Discussion on website operation (i): the way to profit of local portal website

Website operation
Guide: In the portal site, the industry's web site gradually grow mature, the local portal also began to lively, local portals in the end how to profit? Website Operation Discussion Club This period invites the Shenzhen Harbor New Wenji (Aniu) and everybody discusses together, this article summary partial viewpoint.
A Brief introduction: New Wenji, working in Shenzhen Information Port (www.szinfo.com), friends call him Aniu, Old Ox or Niu brother. Computer trained, more than six years to enter the society. Over the past six years, has been in the Internet industry practitioners, as a real person's role, to and know and do not know the pioneers to promote the development of the domestic Internet industry, and made some excellent application cases. To E-commerce, network marketing, website operation, profit model, SEO, personal website and other fields have some research.

The internet is bound to "land", so the products and services designed by the website must go deep into the people of the community, woven into an infinite chain of network, will their tentacles extend to the city and every corner of the country, the formation of scale effect, this is the advantage of local portal site, to form the core competitiveness, local portal site will be in "Landing" on the work, of course, this thing is not to be done overnight, really want to put a local portal to operate a good long-term to do, 3 years, 5 years, 10, as a lifetime career.
A local portal business scope can involve home economics, real estate agents, marriage dating, distribution, training institutions, beauty, information, etc., these are local convenience services, is the best to take root germination. These are done, at least through three aspects to collect money.
One: Information release fee
To make this money, the premise is that your website traffic is very high, the region is well-known, by virtue of such a "flea market" free to send information on the column, free and charge issued such provisions, of course, you have to ensure that people pay for the results obtained. Shenzhen Port's Flea market is doing well.

Second: Advertising fees
The website advertisement Place rents, this is much simpler. The point is, initially do not rush to earn advertising fees, in order to attract people to advertise, the price of advertising to do very much. You do this, you can only make your reputation bad, the market rotten, you have to give yourself confidence, your own advertising value of this money.

Third: Outside the website business
Some Web sites are online shopping, to send people to send stationery, some rely on to do the site, to build a xx port, China XX Business Center, went outside to find the company orders, and then said to do the site to send China xx business login, free in China xx business advertising.

With these ways of making money, is it possible to make money? Want to rely on the website to profit, not only understand the technology, engage in network, you have to understand the market.
Local portal you want to make money, first look at the surrounding environment, your city, the traditional media on the classification of advertising, there is no money, if not, then you have to make money, but also to raise a large period of time, premature. If the traditional media in your region are doing well and the advertising business is good, then your site has a big environment for collecting money.
At first there is no need to spend too much money to form a marketing team, you just put your website advertising agency out, let others help you collect money. The best proxy object is to the traditional media advertising salesman. Because they know better than you what customers are willing to spend on advertising. These newspaper and magazine salesman percentage is not high, you just give him 30%-50% they are willing to work for you, anyway, more than a deal to collect a sum of money.
Perhaps two or three years later, when your city is talking about internet advertising in the newspaper business, the local portals will be as prosperous as Sina now, do you have good ideas? Welcome to the Exchange.