Discussion on the influencing factors of Baidu's Twitter search ranking

Now Weibo is becoming more and more popular, has become the favorite of young netizens, which led to micro-blog marketing, now Weibo's biggest competitor is micro-letter, Baidu also launched a microblogging search. That is, you can directly search the micro-blog information, data sources are mainly: Sina Weibo, Tencent micro-blog, NetEase micro-blog, Sohu Weibo, the four micro-Bo platform. Micro Bo can also have a good ranking, even in Baidu News will also appear micro-blog information, then Baidu's microblog search ranking rules what is it? What factors affect the rankings of Weibo? The following figure is the author of the search for "Hefei tobacco Wine" The result of the keyword appears, the content displayed by micro-Bo published information, As well as time and number of forwarding. It is clear that these factors will affect the search rankings of Weibo, and here are some examples to discuss the natural ranking rules of microblogs:

Search "Hefei Tobacco and Alcohol" ranked first microblogging information

Factor One: Time of information release

Micro-blog information and the same as the news to have real-time, publishing time is a micro-blog ranking more important factors, the author of the search "Hefei tobacco wine" the word found that the first is the image of Sina Weibo, and from time to see, the more recent micro-blog information ranked higher. Why take time as an important factor in ranking? Personal speculation is the micro-bo information is more cluttered, and the same micro-blog content may be a large number of repeated reprint, really to write the original microblogging content is not much, since it is repeated content, it is not so much original. Sorting by time allows users to see the latest information in a timely manner, with the popularity of micro-blogging, many enterprises or units have established their own official microblogging, users search for a company name, the company's microblogging information is also taken for granted, direct display of the recently released microblogging information is also for the user experience.

Factor Two: content contains keywords

As shown above, in the micro-blog content included in the "Hefei tobacco wine" this keyword, although not exactly match, but according to Baidu's word segmentation technology, such results will appear in the ranking, around this keyword micro bo not much. If you search for a number of popular words can see the effect of the general microblogging can only release 140 words of Bowen, and the general Web site on the same article, micro-blog articles also want to include keywords, no keyword naturally can not appear in the search results. But did not find that the density of the keyword does not have any requirements, the reason may be micro-blog article content short, the quality of the article is also not far from comments and messages. In the display of time also not too pay attention to the user experience, because there are many people to reply and forwarding, all the content is crowded together, reading time is not convenient, micro-Bo is also the leisure time for everyone to use idle pastime.

Factor III: Forwarding volume and number of comments

The essence of a search engine should be to provide users with better search results, for Weibo, what kind of microblogging information is the most popular, the best measure is to forward the number and comment number, the comments of the people more, or forwarding more people, it can explain this information is a lot of people pay attention to and like. From the example above, the forwarding number of micro-blog is indeed ranked before the test, but this is not a certain, forwarding volume and the amount of comments should be more than a certain number of orders have impact. I casually search a few keywords, it is not difficult to find that many micro-blog is now the official microblogging company, published a lot of advertising information, such a small amount of information forwarding, in the rendering of micro-blog marketing today, we should think about how the micro-bo marketing how to do. To get a lot of natural forwarding is not easy, you need to plan good content, there is not to the microblogging as a free advertising platform.

The above analysis of the impact of micro-Bo natural sequencing of several factors, of which the time factor is more important, in addition to micro-blog registration time, micro-Bo fans, attention, label settings, these factors in the ranking should be a certain proportion. Weibo's advantage is that the forwarding volume is large, convenient and quick, hot things will always be popular, micro-Bo marketing is still not very mature, good the author long-winded to this, welcome to express their views.

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