Discussion on the experience of two-year SEM launch

　　

The first one is the 2011 Baidu bid Total

　　

The second picture is an average of 3-4 days or so of a transfer record, a tight screenshot is part of the reference.

I share the following two years to do Baidu bidding experience.

In the 2009, my college life, with the passage of time to the last semester, around the students have to find work, cast resumes, choose direction, because our professional is e-commerce, to tell the truth E-commerce in the northeast is not popular, many seaports of cities and southern developed cities pay more attention to this professional. At the same time, I quote a word that Bill Gates said; 21st century, either e-commerce, or no business. "It was a prophecy more than 10 years ago and it is now becoming a reality," he said. At the same time, domestic e-commerce big Hengmayun also said a word, how many e-commerce work as a motto, 5 years, do not do e-commerce, you will regret!—— MA

Through the two words above, I believe that many of the friends walking on the electric road will use them as their own engines, if there is no momentum will often think of some of the world's well-known people said. However, they have succeeded!

1th: Analyze your target customers, such as I currently do the testing machine industry, after the data survey more than 85% of the crowd, every day is 9 o'clock in the morning to the afternoon 4.30 between the internet to find equipment, digging data, purchasing parts and so on. You have to ask me why I can judge the orientation of the crowd so accurately, so I can tell you, usually look at the data Report Guide of all walks of life in China or buy some books of people's habit type in certain industry, then find out their main working time, the habit of time, we can focus on the comprehensive promotion, Strive for the first time to seize the target customers.

2nd: Point to Point promotion method, this point to the point of the promotion is that you have done a period of time to promote, and the hands have been a very comprehensive industry data, then you can through the real self data to analyze which product transformation is the best, which product is not suitable for bidding way to do. For example, in my industry, the Melt index apparatus in the tester's test equipment, The cost of this equipment factory price should be around 1.5W, in accordance with the price per click at the prices of 8 yuan to calculate, if you click on nearly 100 times a month, and sign a contract in one or more than one, then congratulate you now you have done a bit of the point, now you need to do is how to use the minimum promotional fee to create the largest contract transformation, in fact, this also is to define a reasonable balance between cost and profit in order to achieve maximum profit! There is a product you do a promotion, did a period of time, there are also clicks have asked, that is, there is no transformation, the moment you need to seriously analyze, is not their own products can not meet user needs. Need to immediately offline, a detailed market research, to confirm that their products have needs to be rolled back.

3rd: Bidding Keywords landing page, I think a lot of bidding friends, are very distressed in the end is how to set the keyword jump page, a lot of people set the homepage, so long as the customer by clicking the keyword after the first time to see the company's main situation. In fact, you think this is wrong, the user clicks the keyword more than 95% of the ideas are directly to find the corresponding products, rather than so-and-so units, if you are looking for units, he will directly search the name of the unit, so here I suggest that you directly set the keyword corresponding product single page, So customers can see your product for the first time, only after the purchase of your products have been purchased, will click on the company profile to view the company's qualifications and size, etc., I strongly recommend that you must set up a product single page, if there is no product one-page friends suggest setting company profile, must not directly set up the company's homepage, It's a mistake to ask a client to look for a product again. Only from the user's point of view, will allow the way to maximize the auction promotion! Share to this end, I hope I summed up the experience, can help the novice you! If you reprint, please leave my blog address www.zhaozijian.com Weibo http://t.qq.com/ ccw899 everyone should pay attention to me Oh! (If you do not leave the address, please edit the editor to help me remove, thank you)