Discussion on the method of analyzing and obtaining competitive key words

Do site optimization webmaster know, in the actual operation process, we will encounter a lot of competitive key words, although difficult, but once we do these, access to the flow is quite huge. Furthermore, SEO this industry we can not always do competitive small keywords, on the one hand can not exercise our ability, on the other hand the practical value is relatively small, so competitive keyword is we have to contact to do one aspect. But the optimization of competitive keywords is not what we imagine, swords, the success rate is very low, as long as the grasp of certain steps, to achieve the ideal position for us is still possible. But the author first said how to judge the size of competitive keywords?

The first method:

1. List the keywords your customers may use, and the daily search volume for those keywords.

2. Select 5-10 "Preselection target keywords, list these keywords in Baidu or Google in the natural rankings of the top ten sites, as well as the strength of the site."

3. Through the screening analysis, to determine their own target keywords.

The second method: When a keyword search results natural ranking of the top 10 to include more than 3 non-home links, this keyword is generally not competitive. If the first 20 names are the main domain name (home page) Link, then the word is often competitive very high.

The third method: Competitive keyword search results, often keywords are in the first position of the title, even in the title appeared 2 times. At the same time, its description will also appear several key words. If that were to happen, it would prove that the word was highly competitive.

Now that we know what is a competitive keyword, then we need to take some measures to optimize it.

1 Specific analysis of the industry's top words, set as their own goal of struggle

There are goals to do anything, and competitive keywords are the same. Before I have said many keywords how to analyze, once set as their goal, we have to fight for it, each step must be dedicated, host business, domain name selection and site layout to spend a greater mind to build.

2 determine Web space and Web site program support URL rewrite

Web space needs to support URL rewriting, this is the choice of host business needs attention. In fact, the purpose of supporting the URL is very simple, just in order to make the site pseudo static, on the one hand can increase the speed of the site, on the other hand can make spiders more easily loaded site content, make the URL become friendly, improve the user experience. The most common use of URL rewriting is to convert a set of URL hierarchy strings into URLs with query string, such as Http://www.eduxiao.com/single.php?cat=code&name= Url-rewriting after the URL rewrite, you can become: http://www.eduxiao.com/code/url-rewriting/

　　3 A large number of original articles to ensure a high degree of relevance of the content of the site

Because at the beginning of the new station, the search engine will have a review of our site cycle, in this cycle we have to ensure that their site is not due to technical or man-made causes can not be accessed, but also to pay as much attention to the user experience, these are done, the next is the construction of the content.

Before the author said in this first step, we have to prepare a large number of soft wen, used to distribute every day, because the new station must be to the spider to show their original determination, to win its goodwill, at this time to insist, however, we can not too much, the keyword is also necessary to add, around a word to be reasonable use.

Not only that, the development of the website has always been a goal. And this goal is obviously our pursuit of the key words, around this keyword we have to their own site title, navigation and columns to make corresponding adjustments, so that our website professional improvement. The content of a Web site is not as long as the original can be, have a certain degree of relevance is the fundamental site construction, because in addition to more reflect the characteristics of the site, the maintenance of the requirements are not.

　4 reasonable layout of the station, SEO has a vital significance

I want to tell you that the chain for the emperor, the content of the king is not the site of all, a successful website must have a reasonable layout of the site, this is beyond doubt. A clear structure level of the Web site, very conducive to crawling spiders and the content of the crawl, especially the layout of the key words, column formulation, flat, such as I want to do a snack site, then the site should have snacks classified, hot recommended, snack promotions, such as a series of columns, Some other sites have a relatively confusing directory classification, such as doing SEO blog, the column is SEO diagnostics, seo software, Wuhan seo and so on a look is to optimize the set of columns.

If we are not skilled in the above methods, or technology and other means are limited, we can also take the form of station inside station to improve the weight of their own site, pay attention to the anchor text to enhance the homepage keyword URL weight is a shortcut, because this method is highly targeted, operable high, just combined with the construction of the chain can be achieved.

　　5 Good long tail keyword, is the best complement of competitive keyword optimization

Competitive high keyword Difficult, short term we can not get a good ranking, but the early days we could use the long tail keyword assistance to obtain a certain amount of traffic, improve their website click-through, reduce the user's jump, thereby increasing the weight of the entire site. After all, to improve the weight of a website is the first strategy, because only the weight of the site itself up, we can in the Competitive keyword optimization to occupy a favorable position. Second, do long tail keyword must pay attention to the construction of directional anchor text, constantly digging new long tail keyword, optimization process using long tail record sheet to assist their own construction.

6 external chain to maintain high quality construction, to build their own stable outside the chain network

Content for the king, outside the chain for the emperor. A high quality keyword must rely on high-quality website to optimize, but the outside chain construction also needs the skill. Under normal circumstances we have to choose the same industry's website for friends chain Exchange, and the other side of the site than the weight of their own site, but this does not mean that the higher the weight of the better, the high weight of the site and its own site to establish links, but will make their links are not too stable (in fact also not good to add), as to why instability, You can get the result by thinking in a different place. In addition to exchange friends chain, we can assist A5,chinaz hair article, because these two stations are the most fire webmaster forum, the volume of reprint is very large, competitive keyword optimization is very helpful. Of course, the use of blog to carry out the chain construction more powerful, we can build five blog system, using sprocket mode and so on. Of course, there are more than just these conventional methods, like some ways to add links to a document.

　7 Set up level two directory, set anchor text link to home page

In the author's opinion, the establishment of a level two directory to enable large users to update your site, so that their site in the search engine seems to be a plateau, to win its favor, the same set up a level two directory I recommend forum mode, this mode of users can completely by QQ group of friends to convert, And once the level two directory to do the first page location, and then in the Forum directory important location to set anchor text link to the home page, then for their own main site outside the chain of construction is a double effect.

　8 later adhere to the optimization of the strength, will be SEO carried out in the end

When the site contains stability, all the work can be slowed down, but this is limited to the amount of reduction, for the quality can not be changed. Even if the collection of their own site has been stable, but the original article to join or is essential, after the ranking rise, you can use the author described above the station in order to improve the user's continuous communication, so as to stabilize the update of the article. And the network is a moment in the changing environment, if the webmaster lying on the laurels, then the result must be abandoned by the network.

SEO is a challenging industry, we can not have been evasive, has been doing a small competitive keyword, so that they do not have any value, the above five steps is the author's own summary of the general framework, the webmaster can continue on this basis "polishing" has reached the best optimization effect, After all, competitive keyword optimization is a need for diversification measures. This article by the Brush Ticket company http://www.860227.com/writes, welcome reprint, thanks.