Discussion on the influence factors of host space to SEO

Host space is the basic platform for the operation of the Web site, it determines the speed of the Web page open, the stability of the site operation. To select the appropriate search engine optimization of the host space, we first need from the user experience point of view, faster, more stable host space will give users a better experience; Secondly, from the perspective of Search engine optimization, the major search engines also began to consider the host space access speed problem, Google has made it clear that the project has been factored into the rankings.

Then, host space on the impact of SEO factors and what, below we analyze:

1, high-speed

Now the search engine, has been involved in many user experience parameters into the ranking algorithm, Google, for example, has made it clear that it has "web speed" as a factor in the keyword ranking algorithm, and that the site Administrator tool also provides a "site performance" test tool, as shown in the following illustration, Google believes that the faster the opening of the site, the better the user experience, given the ranking will be more happy; on the contrary, the two keywords ranking factor equivalent of the site, the slower the opening speed, the lower the ranking. Therefore, the primary criterion for choosing host space is to be high-speed.

　　

2, stable

Search engine Spiders Visit the site, if the host crashed, unable to open the Web page, spiders will not immediately in the Search Engine index library to delete this page, and will be over a period of time to crawl this page. Because the spider will not detect the host space can not be accessed immediately after the deletion of the Web page, so generally do not worry about the stability of the host space to the SEO caused a devastating blow. For example, host space occasionally appear 3, 5 minutes of restart, crash, unable to respond to, and so on, SEO is harmless-but if the host space is very easy to go wrong, then the impact is very large.

If the search engine optimizer to buy the host space is extremely unstable, the crash occurs frequently, the result will only make visitors feel that your site is not a noteworthy site, so you can not through visitors to get high traffic at the same time also get good keywords ranked.

3, the configuration is correct

Host setup errors generally occur in the maintenance of a thin stand-alone server, some inexperienced small virtual host vendors. For search engine spiders, although it tries to simulate the behavior of ordinary users to visit the site, but it is not really netizens, so many times the site for users can be normal access, but because the server set the wrong, search engine spiders are not accessible.

Some search engine optimizer with no independent host maintenance experience will often be based on the network. Do not know the so-called some articles, the server for strange settings, such as redefining the server return code, the ordinary netizen can normally open the page return information to 404. Such a setup error does not matter to the user, for search engine optimization is disaster.

Sometimes, the host set error is very small, difficult to find, so in order to avoid this situation, independent host should try to choose experienced defenders, virtual host buyers should buy a better brand reputation space.

4. Geographical location

Host space is a geographical attribute, many international search engines take into account the user experience, will be based on the search of different regions to return different information, this time the geographical attributes of host space will have an impact on the SEO. At home, Baidu will be based on different geographical visitors, return to the site and the relative information.

For example, search in Baidu "website construction", search results will search china all do website construction information; in Baidu search "Nanjing website Construction", search results will only show Nanjing do site construction of all the information, relative should also "Nanjing website construction" ranking ahead. As shown in the following illustration:

　　

5, the same IP address

For search engines, the same IP address on the site, there will be a certain relationship between each other, this relationship is often negative, such as joint punishment. For example, this June 22 and June 28 Baidu Big K Station incident, we have a few sites with the same IP address, the results were jointly punished by Baidu.

For the search engine optimizer, if it is their own independent host, the basic can not consider the impact of IP Web sites. Because the entire server is their own, even if the site is punished can quickly find, and then modify, delete and other operations.

The most troubling scenario is the Web site where search engine optimizer has purchased a virtual host that has been or is emerging as a malicious cheat by search engines and is being penalized with an IP site. If the unfortunate choice of such a virtual host, search engine optimizer because the server's control is not enough, can only hope the heart sigh.

In order to avoid the occurrence of the same IP, it is recommended that all search engine optimizer before selecting a virtual host, using webmaster Tools "with the IP Web site Query tool" on the entire IP address of the site to check to avoid being "accidental", as shown in the following figure:

　　

Summary, host space in the selection we have to consider the user experience and search engine optimization, but the host space on the impact of the SEO problem remains to be explored. The above part of the content from the "actual combat SEO" summed up, there is a wrong place to need everyone to shoot bricks. This article comes from the Grand Vision Interconnection, Nanjing website optimization, www.hongtunet.cn starts, if everybody has the question may add I qq:827445759 to discuss.