Discussion on optimization of title, KEYWORDS and description of website articles

　One, the article keyword set:

Keyword settings are very important, on the one hand this is the daily work of the article added, on the other hand, also for the title rewrite provides the material and basis. The general principle is that you should familiarize yourself with the articles and refine the keywords from the articles.

Any article, after understanding the article, should be the first time to think, users may search what keyword to read this article, this article can solve the user requirements, if not, what should be changed, such as the addition of which article links will help solve this problem. This is the only way to please users, but also to please the best way to search engines.

If the "Motuo hiking" This trip, I do perfect, include all the details, others will not go to other sites to find the same information. For a problem-solving article, it should be done so, to be competitive. For the travel guide article, from the content of the article, the meaning of the article to extract the key words, is what, what is.

　Second, the article title determines:

We should have some understanding of the importance of the article title, a few simple words, lack can bring more different results, we usually watch the news or some network marketing related articles, the first is to see its title, title attractive, with the temptation, even if very busy or not in the mood, But look at an attractive title but the feeling has to be clicked, go in and see what's going on. A content page title that reflects the general content of this article, and will directly affect the user's clicks and ranking in search engines, especially long tail keywords

Content page title should be fully combined with the content of the article, highlighting the core key, and should have a certain density. The key words for the Tibet Tourist Network are set out in the following format:

Content page title-Content keywords-column title-site keywords-site name

Article writing, just fill in the key words: Content page title-content keywords, followed by the program set to automatically extract the article keyword, lofty keywords and titles

The specific title determines the following principles:

1. Clear Theme

The title is a high generalization of the content of the article, can make people see the title can understand the specific content of the article is what, therefore, the title must be combined with the theme of the article and should be clear, but not with the content of no association, otherwise the reader read half-day also do not know the content of the subject, then there is no mood to see the text. Remember, you only have 30 seconds to keep your readers, regardless of the title or the beginning of the article.

2. Brief and concise

From our memory law, the article title to 7-15 words between the appropriate, although there is no hard rule, but we still have to adhere to the principle of simple and crisp. Too long to remember, and lead to Web page title plus suffix of the site keyword can not see

3. Compelling

The content of the title is actually related to the psychological needs of consumers, to induce their concern, curiosity, joy and other emotions, can fully play the propaganda effect. Therefore, the title in the font, style and location, and so on, should be considered visual and artistic, to be able to arouse people's attention. At the same time, to the different publicity objects, the title of the drafting should also be targeted, not to digress. In this way, can give full play to the persuasive text

4. Original personality

Title to have personality, and unique, only irritating and attractive, therefore, the advertising title should be creative. To know the title is not afraid of shocking, is afraid to think of the creative title!

5. Away from the title party

The content of the title of the article should be concrete but not vague or too abstract, or in order to pursue the eye and pretend bizarre, that is the title party's Act, the customer experience is very bad. Even if attracted a large number of eyeballs that is not the target audience, is invalid traffic, the title party is the most hated behavior of netizens. Want to do a good job, or try not to draw others to watch and engage in some of the theme unrelated to the attractive to see the title.

6, in line with network habits

The network has its own unique cultural characteristics, such as: entertainment, open communication, grassroots, free interaction and so on. Network marketing articles, especially network planning and promotion of soft text is the need to reflect the network culture and the psychological characteristics of netizens.

7, the full use of SEO

In the search for Wang's network era, search engine marketing (SEM) become the mainstream way, and SEO as a free SEM means is important (SEM mainly contains SEO and auction ads). Most of the time the soft text is mainly for SEO services, so write the title when you need to consider SEO requirements for the title. First is the number of words not more than 20 words, followed by the title to contain to optimize the site keywords (main keywords or long tail keywords), only such articles may be searched. Of course, advanced skills need to consider the search engine Chinese word segmentation technology.

　Iii. Summary/Description of the article

Article summary is the essence of the entire article summary of a brief statement, the information release function of the article is also a site search page, as a general search engine will be the article open Chapter 200 words as a key field, so the summary part of the article is also the focus of the article SEO optimization.

Article Summary optimization tips:

1 Article summary of the first 200 words as far as possible to optimize the article keyword.

2 Avoid long speeches and aimless summary.

The source of the article is: Tibet Tourism Network http://www.nihaotibet.com Reproduced please specify the address, thank you!