeks, ranking and the amount of the collection has been a bottleneck. It took a few days to analyze the data before it dawned and immediately proceeded to develop a new strategy. Let's start with the data map.

　　

1. Data analysis

From the above data, the current can bring SEO traffic is mainly home and enterprise blog two rankings, and the main word of the home page is mainly "Chongqing moving company, Chongqing Handling, the company moved"; The source of corporate blog is mainly the search source of enterprise name, the company in the newspaper and other traditional media have played advertising, In addition some word-of-mouth communication, so the search business name traffic is still some.

and need to expand the main is, Chongqing zoning traffic, most of the move company, in addition to the search "Chongqing" such a large range, to a large extent, will search their own region or more near the area of the business district keywords, such as Chongqing, the key words "Shapingba" "Guanyin Bridge" "South Ping" "Yang Jia Ping", as well as the region name. Through data analysis, we can find that the "region + moving Company" combination, will be more than a simple "Chongqing moving Company" traffic is several times higher, but also more targeted customers.

2, the development of SEO objectives

From the above keywords and previous survey analysis, our home page keyword ranking is close to the limit, with the region related keywords can hit the target, and ranked compared to force. Next, the key to optimize is the segmentation of regional keywords, such words include: region + move; area + move diary; region + moving route, road condition. As well as the moving day, moving weather such tools such as keywords.

3, current SEO status and Reason analysis

Home: Links are relatively rich, basic to do the relevant industry sites and the same level of friends chain, there are more than 20, which is the home page ranking better reason. The only drawback is that the quality of the chain is not too high, affecting the weight of the site to play. Otherwise can lead to more page ranking.

Zoning Topics page: 24 hours included in the volume has been good, can be seen spider crawl is normal, included a low proportion, not ranked, visible is the content of the problem. Their own updated although the original article, but most of the content of the page article short, estimated by Baidu as a spam article.

Enterprise Blog: This part of the enterprise personnel in the update, directly copy some internal information, but also let them take the company's activities through the diary of the way to record down, as well as the growth of the company and so on. The boss issued the task, each employee is more serious completed. Original powerful Ah, corporate blog can also bring a good collection and rankings.

Forum: are reproduced in the local news, mainly to improve the whole station included in the amount of use, does not matter.

Moving Company Phone page: This section wants to bring customers through the title, but because the content is too repetitive, not to be concerned about more normal. A lot of corporate websites, will leave the phone on the home page title, this approach to many service industry site is still more effective.

4, SEO strategy

With the overall analysis, there should be a train of thought.

The most core should be the weight of the whole station to promote, the entire site only the home page links outside the chain more rich. can increase the external link to different pages, in addition, increase the breadth of the chain is also very important, more to the spider add a few entrances.

Adjust the structure of the partition topic page, the current structure is presented in the form of a list of articles, adjusted to Tabcms style, and even import internal links. The simple way is through the article page keyword replacement implementation, each article set 1-2 key words within the chain to guide these topic pages.

The content of the article adjustment, for the article with the map, increase the content of the article.

Seemingly adjusted workload is bigger ah, more individuals come in to do.

PS: A lot of people ask how the data collected? Very simple, Baidu statistics, site, Love station, Web log (here needs analysis tools, a lot of free, those charges are very abstruse also don't understand).

This article from Chongqing SEO blog http://www.pangpangge.com/?p=14, reproduced please specify.