Digging into the treasures of Android, Emui will let the mobile phone into the "mass customization" era?

If the development of the mobile terminal as a drama, then the Android and iOS two operating system ecosystem between the competition must be the most wonderful 10 percent.

In terms of market share, Android phones in 2017 accounted for 85.9% of the world's mobile phones, including Google Pixel, Huawei and the hardware and Apple level, or even beyond the Apple brand. Between the two sides, the biggest controversy falls on the operating system. Many people think that the more the Android operating system with the card, without the usual fluency of iOS.

There are a number of reasons for this, such as an iOS system that only needs a few hardware, a UNIX system that originates from professional hardware, and an Android system that is as open and free as possible to fit a wide variety of hardware, originating from free, free Linux. The way they manage memory is different: Android is free and open, which can cause some apps to abuse background resources, causing the phone to stutter. In addition, iOS and Android have different operational response sequences: iOS is the first to respond at the UI level, Android is the first software-level response, visual intuitive feeling will feel iOS faster ...

As a handset maker, it is natural for us to never allow Android to become its own short board, especially Huawei, which is competing with Apple for the world's flagship market, is increasingly working with Google to create customized emui to compensate for the shortcomings of Android phone operating systems. Even turn it into a strength of its own.

Face Remodeling: EMUI 8.1 hardware and software customized three-tier experience

Starting in 2016, Mate 9, Emui 5.0, Huawei is focusing on the solution to the system, the problem: with Google, the bottom of the Android system to restructure, combined with the computing power of Kirin 960, the use of intelligent perception to achieve fine resource scheduling and learning user habits, Breakthrough Android's original "Fair resource scheduling".

The success of EMUI 5.0 has boosted Huawei's ability to control both software and hardware, and has helped Huawei find a new solution--since Apple can improve its operational experience through software-to-hardware alignment, Android phones can naturally improve the user experience by customizing hardware and software.

This is reflected in Huawei's recently launched Emui 8.1.

Huawei's absolute advantage in hardware is that it grasps the NPU technology and can output powerful machine learning capabilities from Kirin 970. The ability to implant this capability into the Emui brings three layers of unique experience to the Emui 8.1, reshaping the new facets between people and mobile phones.

The first layer of experience is to realize the intelligent dispatch of hardware resources through the learning of user behavior.

This layer in the Emui 5.0 has been tried, to Emui 8.1, Kirin 970 more powerful machine learning ability allows the cell phone to learn more detailed user behavior, the use of different apps for the background memory and other hardware resources smart scheduling, Prevent the so-called fair dispatching of a large number of apps to misuse of resources caused by the mobile phone lag.

The second level experience is the multi-dimensional improvement of mobile phone function through the intelligent service.

Just to solve the problem, the Kirin 970来 is a bit overqualified, and a set of Android OS research and development goals should not be just "by solving the distance between Kaka and iOS." Since it is clear that the combination of hardware and software can enhance the user experience, naturally should work from this dimension, in order to maximize the strength of hardware mining.

In Emui 8.1, this experience is reflected in the wisdom of service capabilities: the eye knowledge of the function of the Kylin 970 image processing capability into image recognition capabilities, to help users to find products with the camera, eliminating the trouble of keyword search; Smart travel assistants are able to proactively provide voice guides to users through their sense of location, Scenic photos of flowers and other functions, remove the user to find the corresponding app trouble.

This kind of intelligence service lets Emui 8.1 not stop at the surface change of the native Android, but actually touches the way that the user uses the handset, simplifies the original numerous operation link. This is not what iOS is currently able to do.

The third layer of experience is the future ecology brought about by the openness of hiai capabilities.

We have been extending the importance of the open ecology of the mobile AI proposition countless times: the introduction of more application partners, so that the ecological prosperity to allow more users to intuitively feel the AI for mobile phone application changes, thereby consolidating the hardware advantages of mobile AI chip manufacturers.

Huawei is currently working on three tiers to open NPU's end-side computing capabilities to application partners.

