About a week ago, I went to Nanjing to participate in a network marketing exchange, the same day to harvest a lot of people want to write down the experience, but in order to participate in a number of network marketing conferences held in Nanjing, spent a great deal of time to prepare, so has been unable to timely share with you, And after the two game last week, I had to put some of the previous pressure on the job and finish. There is no time until today to write some thoughts. Below, back to the online marketing advertising trend Forum. I do have a lot of things to say when I come back that day. It should be some ideas inspired by many of the people present. I later found out that most of what I was going to say was written down by me two years ago, even though some of them had already been briefed, for another case. After three weeks of the day, and finally to write, many ideas have been precipitated (10 words to change a sentence, AH) simply said. :
Many of the operators who are interested in Network marketing advertising do not know how to manage and optimize keyword ads. Advertising producers are still mostly traffic-oriented eyeballs, and conversion (conversion rates) is rarely mentioned. The domestic network Marketing advertising marketing planning flow is very alarming (but did not see the performance of the data).
Microsoft Advertising has a direct-effect advertising tool (MSDR), it is worth to want to network marketing advertising people are tested to see. Open-Pit Auctions find a profit model different from other auctions: Value Suites make a profit. This forum shows that Taiwan's network marketing advertising technology has tended to international standards. There are lots of cool, big-cost advertising productions. I didn't write them down, and if you go to MR.6 's blog you should be able to find it (he was one of the hosts that day). By the way, MR.6 is more handsome than the photo.
Before there is a word, called flash is not cash, that is, Flash will not let you make money. But now the flash memory has become a rich medium, and the film has made it more of a sales force. However, the availability of rich media for sales is based on the design of marketing positioning (marketing goals) and conversion objectives (conversion target) settings.
Therefore, in this forum, we found the demand of Taiwanese owners (the entry point). Keyword advertising optimization and management (PPC Activity Management and optimization). Such courses and coaching are needed by the owners who are willing to spend money on online marketing.
But to do keyword advertising optimization and management, there must be the following technical collocation:
Keywords Research (keyword research) network Marketing Competitiveness Analysis (online competition analysis) search engine optimization knowledge, sales copy design (split test-A/b test/multivariable test/Taguchi test), and, generally, keyword advertising optimization and management, will be found in the so-called "profitable keyword (profitable keywords), at this time, will be paired with marketing funnel (sales channel), and then set or optimize landing page (Landing page). So will be combined with the following operations, the turnover rate optimization (conversion Optimizaiton), the branch station marketing (multi-point marketing) These network marketing operations combined with the use of traditional media (media purchase) to truly play the effectiveness of network marketing media, but also to enhance the traditional advertising media benefit tracking and optimization of the feasibility.
Fun to say. All of these are integrated to use can be said to be the overall network marketing advertising solutions. But really have to do so, in addition to a number of small network marketing companies and individuals outside otherwise is very big planning, why? Because, such overall solution can be big and small. For individuals and small companies, a little performance is a good place to take advantage of a niche market, and it usually doesn't get any bigger (laziness or focus). But the manpower and resources which need to be applied to the big project are very huge, so it is very difficult to make the overall benefit without sufficient resources.
China Southern Airlines chain Company's 107th-place network marketing?? Retailers made 202 million U.S. dollars through 200 stations in 2007, up 85% from 109 million results for 2006 years. At present, the traditional advertising companies in the network marketing of the combination of the use of the taste, because their talents are "traditional advertising origin."
Simple analogy, is a learned boxing, taekwondo, plus some of the joint skills of the people think they are omnipotent comprehensive fighter (MMA). No one knows, the real comprehensive fighting in mind/strategy, are completely different. The technology may be about the same, but because of the different strategies, the results will be quite distinct. The focus is on the overall view of the initial goal setting, the eyeball or the conversion rate?
What kind of marketer would be the most adaptable to online marketing? Highly efficient marketers, who have a mail order origin. What I'm writing today is a little rambling. Will be a read understand, can not understand the reading of the article. For this reason, if you want to know more, or have any questions, you are welcome to leave a message, I will try to answer.
Article A5 starting, from: Nanjing Portal: http://www.njddff.com, such as the need to build station optimization services can add qq:1292540820.