Discovering the potential of festival words Search: Analysis of the key words in qingming tourism

In the process of keyword mining and control, there are a number of words is very critical, such words are seasonal sudden bursts of words, mastering these words can help us during this outbreak to get more traffic, to obtain more transformation. Each industry basically has its own light season, the peak season when some words will skyrocket, such as the tourism industry, in each festival during the festival + tourism words will suddenly increase, then how to optimize this kind of words? How can the real from these words to get more traffic, below I according to "Qingming Tourism" This word with everyone to do a simple analysis, because contact this industry is relatively shallow, so there are deficiencies please understand.

For "Qingming Festival tourism" such a specific holiday travel words, must be in some large sites as a project to operate things, in advance to prepare more things, such as keyword analysis, customer positioning, special production, customer service transformation and many other aspects to consider. The following specific for the Qingming Festival tourism related keyword search potential to do a simple analysis.

Keyword analysis of a lot of tools, here I only use Baidu Index as a reference for Baidu, of course, there are some other search engine traffic here for the moment do not consider. Only from the "qingming tourism" and "Qingming Festival tourism" These two core words in the last one months of search volume, we can find that its search volume is quite large, the average search index for two words was 600 and 800, and the one-month search index was about 18000 and 24000.

And look at the number of searches for these two words in the first quarter, there are quite a good search, the following we look at Baidu Index to our screenshot, one of the need to pay attention to see the waveform peak time and rise time, waveform peak in the end of March and the beginning of April these one weeks, If you can in this one weeks in the first page of the top three, or even a, then for the flow of the acquisition is a great help, as the wave formation of the rising trend when we found probably in February, that is, the period of the year, so for this keyword Flow acquisition project, We may need to be prepared at this stage, and it is worth mentioning that the total number of search indices in the previous one months of two keywords is about 42000, and that the total search index for this quarter is about 54000. So the sooner the rankings go up, the sooner you can get more customers from the remaining 10,000 + searches:

These are, of course, the main words, some of the words are also quite potential to dig, here Baidu Index to do the relevant search words we recommend actually quite good, including the Regional keyword expansion accounted for nearly half of the keywords, and here can help us in the future to expand the festival to find a certain direction, The main categories of expansion words are:

A, regional + festivals + tourism, or three kinds of random combination. such as Region + qingming (festival) Tourism or Qingming (festival) + area + tourism.

B, Festivals + tourism + user-used words, or three kinds of random combination. such as Qingming (festival) Travel + recommended or Qingming (festival) tourism + Good places, Qingming (festival) suitable for travel and so on.

If the initial calculation of these words search volume, about one months also have tens of thousands of of the search volume, where interested friends can simply do a calculation.

Of course, you can also further subdivide the potential of this word, for example, our keyword regional, the proportion of the population to search, etc., such as looking at Baidu Index to our regional ratio hint can be seen North Canton these metropolitan search volume is still very large, and the previous keywords mentioned in Chengdu, Chongqing and other cities, the potential is also infinite, We can see that the area distribution map of the relatively high degree of concern in the region has Beijing, Tianjin, Shanghai, Hebei, Shandong, Jiangsu, Zhejiang, Guangdong and other places, other places for qingming tourism attention will be much lower:

Understanding of our customer population, can be targeted to do some travel recommendations, I believe this is every site will take the initiative to improve user experience for users of a way, for example, we can again qingming tourism this word to see most of the word is 20-40 years old, it and education industry majority, there is a certain amount of travel longing, This kind of person pursues the quality of life, so we can do some positioning and keyword deployment according to these. For example, the hornet's Nest for Qingming tourism made a number of recommendations, which look for Flower chapter I feel very good to do, recommended two areas are more places to travel fire.

Qingming tourism related to the long tail word I believe there are many, because it involves the tourism industry is not in-depth, so there are some more in-depth questions you can discuss with each other, but also let me learn, thank you

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