Developer: Summary of AdMob's personal experience

Everyone should be familiar with AdMob and have been testing the AdMob's advertising system workflow in some clients. After some time of use and tracking, I gradually learned a little about it, many rules are clearly written.

1. Income Report cycle

The time period of the income report is related to the user's location. Generally, the time period is from;

2. Relationship between income and clicks, page display times

Revenue and clicks are directly related to the number of display times on the page. In addition, the unit price of the advertisement is closely related. You cannot evaluate or predict your income simply by the number of clicks and the number of impressions. You can use an indicator provided by it to "cost of effective display of thousands of times ", that is, ecpm is used to calculate your income. However, this indicator is changing, which is closely related to the quality of your displayed advertisements.

3. keywords can be set when the client adds an advertisement

You can set the desired keyword in the client code. Before setting the keyword, you can test the Advertisement quality on his website.

4. Payment Rules

AdMob directly uses PayPal or check. Generally, if you are not in the miguo, PayPal is the first choice (check requires a certain amount of service fees). The payment cycle is similar to that of Google Adsense, payment for the previous month, for example, in early, just received the advertising revenue for the first month, and the revenue for the second month will not be paid back until the second month. In this case, the account balance also needs to exceed the minimum payment line specified by the account, which seems to be USD 30.

When the payment starts, AdMob will send a notification email, which takes about one week to complete the payment. At this time, AdMob will generally receive a notification email from PayPal.

5. unit price of Advertisement

According to its advertising system, the unit price for clicking an advertisement is at least $0.03 per time, and it seems that there is no upper limit (not verified ).

6. Miscellaneous

AdMob's advertising system is still relatively complete, but it does not really know much about it. Some of its rules and protocols need to be continuously tested and verified. If you have experience in this area, you can discuss them in depth.