First, Hiai service layer capabilities, covering express, travel and other life scenarios, so that the application services more active, timely appear in the eyes of users. For example, when the courier information changes, in a timely manner in the notification bar, eliminating the user often open the app trouble. Then is the speech recognition, the image recognition these Hiai engine application ability open, in the modular Way provides to the developer, again by the developer to assemble these modules to the app, provides the e-commerce platform to provide the fast photographic function and the Office software to provide the accurate picture conversion text function and so on. Finally there is the Hiai Foundation, the ability to completely open the chip, to facilitate those who already have a neural network model of the app to optimize and migrate, such as the famous painting Wind imitation app Prisma through the Hiai Foundation for deep customization, greatly improved processing speed.

Mass customization: When Emui starts digging for Android treasures

If we combine this three-story experience, we'll find an interesting phenomenon: starting with Emui 8.1, the Android OS has turned from chasing iOS to catching up with iOS.

In the past, Android's lag left us with many of the drawbacks of iOS. Most typically, there is an overly rigid audit that leads to slow development, Tombstone memory management (releasing memory immediately after closing the app), which often causes multiple apps to load content repeatedly while simultaneously operating. And, of course, iOS has a very low degree of freedom ...

The advantages of Android's openness and freedom are almost just on the short board of iOS. Android platform has an app called xposed, which even allows users to turn on God mode to adjust the app interface.

This is completely unthinkable in iOS. Of course we do not encourage users to root themselves and modify app,xposed with xposed only to show the greatest advantage of Android-the power to give users the freedom to choose.

Android's freedom and openness are likely to give each more personalised and personal experience than iOS, which is the most valuable treasure of Android, only to be obscured by the slowness and lag that has previously been run. In fact, for ordinary users, all you need is a good mobile phone, such as the brush machine, root behavior for most people is not worth much.

On Emui, Huawei took another solution-from user choice to user behavior choice. It is this change in choice that really opens up countless bits of the Android world.

Users themselves may not know which programs they often use, and the order in which they are used, but machine learning can keep the phone on the rules and schedule resources for users in advance. It can be said that the user is unknowingly "select" the way the resources are allocated.

Users themselves do not know which apps are often applied under which scenarios, but Emui's scene intelligence can push the right service card through the perception of the scene for the user.

In this way, emui the natural advantages of Android and NPU, first let Ai to understand the user, and then let the AI help users make choices. This unconscious choice is perfect to bypass the Android free, open advantage before the operating threshold, so that the customization in the invisibly molding. Users will only unknowingly find that mobile phones are becoming more and more useful, but they will immediately feel the difference if they switch to another brand of mobile phone (even if it is just for someone else to use it). Using Android's natural advantages, Emui created a "mass-customized" solution: figuring out the behavior habits of each user, such as mind-reading, to anticipate their needs and provide more proactive, more tailored services.

This is almost a barrier that iOS can never go beyond. The limitations of iOS on multi-tasking background, the restrictions on application API calls, and so on, almost completely hinder the long-term learning and understanding of user behavior by the app, and the backwardness of the mobile AI application development ecosystem, which makes it difficult for iOS to provide users with a customized experience.

Ultimately, the result is that the iOS system gives the majority the same 80-point experience, but the Emui system gives everyone a different 90-point experience.

Conclusion

If you shorten the timeline of mobile phone development with a zooms perspective, we will find that 2018 is a very important point in time. EMUI 8.1 with NPU makes a brand-new relationship between mobile phones and people.

In the past, mobile phone-to-human interaction is point-like, people put forward the demand, after the operation of interaction by the mobile phone to give feedback. But in the intelligent ability of mobile AI, the interaction between mobile phone and people began to become linear, people put forward demand, mobile phone can not only give feedback, but also can trace the meaning behind the demand, and thus the depth of the line extension service. It is believed that soon after, countless lines of interaction will connect with each other, forming a large net, wrapping up every need that a user may have, and making a mobile phone from a rigid machine into a mind-reader assistant.

Such an image is not a "divination future", and we believe that when AI realizes the meticulous perception of everyone, everything in our world will be "customized". In the future perhaps any one or product, different users can experience different services.

Digging into the treasures of Android, Emui will let the mobile phone into the "mass customization" era?