Discussion on the operation of the emerging Internet Industry

In the Internet era, emerging industries have sprung up and internet operations have emerged. The operation methods of the Internet are quite changing. When Weibo emerged, Weibo was operating with great fanfare, various big V, various screen swiping, and various Weibo activities, the main target of operations is the real circle of friends of users. This is the case for thumb ups and purchasing. Website platforms have always been the main battlefield for Internet operations, there are also endless ways to profit from the traffic of large platforms and mature websites. Next we will share with you how devstore, an Internet Postmaster, operates its website and how to develop itself by grasping the key points in the Internet trend.

Devstore is a professional website for mobile developers. This technical website is different from the entertainment website. Entertainment websites are intended for all Internet users. There are many topics, and there are many slots. A picture is a topic. Websites of different technical nature are different, their target users are often relatively single, and it is difficult to promote them in a single user group. The basic method for devstore to solve this problem is the topic creation.

We can first look at devstore's ideas from the selection of topics. The four topics are the top ten pushes for the World Cup attack check, Dev's family, World Cup gambling, and-Day celebrations. We may analyze them one by one.

The first is to take stock of the top ten giants. This topic is to take advantage of the World Cup. At first glance, the World Cup and push services may not be the same. However, devstore has integrated them together to introduce the pushing industry's great strength and history as an example. Programmers are mostly male workers, and football won't hate it even if they don't like it, so this topic is very neutral. If devstore operations are just a style of text, it is not worth a typical discussion. They sell a flaw. The team does not match the introduction. The biggest significance of this flaw is to let their staff have a clear understanding of the degree of attention of their topics. Sure enough, some people reported that after devstore was officially released, the official website did not replace it in time. Instead, they chose to replace it after the website data was clear that evening. In this way, devstore initially learns about its user base. The interaction in this issue is not very strong. It is just an overview of information.

The next step is Dev's family. This topic is mainly used to create an Internet circle concept, but it is different from a social networking website. On the page, to put it bluntly, it is the presentation of developers and staff. In terms of introduction and handling, devstore has changed the professional and rigorous attitude of technical staff, but rather uses humor, pretty method. This is quite an issue in this circle. In addition, the website has also increased its efforts to launch its own products, that is, cultural shirts. As we can see, the main purpose of this topic is to promote cultural shirts. In terms of promotion methods, we use the Internet circle of friends to create a warm atmosphere and attract users to join us, send out cultural shirts and gifts in a thumbs-up manner. Why choose only? I think this is also in line with the theme of family. This topic aims to bring a sense of home to its users and accumulate Loyal users by leveraging the opportunity. However, the page design in this issue is not flattering. The display is not in place and the highlights are not highlighted. This is the biggest failure. Preliminary interaction has started in this phase, but the interaction experience is not good. Not only that, the topic's guidance is not strong, and it is a bit inappropriate to describe the topic in a simple and straightforward way.

I think the significance of this topic is to maintain the topic popularity with a long time of topic updates. This topic lasted for more than a week and attracted thousands of participants. This is good for a new website. The selection of this topic also caters to the hottest Internet News "the last day of gambling and gambling". This year's World Cup continued to get cold, and many gambling games were not satisfactory, devstore uses a free gambling method to attract netizens. The bet is free of investment. If the prize is received, the prize is still very rich (1000 yuan for the first prize), and the winning rate is acceptable. Therefore, the first part of this topic is to cater to the tastes of the masses, the second is to attract registration and participation with generous gifts, and the third is to guide visitors. These three points are interlocking, rigorous, and reasonable. However, there are also deficiencies. The most serious problem is that the subject is unclear. Although the concept of guidance has been started, there are no suggestive words, and the guidance is somewhat blunt, this gives you a feeling of "what do you want to do. In addition, the user experience is poor. When I first accessed this page, I did not know how to participate ......

The latest topic is a one-hundred-day course of devstore. This topic should be the best of the several topics. The themes of the entire page are very simple and easy to understand, and the display effect has finally had dynamic interaction. This approach can bring a better user experience and a better experience, to forward and share data. Here we can see that the main purpose of this topic is to increase the number of fans and capture these fans through Weibo. In addition, the performance of specific operations is just right, naturally and with affinity. The blessings of developers and their peers play a major role. I think devstore staff will communicate with more developers or peers during the preparation of the topic. This offline communication is reflected on the website, it will keep participants updated and the promotion effect is better. In terms of handling text details, the performance of the hundred-day course topic is more professional. The specific topic information is posted on the website, but the specific event details are posted on Weibo and. This makes the two closely linked and uses "Cash gifts" as the highlights, extremely attractive. Therefore, this topic is the most successful. It would be better to highlight the details on the presentation.

From the four topics, we can see that the devstore team has a certain degree of control over the topics. In the first phase, he asked for opportunities and discovered potential users. In the second phase, he played a love card to attract attention and tried to promote it in the user circle. In the third phase, he made a long time to write articles on hot topics, maintain the popularity of the website. In the last phase, we held a group of user groups in the form of Weibo with a hundred days as the topic (in fact, we are promoting ourselves. These steps are quite effective in promotion. Naturally, even better details should have more potential.

Therefore, in self-promotion, emerging Internet products may wish to follow devstore's example. In the promotion process, you can grasp the psychology of target users step by step, cater to Internet tastes, use gift awards as guidance, use text as guidance, pay attention to user experience, and focus on user interaction, eventually there will be a small success.