Discussion on how to solve the problem of high jump rate in SEO optimization

A site's high bounce rate, which is often the irony of SEO workers, although you can make a high ranking of the site, but you do not put your site to retain the user, to a look at the go, such a site is naturally no way to get a lot of development, and can only do to do flow-type advertising alliance to make some money, Want to make a lot of money is impossible, so for SEO workers, to solve the problem of high jump rate of the site is also very important!

　　So what is the site's bounce rate?

In fact, we use the Google Analytics tool can find a site's bounce rate is how much, in general, the jump rate refers to a page to browse the user to take up a group of pages or a page of the percentage of visits, jump out of the high rate, indicating that users do not like your site, on the contrary is your site by the user's welcome!

Since the bounce rate can reflect the user's recognition of the site, it can be seen that the jump rate will be counted in the search engine algorithm, then the search engine is how to view the site jump rate?

Still using Google's analysis tools to illustrate, it is impossible to install Google's statistical tools on every site, so search engines have no way to get the precise bounce rate per site, so that this data will only be a reference to the search engine, because there is no popularity of the bounce rate is not able to be used for the popular algorithm!

But there is also a way for search engines to approximate the jump-rate data, for example, someone in Baidu search website building this keyword, but the site in the home page is not the user needs, open the site will soon be closed, and then from the search engine search another keyword, or select another station, If these operations are in search engine results inside operation, naturally these actions will be the search engine records, for the first closed site a lot of times, that the site's jump rate is very high! Time is long, this keyword row in the homepage of the site Natural ranking will drop!

　　So how to reduce the page bounce rate?

Reduce the page bounce rate must do two aspects, one content to meet the needs of users, but also to the user to help, which requires a lot of content to the original, the site to pay more attention to the user experience and so on! On the other hand is to do a good job site design, to ensure that the site's various functions simple and easy to use, Everyone come to your site can be easy to operate! This can also be a great way to retain users!

Through the analysis above, we know that for a website, the final optimization is not the search engine, but the user, search engine algorithm is very complex, if you can take these algorithms to thoroughly and can be cracked, then you are not a simple SEO personnel, you are already a national treasure class character, so still that sentence, Search engine is dead, and the user is alive, as long as the user optimistic about you, the natural search engine will watch you! This article by the network Telephone free Dozen original A5 first, the website: http://www.freevoipnet.com reprint Please specify from "The network telephone calls free dozen", thanks!