Developing classified information market from the most basic consumption demand

developing classified information market through the most basic consumption demand

The concept of classified information has not been hot in China since the founding of 2004, and it has been six months and a year later. Because the United States has a very famous website, many people imitate it in doing. I did not know this site because I was talking about the needs and experiences of my own life. So we entered the field earlier. And our reputation has a sense of mission, why to do this field, is through the long-term training of the market to really cultivate. So far, the Word-of-mouth network has been focused on this area and is now supported by Alibaba. It should be said that many companies in this industry are exploring, but also face a lot of difficulties.

Some time ago noticed that a peer to talk about classified information is difficult to cultivate, because many people have not developed in this site to publish information and query habits, so these are needed to cultivate. But word of mouth has always been doing such things, and we have plenty of patience. I think it will take at least 3-5 years for the industry to develop more mature.

We now choose two important industries, one is food and entertainment, and the other is a property transaction. We think that these two industries are the most important two industries in the local consumption classification, because we have to eat every day, we have to face the choice of confusion.

We enter a city first to find a house, rent a house, and then on average every year or even six months to move home, so you face a new choice of confusion.

Five years and 10 years later, I have money, I want to buy a new house, so I have to buy a house. We can find that living in the field of life for the majority of life, I may spend my life on eating and the house. As China's economy is more and more developed, but the future is still a developing country, for a long time, catering, entertainment, housing and so on the most basic needs of life or occupy a very important position in the national economy. I think this market will take about 5-10 years to mature.

popularity is an important factor in the development of Internet

There are a number of websites that offer similar services, including the portals of real estate channels, communities, forums, and so on. But for a variety of reasons, many sites do not regard it as a major business, and the portal to the number of columns, they only think that this is a lively place of popularity. But it's hard to become a profit model if you really want to be bigger and stronger. We focus on this field, that is, we have so many people and funds are spent in this area, our goal is to allow customers to enter the Word-of-mouth network can easily find this information. Portal has a lot of choices, I have news, mailboxes, forums and so on, so much more. We are telling users to find a simpler way to make it easier for users to get it.

Another point is that popularity has been an important factor in the development of the Internet for so many years. Word-of-mouth network itself has more than 3 million registered members of the accumulation, in addition, we have Taobao more than 40 million members, the future will be extended to Yahoo, Alibaba customer base, this is also our choice of Alibaba important reason. In the future, we will easily transplant all of Alibaba's e-commerce users to Word-of-mouth.

The future planning of Word-of-mouth

Yesterday, I talked with my colleagues, we said that the future word-of-mouth can become what kind of a website, in the minds of ordinary people what kind of. He said that it was easy to obtain information at the same time, no matter what the message, or the direct access to government services and information. For example, some people mentioned the payment of water and electricity and other similar services, I personally think that this is the area of personal consumption, this is a very large market.

Another point, in terms of industry, it belongs to the tertiary industry, all the clients are tertiary industries. This includes the shops, visits, bars and various laundries that we often talk about on both sides of the street, as well as government service agencies. People in a city life is the most important thing is to get these types of life service information, Word-of-mouth network is such a platform. The future people in the Word-of-mouth online can be very convenient to obtain information about the various types of life.

(President Li, founder of Word-of-mouth Network.) Excerpts from August 3, 2007 media interview content)