Do not fight unprepared war: Analysis to do before the SEO preparation work

A lot of people do not know SEO will say: SEO is a pure physical work, without preparation can be done. This view is obvious to the misunderstanding of SEO, SEO and other work like, are required technology, need to prepare. According to the author observation, in fact, there are many SEO often a list after the start of the crazy update article, hair outside the chain, almost a little preparatory work has not done, can imagine the effect is negligible.

SEO is not a physical ability to do the job, SEO is like playing a battle, need to do a good campaign to win the final victory. According to the author's experience, the early preparation of SEO can be divided into: the formulation of SEO programs and plans, the collection of resources outside the chain, looking for the source of the article three major work, each work is vital, the following by the author one by one for you to analyze these preparations for detailed.

　　

first: development of programmes and plans

Many seoer think that the development of SEO program is a number of senior SEO consultants can be competent things, their rookie level can not develop a complete set of SEO program. The author now ask these inferiority seoer a question: Who is this program for? It's obviously for yourself, but what's so scary about it? The development of SEO program can make SEO work overall have a clear plan, can let work become more effective. So how can we make a reasonable plan? It is not difficult, do not put the threshold of the formulation of the plan to look so high, as long as you read a book can make a good plan. We can do this in two ways: first, analysis of their own web site, from the internal and external analysis, according to the writing of the code, the content of the original degree, the proportion of the collection, the speed of the server space and other factors to find deficiencies and propose improved methods; second, analysis of competitors in the same industry website, knowing, Understand the strengths of the opponent's site and its own shortcomings, and refer to the opponent's content and the direction of the construction of the chain. Finally, the integration of the two aspects, and expressed in their own language is a complete solution, you still find it difficult?

The planning is much simpler than the plan. SEO work is not done casually, the plan is very important, such as how many articles you update a day, how many outside the chain, how long to analyze the flow data, these are not negligible. The plan does not stipulate, seoer can according to the website oneself and own time to carry on the stipulation, achieves orderly can.

Second: The collection of external chain resources

See here, there may be a lot of seoer to the author slot: Outside the chain of resources, I am more, why still want to collect? Now the management of Baidu's external chain has become more and more stringent, do not say that your previous resources can still be used, you think your external chain resources must meet your SEO list of the industry? The relevance of the chain is very important, the collection of resources outside the chain is not blind, but must find the industry-related. There are many ways to collect resources outside the chain, the author here to share a search for forum resources, relatively simple method, is to use Baidu search instructions, such as I do the medical industry SEO, I want to find medical forum, you can enter in Baidu "Intitle:bbs medical care", and then there will be a lot of medical forums:

　　

Then we can use webmaster Tools on these forums to investigate one by one, including frequency, forum activity, weight and so on, and finally can be used to filter out, recorded in Excel table above, the author here I can do a part of a table screenshot to everyone to see:

　　

The form may not be perfect, just provide you with a train of thought, collect resources as far as possible to be organized, so as to better collect their own needs of the outside chain resources. Of course, there are many methods of collection, and do not only to collect the forum, the chain to have a broad, but also to choose to collect resources to other platforms, here is not one of the introduction.

Third: Find article source

Each industry will have different characteristics and information of each industry, which becomes a difficult problem for seoer to update the article. After all, most seoer's knowledge is limited, if can not effectively find the source of the industry article, then update the article appears quite difficult. In fact, to think carefully, as long as the heart to find, to want the industry article source is not difficult. I am here to provide you with some suggestions to find the source of the article: the first, to the relevant forums or industry authoritative site to dig articles, of course, is not blindly to copy and paste the article to their own site, but to select the most closely related articles to be included, and then put these articles or concepts pasted into Word or notepad, Keep it as a reference for later updates (not completely copied and pasted to the site, do not misunderstand). The second, research competitor's website article, we can pick some weight relatively high, collects the relatively good colleague website the website content carries on the analysis, because these website weight is relatively high, the content also will be relatively good, we also may take these articles as a kind of reference, And then according to their own language organization to update their website articles, such a practice is more secure, but remember not to copy and paste, as far as possible false original or original.

Well, the three preparations have been done, what is left? Yes, it is with a strong executive power to carry out a new round of SEO work, preparation is only prelude, the real focus is on implementation and implementation. I hope seoer don't fight unprepared battles, any thing must learn to prepare, the plan, first take these three big strides the work first to carry out the good, then starts the work, believed that completes these three major work, does the SEO will become the multiplier, the effect will be more obvious, the efficiency will also be quicker. Above for Babyliu original, Hope reprint friend Respect original, add address the newest QQ expression http://www.qiuqq.com, thank everybody's support, the author will bring more good articles for everybody!