Detailed analysis of real SEO cases include what (on)

Often help customers optimize the site, in the process of optimizing the site also encountered many problems. For example, some customers only require a keyword to get a good ranking, and some customers do not need keyword ranking, the need for overall flow to become larger, to be the final result. We can not simply say which is good that bad, because the industry is different, the meaning of keyword ranking will be very big. For some of the emerging virtual industries, for example, a game, good keyword ranking means a steady stream of traffic, so just optimize the keywords for them is the best strategy, and some more traditional industries are different, even if the keyword rankings to the home page, the effect is not too obvious, it needs to change the overall strategy. This article according to own a little experience and everybody share in the actual SEO case, the website optimizes the general step is what, also welcome everybody to have the good idea to communicate with me. A total of seven areas, due to limited space, today, first share the top three.

First, the overall site positioning analysis

First of all to the site has an overall positioning analysis, you optimize the site is what the nature of the customer base, where the customer's overall expectations of the site and your site's overall planning is what, the site needs to optimize which keywords, long tail keywords How to dig, if reasonable interspersed into the article. All of these require overall positioning, induction and analysis. We must grasp the big picture grasp the characteristics of the industry and the user's overall psychology, only in this way, can push the site to a better track development, in order to let the flow of the arrival, so see a site do not rush to start, and customer communication, and then their own overall planning is the first to do.

Second, website optimization goal analysis

The second step is to determine the goal of site optimization, to clear the ultimate goal of the site. As mentioned in the first paragraph of this article, the nature of the site, the customer requirements are different. Some website optimization goal is only one or two keywords, this time scope is much smaller, the work also more has the pertinence. And some sites want the overall effect, has not been limited to the keyword class, and more is the hope that the site in the search engine has excellent performance, a number of long tail word rankings, daily increase a lot of traffic, and ultimately improve the site conversion rate and profitability. This is more than just relying on external links, but also need to make some necessary changes to the site itself, at the same time using the strategy, so that the strategy to become present.

Third, the combination of keyword analysis

For a generally slightly larger web site, the overall positioning analysis and optimization of target analysis, you need to assign the key words. Why? Because the site needs a lot of traffic. So the need for a large number of included, but only included still far from the requirements, must include meaningful content, the contents of the title and the text must contain keywords. This is the overall flow of thought. So we need to dig up long tail words and classify them. For regional-related words, such as fire tickets, second-hand transactions, notebook maintenance, and so on, generally in the original keyword based on the local name, so more accurate. In addition, also want to grasp because of the time different search law changes, such as ordering train tickets, peak search booking, scheduled more, in the medium term, direct search more regional, and later transfer tickets on the relatively more. During the optimization period, the emphases of different periods are also different.

After the keyword induction, you need to do analysis of the content of the site, to see what the current content is not enough, what is the major flaw, the content structure is neat. The formulation of the content is based on the key words. The site's keyword distribution generally contains four categories: more general keywords, more popular keywords, the direct demand for keywords and high conversion rate of the long tail words. The formulation of the content also tightly around these four kinds of words follow up, do not have to vigorously complement, of course, this is a huge job, is also the core.

After three steps, the site's optimization work is only just beginning, there are still a lot of road to go, such as Web site diagnosis and improvement, strategy formulation and implementation, effect analysis, etc., this is a series of processes, only each link is grasped, can play an effect, the single factor is not enough to change the whole pattern. Well, this article will be here, tomorrow and then share with you, this article by the mobile Phone novel network (http://www.mobixs.cn/) feeds, reproduced please keep the link, thank you!