Develop a few design tips for your design vision

Why is a picture more powerful than three pictures? How to design a product usage guide? How to create a sense of hierarchy through various contrasts in design? How to harmonize the design inside and outside? How to design a unique signature LOGO? This article continues to carry forward the pragmatism, has given the solution to these questions. Five design tips to develop your design vision.

Cover design: Small is more

What will you do when you have three photos on hand at design time? You're going to use all three of these photos, right? Actually, it's not necessary! A picture is already able to communicate the design information effectively. In this example, the campus tower has been able to convey the nature of the school, better than the three-piece effect! The title is a single line, and the background color area of the text silently conveys the information.

The designer has three photos, but if you use these photos on the page, you will have to cut the three photos and squeeze them into the layout. But the effect is that the three photos in the layout of the style is very similar (similar to the image elements and patterns), the text is very laborious to read. Therefore, the designer has to make the font very thick, the font becomes thicker, but also find a place to place the name of the school, so at the bottom of the designer plus a purple area to highlight the school name. The more "design" the designer, the weaker the cover will be. Whether it is school information or the text message to be conveyed in these complex, too many artificial traces of the elements disappear. The cover can be said to be the object of being insulted and harmed. Why is that? Because the designer has done too much! Solution: Just let a picture to speak!

Remember, in design, small is more. The school tower has been able to convey a lot of information. A simple center design is simply to let the photo "speak", and then add the text on the line. Note that in the previous illustration, the background area of the text does not span the entire layout, because we want the picture to flow from top to bottom. And on the right, the school's main color (purple) and brown and the green of the tree to form an attractive visual effect, pay attention to these three colors in the color wheel position, green and Brown is the color of purple color adjacent, sounds very complicated? The complementary color of the purple is a 180-degree green grass in the color wheel, while the adjacent colors on both sides of the grass are greenish and brown (note the lines in the color wheel). We call this color relationship "complementary" (split complementary).