Display Analysis of commodities in the apparel industry

Window Display:
Display windows are the Integrated Display of the entire store and the main screen of the corporate image. style. unification of themes. display windows are usually sold out in the current season. main promotion, color should be bright and bright. the window display can also be based on the season. theme and other elements add a series of items. but it must echo the goods displayed. for example, medium or cold colors should be used in spring and summer to give people a fresh and bright feeling. such as green. blue. in autumn and winter, warm colors are used, such as red. orange and so on. A warm feeling. A series of items related to corporate culture can also be arranged. when conditions permit, the model in the window can properly wear ornaments, such as bags. shoes. wigs and so on to make them more humane. visualization. the output item should correspond to the model type, generally. the Male shirt is L (50), and the lower body is 175 (three feet and two. generally, the slice is not suitable for suspenders. clothing such as vests.

store display:
the store display quality directly affects the store sales. store display can be divided into four Display Methods: color display. style display. display of fabric and price. however, no matter which display method is used, the color display is used as the basis.
1: Color Display:
the principle of color display is generally dominated by a single shelf with a central color and two basic colors, such as beige + coffee + camel, here, the beige is the center color, and the coffee and the camel are set against the beige. note that the two basic colors are similar. color Display is generally divided into gradient display. hop and rainbow. gradient mode: use a combination of different shades of the same color to display images. from deep to deep. for example: White → beige → Brown. SKIP: Applicable to product serialization. brand with strong combination. you can use the product's deep → light → deep → light interval display. Rainbow style: suitable for use with more colors, lively style, young brands, can display goods according to the combination of rainbow colors.
2: Color Scheme:
similar colors: The two colors match each other, for example, beige and white, red and orange. (Relatively soft ). Contrast Color: there is a strong contrast between the two colors. This display method has a great visual impact, such as white + black, red + green. Similar colors: that is, the two colors belong to the same type of color, but the light and shade are different, such as red and dark red. Strong color combination: match two colors that are far apart, such as yellow and purple.
color balance:
1: the balance is usually composed of color blocks, the rational combination of shape and quantity is shown.
2: cool tone: large color block combination for the bottom of the shelf.
3: from the bottom up, the color block changes from cold to warm, and from large to small.
4: the base of a large dark or dark block is usually displayed in large quantities on the same display surface, which gives a stable feeling. Usually used:
A. symmetric Equilibrium: Abab
B. Asymmetric Equilibrium: abcb

Style display :
Clothing of the same taste is displayed in a group, such as casual group, Business Group, and sports group.
3. Fabric display
That is, clothing of the same component is a group, such as cotton and leather.
Iv. Price display
The same price is a group, but note: the price of the position on the-point display should not be too high. The price should be medium.

Display skills:
1 , . Contrast display. It refers to the use of comparative design in the color, texture, and style of apparel products, or in the design of diagrams, lights, decoration, items, display cabinets, and exhibition stands, forms a contrast between the display items to achieve a distinct display effect between the primary and secondary products, so as to highlight new products, unique products, promotional products or patented products and other main products. Features: strong contrast, Outstanding Center, and obvious visual effect, greatly enhancing the performance and appeal of the products to be displayed.
2. Duplicate display. It refers to the same product, decoration, pop, and other display subject or logo, advertisement, etc., repeated in a certain range or different display surface, through repeated emphasis and suggestive means, enhance customers' visual experience on apparel products or brands. It is characterized by repeated visual impact on the customer, which can be strengthened multiple times in terms of feeling and impression, and has the implication that "This product is the only choice, it can impress customers very much.
3. Display objects. It means to emphasize the target customers of products by highlighting the functions and features of products, or by using advertisements, items, and mobile landscaping means, so that the presentation and promotion have a clear goal, in addition, it can enhance communication with customers, improve the customer's affinity, and arouse the customer's interest and affection. Features: clear goals, outstanding themes, strong signs, and concentrated influence, so that customers have a sense of belonging and a sense of intimacy.
4. Hierarchical display. It refers to the differences between different products of the same selling point, different products of the same brand, and consumption needs, which are arranged in order according to certain classification methods, so that customers can quickly determine their own purchase targets, convenient and quick selection and purchase. For example, it can be divided into: fashion products, best-selling products and long-selling products; high-end products, mid-range products and low-end products; Series Products, complete sets of products and single-piece products; main products, supporting products, and accessories. Features: The classification is clear, the primary and secondary features are clear, and the logo is prominent. It can attract different types of customers, facilitate the comparison and selection of customers, and easily create a warm atmosphere.
5. Scenario display. It refers to the use of products, accessories, backgrounds and lights to form different seasons, different living spaces, different natural environments, and different artistic sentiments. It gives a strong sense of life. Pay attention to the embodiment of the sense of presence and the creation of sentiment and atmosphere, and emphasize the artistry and innovation, so that people can get inspiration and aesthetic enjoyment, but also have an immersive feeling. At the same time, the purpose and characteristics of apparel products are illustrated vividly and vividly, so as to play a guiding role for customers.
6. Series display. Is to put the relevant apparel products together for display, such as: suits and shirts, ties, belts and other related accessories, can be used as a set of products for joint display. In this way, you can effectively compare and select a set of purchase ideas. However, it should be noted that the style, color, style, quality price and other aspects must be coordinated and orderly, and can be easily combined and matched, in addition, it is necessary to reflect the Primary and Secondary commodities in terms of position and method, taking into account integrity, coordination and sense of integrity.
7. Advertisement display. It refers to the display mode that emphasizes the advertising effect by using flat ads, Pop, on-site video ads, and voice ads. Advertising Display is generally suitable for brand apparel, promotional products, and products that use designers or ambassadors for promotion. This method is mainly used for advertising and promotion. It aims to attract customers to pay attention to apparel brands or product characteristics, deepen customers' understanding of the brand, and impress customers. Features: The image is vivid and has visual impact and powerful promotion functions, which is conducive to brand association and brand recognition.

display details:
mounting
hanging: 1). Attract customers' attention by clothing style.
2), generally 3-5 pieces, 4 pieces are recommended.
3), before and after the size: men's wear: L---S----M---XL
4), with the series of women and women.
side mounting: 1 )., attract customers by changing colors and styles.
2) goods of the same series are displayed together.
3), color from front to back, from Bright to dark.
4). The size ranges from front to back, from large to small.
5) face the customer with the last dress.
6), the distance between goods should be 3-6 cm.
7), the thickness and length of fabrics and styles, generally from front to back, from thin to thick, from long to short, but sometimes "Plum Blossom plants" are often used to create different visual enjoyment and multi-angle display of goods.
Note:
A) All goods used for display (except for small accessories) will be removed and kept clean and tidy
B) small accessories should be displayed on the front of the logo with an English logo.
C) goods are in full capacity and the specifications are complete.
d) goods with hanging samples should be ironing and flat, and the appearance is neat and generous
E) apparel tags should be hidden and not exposed
F) the stacked bases should be consistent, so do not go against uneven levels
G) the stacked rack on the table should be aligned with the edge of the disc
H) the orientation of the hanger should be consistent
I) items with wheels must be consistent in orientation.
J) apparel is neatly folded from top to bottom, ranging from small to large, and the specifications are complete.
K) all seasonal goods in the store should be displayed in the store in an appropriate way
L) The last side should be reversed so that the store is facing the customer
m) keep the goods yard clean, items, mirrors, glass, and other places clean without stains
N) use the publicity materials in place accurately and keep them clean.