Discussion on the interior chain contact layout of Enterprise website optimization

Before writing a "new station on-line site Optimization program basic Process" Article, this is also the site before the launch of some preparation, today for everyone to share the Enterprise site optimization in the online, the site by the homepage in-depth article page link layout to explore, This article for those who SEO novice and those who rush to optimize the site to help people, suggestions to share, so that the whole SEO industry in China to get more rapid development.

For the general corporate Web site by the home page, column page is also called List page, article page can also be called the target product Page Three important parts, the Enterprise website online, do not rush to do outside the site link building, exchange links and so on, the site's internal links for reasonable layout, This will involve some knowledge about the core of the SEO, but also the focus! Let's start by dissecting each one.

Site Home chain Contact layout:

Home is to get the most external links to the page, which also makes the site home weight is the most weight of the site, the rational allocation of site home page link can effectively reduce the weight of the site too dilute, can also improve the overall ranking.

The logo on the most part of the site, usually the link above the logo is pointed to the home page link, is also the site's first chain contact, the first home page assigned to the weight is the logo link, so the logo on the image of the ALT attribute on the use, this is like a description of the text, So you can add a reasonable keyword to the logo picture, the target keyword ranking has a good role in promoting. Exception this will involve the second link problem, because usually the second stroke text is "Home", is not a bit wasted a high weight of the second text, no, the solution is some, you can use the nofollow tag to block, let spiders bypass the link, the next link to crawl and transfer weight.

As the spider on a page page is made up from top to bottom, from left to right to crawl, so the link weight on the home page is also given a different size, so placed in the home page of some important page links (such as some product activity page, high conversion rate of the page, deep page, etc.) as far as possible in the location from the navigation is relatively close, This can be passed a good weight, improve the collection, get a good ranking.

Exception home also likes to be overlooked is that those who need to see the non-essential pages, for the user is more important for the search engine is not so important, such as site record link, privacy policy, contact us, advertising services and so on, these links you have noticed it? These do not need to the site keyword ranking without any promotion of the page, at this point can use nofollow or JS to screen off, reduce the weight loss is the home page.

Column page (List page) chain contact arrangement:

About the column page chain contact need to pay attention to the place to die: Article List at the bottom of the page, when the product pages to tens of thousands, for the page how to design both the user experience and meet the search engine that must be considered, the core is to reduce the number of users clicks can find the product page needed to improve the spider crawl efficiency.

　　

Article page chain Contact layout:

When it comes to article page link layout problem, I think for novice seo think, is not in the article to add some keyword links? In fact, not only these, in order to strive to user experience and the search engine, the text content at the bottom or side, appropriate increase with the article keyword-related articles, Can even add some popular articles, recommend articles and so on, so that users even if not interested in this article, but other popular articles on the increase of the user's attractiveness, improve the viscosity of the site! For search engines, let more pages get the spider afraid to take the opportunity to give a higher weight.

From the above, there is a lot of learning about the internal optimization of the website, in particular, the layout of the internal chain points, a lot of it is not good, less, different links to be reasonable distribution, to optimize to the details, small to a punctuation mark, only so you can overcome your competitors, long to do the title! Exceptions Hubei SEO here to everyone, a lot of learning the advantages of others ranked good site, to fill their own shortcomings, learn the strengths of others! Finally hope this article can be useful to everyone, the next Yao Qiang continue to share! Original address: http://www.qyjs.org/1858.html