Discussion on the influence of keyword selection strategy on website optimization

As webmaster of the website, we all know that keyword optimization occupies this very important position in the network optimization, in a sense, the formulation of the RIGHT keyword strategy can not only effectively avoid direct competition with strong competitors, but also to the site to bring a very objective and valuable traffic, But in today's competitive web site to optimize the battlefield, how to effectively develop keyword optimization strategy is each seoer very concerned about the topic, here today, the author and colleagues to share a keyword on my selection strategy, I hope it can help you.

The development of keyword strategy, the author believes that can be divided into the following four stages: The search for keywords, users of keyword search habits, keyword evaluation, keyword selection skills, only through the strict implementation of this step and monitoring, In order to compete in such a fierce network battlefield occupy belong to our network promotion personnel of their own place, but also for better promotion in the future to lay a solid foundation, then first look at the selection of keywords on this part.

One, the search for the key words

In general, whether in the Web page optimization, or in the overall keyword to the site optimization, we have to do is to do the appropriate keyword search, so as to achieve a multiplier effect. Here I would like to provide you with a number of ways to find keywords: the site or the theme of the page as a keyword in the search engine search, at the bottom of the page to show the theme-centric related keywords is suitable for our website optimization keyword.

　Second, the user to keyword search habits analysis

This is actually the most important step in the overall keyword selection strategy, because our final optimization results are the hope that our consumers can use, if the keyword and the user's search habits are too big, so that not only waste time, the site for the long-term optimization is not a benefit, So to the user's search habits as a keyword is the best choice of an important consideration conditions, of course, how to judge, I believe you webmaster should be clearer than I do.

　Iii. Evaluation of Keywords

Does a keyword have the feasibility of being optimized, need to first comprehensive evaluation of keywords, including keyword search volume, business value and competition, and then select a high search volume, high relevance, low competition keyword, of course, is what we often say "two high low" principle, So you network optimization personnel must do a good job analysis is. The general evaluation of the keyword, you can use the following tools: Baidu index, google keyword tools, yahoo keyword selection tools and so on, of course, the specific operating methods, I do not do too much introduction here.

　Four, the key word selection skill

After searching for the keyword, business value and the degree of competition after a comprehensive assessment, the next is based on the actual situation to filter out the most suitable for optimization of the keyword, but how to do the right choice, I believe we still have a headache, here are two little tips here to share with you:

1 Times Keyword Selection method

We all know that the index is very high keyword for us to optimize the staff is a very difficult thing, but do too unpopular and do not have the desired effect of the site, so in order to avoid competition on the one hand keyword, on the other hand can maximize the site to bring high traffic, The secondary keyword selection method can bring the maximum efficiency to the website.

Sub-keyword definition: Search volume close to the hot competitive keyword, but the competition is not

2 Long Tail keyword

The main keyword of a website can bring the traffic is limited, and the long tail key words in relation to the main keyword, conversion rate will tend to be relatively high, the general large Web site is the main source of traffic is the long tail of keywords, a huge amount of long tail keywords constitute the main source of traffic sources, as long as we have enough long tail keyword, And some of them have a relatively good ranking, and we can get considerable traffic from the search engines.

The above is all about keyword selection strategy on the site optimization of a content, are the author of experience, if you think where to write a bad, please advise, if you need to reprint, please keep the link http://cd.beststudy.com, but also to the author of a certain, thank you.