Details see truth: URL Normalization to enhance the weight of the site

Site to do SEO need to pay attention to the details have a lot of, such as we often mention the content of the link, h tag reasonable use, keyword location, navigation system, directory, etc., these details if the setting of inappropriate not only can affect the user experience, and also can affect the ranking of keywords. One of the details to share with you today is URL normalization.

URL normalization is a topic that has often been seoer mentioned in recent years, especially for Google, which is a more prominent phenomenon. If the site URL processing of the comparison specification, then can effectively accumulate the weight of the site, the keyword ranking is very good. A lot of stationmaster also know to have such a thing, but do not fully understand concrete should how to do. Today and everyone in detail to explain the URL of the normalization of several issues.

What is URL normalization

Web site standardization in a word is to let search engines can be very good to determine your site's unique URL address, regardless of what user input version of the Web site, can directly return to the commonly used URL address. Under normal circumstances, the homepage of the site will correspond to several different URL versions, for users, regardless of which version of the input can eventually access the site, and all show is the home page. From an external macro point of view, these URLs are not the same, but the results returned are the same. If we set up on the host, these URLs to jump to a most commonly used Web site, and in peacetime update maintenance, only use this URL to link, then is the URL normalization.

The benefits of URL normalization

Use a word to describe is to be able to concentrate the weight of the website, help promote keyword rank. If the URL is not standardized, then the search engine will take the initiative to determine which URL is the real home page, these URLs are also indexed by search engines, will cause the duplication of content. When the search engine deals with rankings, one of them will be selected to return the search results and the rest to be placed in a higher position. These different URLs by the search engine is considered to be duplicate content, so will spread the effectiveness of external links, will affect the site keyword rankings.

How URL normalization is done

Solve the URL normalization should pay attention to two aspects of the problem, one is in the site to link to the home page, to adhere to the use of a URL, no matter what version you are using, has been adhered to use. This will let the search engine know which URL you want to highlight. The second is that they have no way to control the use of other Web site links to your website, so should be on the server all may be the URL of the home page to do 301 turn, unified to your use of the standard home URL, so you can effectively focus on the weight of external links, keyword ranking has some help.

In fact, url normalization when you have done it once again will find very simple, only need to do a 301 jump on the line. However, for different sites, the way to do is also different. Master the URL normalization, the details of the SEO and a more understanding. Hope to see this article, can let the webmaster find their website is standardized, if there is a problem, please do 301 jump as soon as possible. Of course, these small details do not do not affect too much, but if the small problem accumulated more, it will lead to qualitative changes. In addition, sometimes the first few sites in the rankings are due to a small detail, perhaps a little adjustment, you will get different rankings.

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