Ding Chunmei: Profit model do not rely solely on advertising

Time: June 25, 2007 4 o'clock in the afternoon

Guest: MYIEE Executive President Ding Chunmei

Exciting points:

At present, the website Alliance is not optimistic because the whole industry lacks the norm, the best way is to establish a union self-discipline organization, can the data transparency, profit margin of certain norms, so that the industry more healthy development.

E-commerce, sales share will certainly become the main direction of the development of the website Alliance, but will not become the only future of the alliance, just as TV shopping can not completely replace the TV ads. Alliance Advertising is not only to promote sales, but also bear more and more brand building and conduction concept, so within a short period of time, Alliance advertising is still the dominant industry.

For the webmaster, the effective integration of resources can let the webmaster see their advantages, and effective use, for their own web site to find the direction and characteristics of development. All-Inclusive is not necessarily good, suitable for their ability to play their own skills and expertise, is the best.

In doing a website, want to think good own profit model, how to serve the public on the basis of better survival and development. Otherwise, it is mirrors, a dangerous thing.

Some advice to entrepreneurs: Make sure you do a good job of the site, do not imitate, and then according to their actual ability to develop a more reasonable website operation and development program; As for the profit model can be planned and adjusted in accordance with their own direction, but it is best not to rely solely on advertising, find some other profit model.

Guest Introduction:

Ding Chunmei, Hebei, graduated from the Department of Chemistry, Hebei University, 1997, and obtained a bachelor's degree in chemistry.

Professional experience:

Has a wealth of Internet industry work to promote experience, familiar with the way the Internet operates, the Chinese Internet environment. 2001-2003 inaugural Sina as the government marketing manager, responsible for the government project market development and government relations. Host the construction of Sina Qingdao, Jilin, Handan, Langfang and other local channels. 2004-2005 inaugural Baidu Network as Business development manager, responsible for large internet companies, software and telecommunications relationship maintenance. On behalf of the company and China Telecom, Netcom, Sina, Sadie, Jinshan, rising and other companies to carry out strategic cooperation negotiations. 2006, founded Beijing New International Online.

Interview Notes:

10 years, so many people, many sites have disappeared in front of us, but, there will be more people stand out. Only to find the right direction to plan, and stick to it, will be like our spring sister, clear clouds see month Ming.