Different optimization methods for Taobao new site and old site

There are many differences between the new station and the old station, such as attention, weight, pr, etc. what taoke blog wants to discuss with you today is not the difference between the new station and the old station, the difference between the new site and the old site in terms of search engine optimization. How to send the new site weight of external links is almost

There are many differences between the new station and the old station, such as attention, weight, pr, etc. what taoke blog wants to discuss with you today is not the difference between the new station and the old station, the difference between the new site and the old site in terms of search engine optimization.

How to send external links

The weight of the new station is almost zero, and the old station has a certain credit base. from the perspective of weight, the operation methods of the new station and the old station are different, the old station spends less time and energy on the external chain, and the new station requires more energy.

With good resources and good traffic, you need to adjust the site and the content source. at the beginning of the new station, there was no content and content to be accumulated.

In view of the current Baidu policy, junk external links do more harm than good ones, so we must do useful external links. What are useful external links? there are mainly two ways to review them, one is high-quality external links (high platform weight), and the other is good drainage effect (with promotion effectiveness ). Taoke blog suggests that you only use these links to create value.

How to increase the link access rate

We can all recognize the page weight, but how does this link increase the effect of traffic direction? The taoke blog suggests "more.

For example, the taoke blog posts an article on a certain network and leaves an external link. The original article address is: xxxxx; or, the last sentence is "more tools and methods can be viewed in xxxx". you think that although all the links are left, which link has a better effect? Undoubtedly, it must be the second type.

The new site mainly creates external links, while the old site mainly organizes external links. The new site has just been established and certainly does not have many external links. However, as time goes on, there will be more and more links. generally, the old station (more than half a year) has a large number of external links. If an old station is always working hard, the external links usually exceed 500, I should optimize these external links and remove the junk external links. how should I eliminate them? it is through the Baidu webmaster platform's denial of external links tool. In a word, the old station performs subtraction and the new station performs addition.

Content Layout

How to place the content of the new station? I think the general idea is to determine by time release. in essence, this approach is not completely correct, because the latest is not necessarily the most valuable, we should put the most valuable content in the most valuable position, that is, at the beginning. As for how to increase the value of content in the search engine eye, taoke's blog mentioned many times in the previous article "What is good content in the search engine eye". if you are interested, you can check it out.

Of course, the so-called most valuable content can only be determined by the webmaster for the new station, but for the old station, it must be determined based on the heat map of statistical tools such as cnzz and Baidu Statistics, put the content with the highest click rate at the beginning, which is the difference between the la s of the new site and the old site.