Detailed: Website construction and the strategy of increasing traffic volume

　　website Building: Strategies to improve site traffic

This article will discuss how to do a good job of a website, as well as improve the number of Web site traffic strategy, etc., for the general webmaster Reference.

　　1th chapter. Preface

+ Increase the amount of site visits is a long-term job.

+ Increase the amount of site traffic required for a specific audience.

+ Improve website traffic needs to be improved without pause.

　2nd. Assessing the current number of visits

　　(a) We must assess the current number of visits to the month, week, day, hour, comprehensive access statistics, comprehensive ranking analysis.

1, the current number of visits

2, the general monthly access statistics data

3, the general hours of access to statistics data

4, the general comprehensive access to statistical data

(1) Browser usage statistics

(2) Operating system usage statistics

(3) Recent visitor routing statistics

(4) Comprehensive ranking

　　(ii) flow analysis

Through months, weeks, and days, we can clearly analyze which months of the year, in which days of the week, in which time of day the visit is larger, for these visits, we can update the site, upload to do the corresponding cloth, such as through the monthly total number of visits to the site statistics can be seen: 七、八、九月份 visit a large, The second half of the visit is much higher than the first half, the reason is that students graduate, internship in the second half, they through this period on the site to find work. The site can be in the second half of the year for Students for the revision of the target, such as through the site's weekly visit statistics can be seen: Saturday Sunday, a small number of visits, and Monday to Friday the average number of visits, if the contact hours to visit the statistics, 9:00 to 18:00 the largest number of visits 19:00 to 23:00 of the traffic next, we may draw the following guesses: Visitors use the work time on the site, evening students on the site is more common, such as through comprehensive statistics, visitors use IE accounted for 96.99% of the total, the site in the interface compatibility can be mainly considered IE , such as through the recent visitors to the statistics can be known, visitors are more frequent, daytime direct access to this site, ...

Typically, a site's traffic is made up of two parts, one for fixed visitors and the other for new visitors. Fixed visitors are the site traffic fixed increase in the guarantee, and new visitors are site traffic at any time to increase the guarantee. In general, the source of a fixed visitor is the "favorites", where the visitor marks your site for the next visit. And the new visitors will come from all over the network, most likely is: 1, other sites (163169) of the connection, 2, in search engines (Yahoo, Sohu) search. In short, consider where your visitors come from, and you can determine whether your promotional strategies are successful.

In the past, to know the distribution of their own site is an impossible thing, and with the introduction of free services, so that we can always understand the site visit. At present, the two major domestic flow analysis site NetEase and TOPCN can provide related services, but because of the different settings, so that two sites in the analysis of the same site, the results vary very far from the situation. Therefore, when we choose such services in the country, it is best to apply for a similar foreign service, so that the result is relatively correct.

The Traffic analysis service allows us to determine how visitors find your site, and why the other visitors did not find your site. For example, when we log the site to the search engine, through the analysis did not find visitors from there, then you have to determine whether your site successfully listed in the Search engine directory. If it is not found, then we can register again.

The above analysis allows us to make a scientific assessment of the number of visitors to this site, the audience, so that we can clearly understand who is visiting our site, how much time, where, and through what channels to visit. Through these traffic analysis is our first step to improve the amount of web site visits, we must not omit the first step!

　　the 3rd Chapter. Strategies for Increasing traffic

This is the focus of every site, but also the most difficult to solve the problem. To solve this problem requires experience, but also need to try! At every moment in the world, countless web operators are trying to make efforts to try, but very regrettable, the failure of the case accounted for the vast majority! Because people always walk in front of us, their success may be accidental, but more is they keep practicing any idea. Even if you fail, some experience will be accumulated. And success sometimes comes from those experiences, so we might as well try to do some discussion.

　　(i) Improvement of the current website

The design of the homepage requires some technology, and more is the understanding of the entire Internet, even if we put a lot of energy, it does not necessarily have the same degree of return. So we have to try to transform the existing site, make it more attractive-I prefer to call it "adhesion", and this is the key to improve traffic, bad site, no one will like. So when we decide to make our website more sticky, that is, we have to carefully and continuously transform the site. Note: This is a persistent, not lax, long-term work.

　　to make your site a brand before, such as the following 6 questions must not be ambiguous:

+ What is the location of your site?

+ Who should be the visitor to your website?

+ What will the visitor leave on your website?

+ What does your site want visitors to get?

+ What does your site have that will make visitors come again?

+ What on your website will make visitors stay?

Please consider the above questions carefully.

What is the location of your site?

　　Brand Strategy

This question only you can answer, if you have not thought about the brand strategy in this aspect of the problem, then your site's prospects are really difficult to optimistic.

　　Business Positioning

This site is engaged in the exchange of talent on the internet activities. But the need to emphasize is: this site to do based on Zhuhai's largest online talent exchange market, your site must be like this site accurate, unambiguous positioning.

　　Target Customers

A successful commercial website, it will certainly value its own business profit point: What to Profit? --to put it simply, who is able to provide revenue to your site? This is a core issue. At present, the reason why investors value a website is two points: one is either you can make money now, or you can make money in the future! What these two points embody is what we are talking about "the business model of the website business". Based on this understanding, we consider the current two forms of E-commerce popular: Business and business-to-business. You can choose from the actual situation.

One thing to explain: when your site has a large number of registered users, there will be a lot of business opportunities-Commercial opportunities! Registered users will become your bargaining chip with business partners! I believe that investors are concerned about the registration of users must be based on such a reason.