Differentiated interaction design, product design and user experience design

Article Description: Interactive design, product design and user experience design.

Interaction design, product design and user experience design are often confused, but in fact not a concept or even a latitude concept;

Interaction design has always been considered to be very close to interactive design, the term interactive design is more used in flash design, and the definition of interactive design in Wikipedia confirms this idea:

Interactive Design , also known as Interactive design , (English Interaction Design, abbreviated IXD or IaD), is the domain of designing and designing the behavior of artificial systems. Artificial objects, i.e., artificial objects, such as software, mobile devices, artificial environments, services, wearable devices, and the organizational structure of the system. Interaction design is the interface that defines the behavior of the human creation (the "interaction", that is, the way artifacts are reacted in a particular scenario).

And because of Internet product characteristics: including the low cost of migration, low threshold, large user base, mode, Internet product form, etc. appear to be interactive design is particularly important, in some products can even become a "core competitiveness", so at present most Internet companies will have "interactive designer" this post. But the interaction design to achieve a product is actually difficult, this feeling in 08 when the "Telephone billing advertising alliance" is particularly prominent.

Wikipedia's description of the results of the measurement of interactive design is:

Evaluate design quality in terms of usefulness, usability and affective factors (usefulness, usability and emotional).

Of course, for usability assessments, the user experience assessment is another topic that has long been discussed but inconclusive.

In addition, the thousand birds in the design or do the product's point of view is also more recognized:

I have seen the failure of a large part of the product, is the beginning of the "treasure" on the designer, hoping to find a good professional designer (Professional) to do products, but neglected Product Manager (managment) of the personnel. In fact, the product is from 0 to 1 stage, the most important is not professional, more impossible is the details.

As an interactive designer, in fact, to accept at the same time to look at the "weak sense of design", the success of the product itself is not a two factors or links can be achieved, interaction designers should be in this link to ensure the quality of products.

02, 03 Designer of the London Design Museum, 03 British Royal Society of Humanities (RSA), the Royal Industrial designer Award winner, 04, "The most influential cultural figures in the UK", but also by the BBC as "Apple Armani", the British Queen in 06 received the United Kingdom Medal of the British Empire (CBE) , the 07 National Design Award, 08 MDA Personal Achievement Award, 10 Fortune Magazine called "the smartest designer in the world", well, the above honors are Apple's chief designer-Jonathan Aivy.

The Ipod,iphone,ipad,imac,macbook air, which the world marveled at, came from his hand. Yes, he is a designer, a product designer. Product designers are not only responsible for the interaction between the product interface, but also hardware, material, appearance, color and so on. Jobs once said:

"Design is an interesting area. Some people think that design is what the product looks like. But in fact, if you think about it, you will find that design is actually a knowledge of how the product works. The design of the Mac computer does not just include what the computer looks like, but the more important part is designing how the computer works. ”

This job should be done by product designers. In fact, product designers think about the entire product, participate in the entire life cycle of the product: including early conceptual design (strategy and play), product positioning (marketing), product design (including interaction), product incubation (development and testing), product growth (operations and updates), product decay. In the domestic internet companies, more often, product designers are "product manager" to the identity of the. The definition of product design and product designer in Wikipedia is:

Product Design are concerned with the efficient and effective generation and development of ideas through a proces s that leads to new products. ^[1]

Product designers conceptualize and evaluate ideas, making them, tangible products in a more through systematic.

Product designers also not only care about the birth of creativity, but also pay attention to the creative and efficient implementation of the system, determine the implementation plan, this responsibility is similar to Product Manager product development phase of follow-up. So the product designer or Product manager is more important to the success or failure of the product.

Foreign companies often have a position called "Marketing Manager", what do they usually do? Competitive product analysis, collect customer complaints, formulate marketing plans, develop sales processes, loss of customer interviews, they are most concerned about the user's "Word-of-mouth." They need to ensure that users from contact with the product advertising start, to purchase, unboxing, use, to customer service and even complaints of all aspects of quality. I agree with Tencent CDC's uncle:

The user experience is guaranteed by every point of contact with the user

In foreign countries, sometimes marketing managers do, and some are user experience designers to do, Wikipedia definition is:

Experience Design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the Quali Ty of the user experience and culturally relevant solutions, with less emphasis placed on increasing and improving functio Nality of the design

Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the Arrang Ement of touchpoints so they produce the desired outcome.

Note that the keyword "with less emphasis placed on increasing and improving the" is the "design", which is where marketing managers occasionally flatter themselves: no need to add or modify features Achieving better results, for good or ill, is just the biggest feature of experience designers, who usually achieve their goals by improving processes, services, or environments.

Of course, the most ideal is the company all have this awareness, reference Amazon.

Finally, the most needed talent in Internet products is probably one of the above three.