Discussion on font design: Advertising Banner font design skills

Font design is the demand of human business activities, it constantly changes with the progress of the Times and science and technology. is widely used in all aspects of Internet life. Modern font design in the application of computer technology has been deep into the day-to-day work, every corner of life.

With the increasing demand of various kinds of web design work, more and more kinds of advertisement banner design have more and more requirements for fonts. To design a better work, from the computer out of any one of the standard fonts are not suitable, because it will create a tedious, design "crash" accident, identify the drawbacks of not strong.

Font design requires designers according to different needs, different design atmosphere, life common sense, to capture the accuracy, relevance, uniqueness, development of different personality fonts to convey the meaning of the requirements and commodity characteristics, this is the graphic design of the key to font design. It can be said that the training of the font design itself is to enhance the designer's observation ability, thinking ability, artistic creativity.

In the daily design work, "image" is understood as "the appearance of the outward type of the typeface and the image of the understanding of the word in People's life", which is obviously a good way for us to design and create.

"The outward type of the font" is more used to express the designer's ideas and to render the larger environment, and the imagery we are talking about is more of a kind of spontaneous, hand-made feeling. In the process of Chinese character development, its form has always been entangled with its meaning and cannot get rid of it. This is also one of the most important reasons that Chinese characters have not been translated into phonetic.

Because its font has the basis of image, it is easy to form the character of the image when people write it, and the characters of Chinese character endow it with "Imago"---------------------------------- In the form of Chinese characters, there is a characteristic that is likely to evoke strong images for any observer. It is not only seen, but is clearly and strongly perceived, and it joins the creator's own spiritual feelings. This characteristic of Chinese characters is fully embodied in Chinese character graphics. The image design of Chinese character graphics can also be called image change font graphics. "Its characteristics are to grasp the specific character of the image, the connotation of the text through the visual expression of the vivid form of their own interest." "The image of the Chinese characters to the text by the strong idea of literal, through the rich association ingenuity to show the romantic color of the text to recreate." The changed imagery is detached from the specific "shape", but extracts the "meaning" of the image, so as to obtain the expressive expression of the media function meaning. Because of the variety of the meaning of Chinese characters and the variability of the creator's soul image, the method of image design presents a variety of features.

According to the different meanings used in the design, and the difference of borrowed symbols, the image design methods of Chinese characters are classified, and some classification methods of the modern Chinese character image design are also borrowed. Meaning image design refers to the character of borrowing characters in the art design of Chinese characters, and expresses the attributes of the things to be conveyed. This is the most simple image design, it as long as the intuitive expression of the meaning of Chinese characters can be. Of course, different people show the same Chinese character and different.

Remember 2 points on the font variant:

First, the deformation of the stroke at the end of the pen and the shape of the variant will not be abrupt;

The second is the overall design, to the copy as a whole to design and elegant, this is the early variant needs attention.
Creativity depends on the constant accumulation of life and thinking, the above is my daily work of a summary, in short, the application of the effect of font has been more and more attention, whether it is the choice of fonts or the use of fonts constitute a measure of a designer's standards. We can say that a good designer can not only be good for the need to choose the font, but also the font can be well designed to arrange and control. The appeal of the font design is huge, the world does not look good text or not good-looking text only care about how the designer to the text to create attractive fonts. New century designers to use a new concept to express the age of the font, design and combination to bring other people fresh feeling. Most of the design is for the promotion of merchandise services, so designers want to customers, the most important thing is the design of this font can increase the attractiveness of the product. Therefore, designers of the use of font more in-depth understanding and research to design more exciting works.