Discussion on the internal structure of SEO Internship report and the construction of outside chain

SEO Internship in the 2 months, in the earlier has selected the site development and target groups of the situation I am working every day to learn and operate SEO, optimize the relevant keywords, through the optimization of the site's internal and external aspects of the content to enhance the ranking of the site and then trigger more related traffic, In order to achieve the advertising display number and number of clicks to improve effectively.

First of all, in determining the target browsing group, how to optimize the site's internal user experience is to retain users to return a visit or even trigger the advertising click to effectively improve the income of the site must pass. So I am in the analysis of the internal structure of the site on the removal of the cumbersome function, introduction interface, reasonable increase in the station interaction buttons and other necessary reasonable arrangements for optimization. By optimizing the interactive function of the station, content quality and so on can effectively improve the PV (page view) is the page browsing volume, or clicks. Each user increases the browsing time in the station can browse more content, lets the user have the opportunity to discover the more valuable thing, simultaneously also lets the user have the opportunity to trigger the advertisement diversity in the station, lets the advertisement which suits the user to obtain the display opportunity in front of the user. So as to achieve the purpose of advertising revenue!

Thirdly, the optimization of the station is done, and the necessary outside optimization is the most important measure to generate income. Early in the site, if there is no search engine to bring the user traffic a site can not survive. So how to let more people from Baidu, Google, Sogou, search, Youdao search engine website found this site and through the search engine to their own site to be the core of external optimization. This is also related to the problem of optimization in the station, because the first step to Baidu and other search engines included in the content of this site must be unique, that is, novelty, and other sites have qualitative differences, only unique content in a large number of duplicate content of the search engine to get the relevant weight, and then ranked among the top. Again, the external optimization in the early days of the site to improve the site's exposure, that is, so that more relevant, not related to the site to appear on their own site links, which is equivalent to the search engine to determine the popularity of the site and then identify the relevant ranking of the necessary criteria for evaluation. The more powerful the number of external links, the more it can prove a site's popularity, the ranking of the search engine naturally because of the popularity of a site has been promoted. Ranking promoted in search engine search results can give priority to show the relevant needs of users, ranking the more before the test show more, the user group into the site will be more powerful. The next step is to optimize the retention of the target users, in turn, the cycle can further improve the overall income level of the site.

From the angle of economics to analyze the difficulty of search engine optimization, first of all in the process of website optimization How to publish a large number of sites outside the chain, improve the popularity of the site, popularity is a very difficult problem. The link-buying service, which began in the late 2010 to the beginning of 2011, is a major disruption to Seoer's work, which has created the biggest challenge to internet search engine optimization, and even has an immediate effect on effectively improving rankings in the short term. Many well-known high weight portals such as: Sina, six rooms, Phoenix, Xinhua, and so on, and even local government portals, such as: Tongcheng People's government network, Anlong County People's government network, such as the sale of links, more conducive to a strong financial support of the Commercial enterprise site optimization, because the search engine is born to Government gov.cn domain name, news source site high weight of the imperfect evaluation mechanism, so it is difficult to identify the links from these sites to the bottom of those site content is the most user experience of quality content. And as long as through many well-known portal sites such as "voting behavior" of the site will be very high search engine rankings. Therefore, the site to get the natural optimization rankings is difficult to achieve the desired effect, and it will be to play a lasting battle. The optimization of small and medium sized SME Web sites is difficult to achieve in the short term, or even make ends meet. But for the long-term, a large number of external chain optimization can be effective and stable site rankings, relative to the purchase of links to the enterprise site more solid foundation of the small business site will be less volatile, or even improve steadily.

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