Do data analysis to enhance the weight of website

Many of us stationmaster or build the station company in doing SEO time through the prophase optimization to do not go to the tube or update every day, think the rankings do up on the bob, in fact, SEO more important is ranked up after the data analysis work, The initial ranking is based on data analysis and stability ranking is the most we should do. Through our good data analysis of the site we can better grasp the changes in user needs to reduce the bounce rate, enhance the page to stay time, so that our search engine will think that our site for users is more valuable, our site's weight level will also be a step, Today we will discuss how to share the site data analysis how to do.

where does the weight come from?

said that a lot of people will say that this is very simple webmaster tools to query Baidu weight can be, in fact, webmaster tools Baidu Weight is not true Baidu weight, only as a reference value, the real Baidu weight is the core of the search engine, it is impossible to be public.

In fact, the real weight is always up to say is a comprehensive score, it is inherited in our site every page, he can not be specific to a certain point or an element, our weight is more conducive to keyword ranking, but the site weight does not directly determine the ranking.

second, how to judge the weight of the site?

Search engines will increase or decrease the weight of a site through the overall performance of the site. The overall performance includes: The content of the website, the outside chain voting, the structure of the website, the audience of the website, the timeliness of the website, the scarce resources of the website and so on these comprehensive factors. In general, the station and outside the station two factors, search engine is through the combination of factors to judge the weight of a site.

third, how to improve the weight by data analysis

Before we understand the real weight of the site, but also know how to judge the weight of the site, then for data analysis we need to do the following analysis to help us enhance the weight.

1. Rate of collection

Site only collect will get weight, so the rate is a basic data, no weight is not included in the talk. The collection rate mainly refers to our website under the columns of the following pages of the collection situation is how, whether our important pages are included, such as product content information, quote information, and so on, because these important pages are really involved in the rankings, the general rate of more than 50 per cent that is OK, If the rate is below 20, then we need to pay attention to, if the collection rate is below 10, then it is not normal.

2. Page view Volume (PV)

The amount of browsing on a page can reflect a lot of information from the side, page views directly reflect the quality of our website user viscosity and the site within the chain system to do is in place, if our page browsing the higher the number of users on our site to visit the more pages, it shows that our content is the search keywords users need, At the same time we provide users with the inner chain is also reflected in the search for the key words of the user's implicit needs.

3. Bounce Rate

Jump rate factor is we in the middle and late to increase the flow and weight must be seen, overall grasp the site page out of the rate is how much, bounce rate is the direct detection of our site title and content matching is consistent, if the jump rate is too high to explain the title and content of the match is very poor, which for our site weight is a certain damage.

4. Average length of visits

Average access time is after a user comes to the site until he finally leaves the site, the length of this period is how much, this data is also the test of our site layout and content requirements of the situation, if we put the user most needed content layout in the most important position, users come in and immediately find the content he needs, The user then browses to what is found so that our average length of visit is guaranteed.

four factors to avoid influence weight decline

The above several data analysis for our site in the later period of weight promotion is a decisive role, a few data can help us to solve the initial content of our site and the layout of some problems, below to share the next medium-term will lead to the site weight loss of several operations:

1. Improper revision

The revision does not necessarily cause the right to fall, improper revision will cause the right to drop, we said before, in the revision before we want to ask ourselves in the revision of the content and layout of the user has added value of the promotion, if we can be revised, if not to the revision.

2. No user clicks on the first screen

When we analyze the site's thermal data, if we see our first screen content is no user clicks, then we will attract attention, if such a situation for a long time, it is likely to cause the right to drop, the first screen no user clicks to explain our content does not meet the needs of users, we need to make adjustments, Put the highest click on the first screen in the current thermal diagram.

3. High degree of similarity

If we page and on the page of the boilerplate text set too much, it will directly lead to the similarity between our pages through high, similar to spend a high will affect the weight of the entire site.

Summary: When we rank up later, in the middle of optimization we can not just do general work, data analysis work is the most we should do, through several aspects of data analysis to our previous details did not do a good job of further optimization, such as my website (http:// www.51shiyanji.net), the basic data analysis will be done every week, so that our site will gradually increase the weight, ranking will tend to stability.