Nowadays stationmaster industry shout is fiery, whether be more than 20 years old lad, still more than 40 years old middle-aged person, everybody wants to realize own "million dream" in this everybody praises the Internet, and from the customer that contact every day the author can see, everybody to the website optimization expectation has how high. But to tell the truth for the Enterprise site orders, SEO practitioners are want to pick up, and do not want to answer, do not answer this is a piece of fat not willing to, then the enterprise site is the most difficult to get, I also know that everyone's this kind of tangled mentality. So today on the basis of their own experience to say to the Enterprise website orders, what should we do?
First from the SEO to take a single person to speak of themselves:
give the user a "reliable" commitment
There are many times customer friends to me that a certain website optimization company promised their keywords how long to get the first place, but to the commitment of the deadline is not to achieve their own promise, the final checkout when the full gas. In fact, this situation can not all blame the site optimization company irresponsible, because this situation, many times is the site optimization company's own judgment error, for optimization difficult to handle, blowing cattle but can not achieve, so this gives us a wake up, In order to be sure to be in accordance with the actual situation of the site to promise their own optimization period, of course, this is only the most basic conditions, the key is the SEO personnel need to develop a reasonable optimization plan.
No matter how nervous the job, website optimization should be linked to "relevance"
The optimization of enterprise website is very big, this is the time that everybody knows, just like a few days ago just do a website, in the early optimization need to update 25 articles every day, each article to ensure that the original, even false original, even our outside the chain of the Commissioner to write a manuscript, but even this workload, We're not slacking on our jobs, either. and to ensure that each article is related to the user's keywords, because we know the relevance of the importance of the development of the site, to tell the truth we get a few false original articles, the appropriate plus keyword can also, but in the early stage of the new station, we must give spiders to create a good cognitive atmosphere, So the relevance of the content is essential.
Of course, the relevance of the article is still far from enough, the relevance of external links is also important. Not that the high weight of the site will be able to take a new station to bring up, these are not money can solve the problem (because some stationmaster says oneself not bad money, commanded us to find the high weight website to carry on the friend chain Exchange), the reasonable and the related outer chain is the most suitable for us, because such friend station can satisfy the optimized hardware need, Also can further enhance the user experience, can say to our website to help the most. The relevance of the promotion is also very important, because the future of SEM will replace SEO as the main body of people's heart is an indisputable fact, but some SEO practitioners on this issue still do not recognize the essence.
Just like you do on the Road Navigator website, you need to promote your own site, need to issue links, then where do you go? Perhaps you will say, where the weight is high, have the effect to go? Hehe, say this kind of answer friend just is make this kind of wrong crowd, because promotion of time also should pay attention to relevance, even if the other side of the website or forum effect is very good, But the other side's main business is women's forum, you go to promote their own navigator still useful? Obviously not a level of problem, so the relevance of promotion should also be noted.
Increase the mobility between pages of a website
Corporate websites are often a huge carrier, here bread contains corporate culture, business philosophy, main products and many other directories, and to create a successful corporate website, we must be more users to stay on our website, so this time to optimize the staff to do everything possible to increase the circulation of the site. The flow between the site is not simply to add a few buttons, or breadcrumbs navigation, such as human settings, but the optimization of the site as a whole of the information into a whole, avoid access to the dead end, as you do in the enterprise dynamic this plate, as far as possible mentioned enterprise development strategy, and the direction of product development and other users less access places, so that each other related to the page can jump to each other, this will let the site lost a corner of this weakness.
To add appropriate keywords according to the industry situation in time
Some SEO practitioners see the author mentioned this will say that I have nothing to do, because we think that as long as the user needs to meet, we can be regarded as the completion of the task, why give yourself a job? In fact, not all of us think so, although the addition of new keywords will increase the intensity of our work in the side, But we think that when we stabilize the site traffic, whether it will also think of the use of event promotion? The same truth, we use events to promote the time, often foothold is the current hot spots, then we based on this hotspot and their own industry to develop a new keyword, Then on their own website to publish some of the relevant content, the flow of traffic must be substantial on the basis of a lot of stability.
Use export links to step through the social networking sites that you can use
The success of Facebook has proved to us that the era of mobile internet has come and in today's webmaster industry using a social media or social networking sites for brand building or promotion are inevitable trends, whether from the cost of advertising, or in effect, social networking sites are a good choice. So this time, people will ask how to find the right social networking site for us, in fact, the social networking site is very large, there are many potential, in many cases the webmaster to find suitable for their own social networks, have to rely on the local portal, through their export links to step by step to find the social network we want, This is the author of a trick, tried.
Using SEM another sharp weapon--ppc to popularize
PPC is a network advertising pricing model based on the number of users who click on ads or email messages, although this method is not like the optimization scheme, in the subjective sense to give you a certain guarantee, but can not be denied that the PPC is the promotion of the site to promote the ranking of relevant keywords quickly, to the site does not quantify the intended users , and PPC to promote its own tracking conversion rate relatively simple, as long as appropriate to increase the relevant code, we will be able to promote the PPC real-time effect tracking, the flow rate of conversion relative comparison, thus conducive to better our keyword adjustment.
Next, the Enterprise webmaster in this process should pay attention to what:
In addition to patience, or patience
Webmaster to understand this, even if we use the most effective way to promote the site, it will take a long time to achieve an ideal effect, which is not directly linked to our ability, because many times the development of the industry and some objective problems will affect our optimization process, at this critical time, If you can't stand the waiting process, kept urging the website optimization personnel, then will inevitably encourage the other side to use some black hat method to quickly achieve the results you want, although the short-term impact is not small, but the future development of the site is always unfavorable, so since all do the site, then we have to wait patiently, strewn, This sentence is not without any reason.
Waiting to be at the same time and SEO optimization staff regular communication
Just now the author said, webmaster do not urge site optimization personnel, but the author did not say webmaster friends can not communicate with us, the site optimization of the full outsourcing is a lot of webmaster friends of the understanding of the problem, although we have a lot of site optimization of their own opinion, but no one is perfect, we certainly in the field of the site industry Therefore, in the site optimization process, the enterprise Webmaster to regular and optimize the staff to communicate, discuss the choice of keyword or promotion method, do not always pick our problems after the site optimization, an immediate optimization effect is we and you need, so communication is the optimization process we need a strategy.
Said so much, also is the author's own opinion, in this share out sincerely hope to help everyone, if where to say wrong, also please positive comments. OK, this is the point today, above by my website http://www.ludaohang.com Auto Navigator, welcome reprint, Thank you.