Do not go out founder Chen Hongjun: Food safety should be a responsibility

Do not go out, it sounds like an internet company, it is indeed an internet company, but do not go out of the full name is "Do not go out of the national chain Cloud Shop", focusing on food safety, by Tsinghua alumni Chen Hongjun and Chen Chuiling co-founder.

"Internet + food safety"? It sounds really interesting, and with the deep understanding of the author, the company is truly not simple.

Do not go out of the hands even built

In a conversation with two founders, it is inevitable that the creation of "do not go out" begins with chance. Chen Hongjun and Chen Chuiling is Tsinghua University alumni, in 2012 Tsinghua University 101 Anniversary of the day, two on environmental pollution, food safety has many ideas and common understanding of the students, embracing "for food safety to do a little thing" simple idea and social responsibility, founded the Crescent Multi-Food Safety Institute of the predecessor- Crescent Multi-Food Safety research Center.

　　

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Crescent Multi-Food Safety Research Institute, mainly focus on food safety research Science, technology Research and development, program design, standards development, one of the most important achievements are: more than 20 Tsinghua alumni lasted nearly 3 years, in the food research, combined with research results, in 2015 and published the first Chinese food safety file-" China's food safety archives, by more than 200 Chinese and foreign media coverage, has been widely concerned by the community. As a result, Chen Chuiling is also known as the "Tsinghua version of Wood Static" and "Chinese version of Harvey Willie."

With the deepening of the research, the crescent moon more for the research process found in the food safety risk points, the establishment of the Crescent multi-Food safety standards, which is China's first on the implementation level of food safety standards.

"The standard is not enough, the standard will be landed to really solve the problem of food safety," Chen Hongjun said.

This is also their intention to create not to go out---it is both a crescent and multi-Food safety standards practice, but also the Crescent food safety standards to share to the whole society a window.

Do not go out three organic components, known as the "Trident" do not go out

Do not go out of the system includes: "Do not go out of the chain Cloud Shop", "Do not go out of business school" and "do not go out of the ethical compliance ecosystem" three organic components, to social-oriented enterprise positioning focus on food safety.

First Pike-flag bearer: Do not go out chain cloud Store

"Do not go out chain cloud Shop" is mainly dedicated to providing solutions for food safety distribution channels. Combined with the Internet, do not go out of the first "cloud shop" model, according to the Crescent multi-Food safety standards, launched dozens of kinds of not go out of safe food series: steamed buns, non-GMO soy milk, rice noodles, vermicelli, noodles, hot and sour powder, scones and so people are most concerned about the most worried about food.

　　

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Taking steamed buns as an example, the research team did a long-time mapping survey. Bun's food safety risk points are: expired flour, flour added to the state banned alum, meat using disease pork or lymphatic meat, blood neck meat and other scraps, added industrial gelatin and formaldehyde poison vermicelli and so on. According to these food safety risk points, Crescent Research Institute has formulated the Food safety standards of buns. Each does not go out of the bun shop, all need from the choice of flour, noodle process, meat procurement and processing to the purchase of vermicelli and so on all aspects of strict control. Even vegetables washed a few times do not go out to do a detailed standard.

　　

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Do not go out of the cloud store stores

In addition to having a mature food safety system, a sound standard program and modern logistics management, the Crescent multi-Food Safety Research Institute also launched the "Silver Needle Program", research and development of high-tech nano food safety rapid detection equipment. Today, the world's leading-edge food safety rapid testing equipment-silver needle is coming soon, which will not go out all consumers of food safety escort.

So far, do not go out already in North China, South China several cities opened dozens of cloud stores, and has been the local consumers very good reputation.

The second Pike-banner: Not go out business school

Not going out business school is an important link in food safety concepts and food safety standards, Chen Hongjun, chairman of the board said.

Many people from the business (including the food industry), its purpose is to make money, which is rightly understandable. But the same must be done with effort and action. It's better to pass the high-quality food by standard. And, you do well, you will get more customer recognition, you do not have to worry about future business will be poor, "gold" I think in the food industry more appropriate.

So how can we make business better? No matter, high quality products, good experience, and not bad marketing. and high-quality products determine word-of-mouth, reputation from customers, customers also need good products, good customer experience, it is from the origin to the end of the virtuous circle just. and high-quality products, good experience is the key to good business.

　　

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Not going out to start business School

So, how to lay the foundation of the key point? It's such a platform for business schools to go.

We all know that in today's internet age, the industry barrier weakened, the basic enterprise has no secret to say, skills, technology is the focus is not the focus, you will be others quickly can learn, others will you can soon learn. Therefore, how to do, with what standards and attitude to implementation has become the core of development. Do not go out of business school is to teach not to go out of the system of entrepreneurs how to do!

Only by spreading food safety knowledge and ideas to the place, raising safety awareness to a certain height, cultivating food safety and integrity, can we achieve the goal of food safety. If the producers themselves do not have safety awareness and production standards, is not guarantee food safety, health. Even more entrepreneurial support will be done soon, so do not go out of business school in good faith as the cornerstone, in support of entrepreneurship and the promotion of food safety two line simultaneous.

　　

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Do not go out food safety miles

Chen Hongjun said that integrity is the core of the future business competition, the establishment of food safety integrity system is always our goal is not to go out from beginning to end. We would like to do our best to join the entrepreneurs who do not go out, hit the star in the field of food safety, do not go out of business school to become the food safety industry's "Huangpu Military Academy", set up a good side of the banner of positive energy.

Third Pike-flagpole: Not going out ethical compliance

And "Do not go out to moral compliance", is our "flagpole", Chen Hongjun said with a smile. Do not go out of the moral compliance is not out of the enterprise culture is an important part of the system is not out of all participants must abide by moral integrity, adhering to the full embodiment of positive values, only by example, according to the rules, to the "banner" prop up, no exaggeration to say, do not go out of the moral compliance system, is that we do not The Constitution, "is to let everyone eat safe, healthy food" This does not go out of the mission of "easy to the warp."

Two founders also lamented that "food safety is a big challenge." ”

In the 2015 National Food Safety Development Report in the analysis of the report in the statistical data: 200,520,140 years, the number of food safety incidents nationwide has reached 227386, An average of about 62.3 per day in the country, and reached a historical peak in 2011, the event occurred 38513, 2012, the number of incidents began to decline, 2013 fell to 18190, but rebounded in 2014, rose to 25006.

In China, the current food safety problem is still very serious. Therefore, to do food safety is not only a challenge for us, the challenge for our entire team, but also the whole community of all kinds of food safety risks of war. ”

Conclusion:

Perhaps many people feel that food safety problems are far away from us!

Is it really far? We know that on October 1 this year, our country formally implemented the new Food Safety law, in addition to extending the provisions of the old version of the law, but also added many new food laws and regulations, such as the online sale of food supervision and punishment, etc. have done a complete specification, The country's investment in food safety has been increasing every year, and the punishment intensity has deepened, which shows that food safety is becoming more and more harmful to society. And it really proves that you're not going out. The two founders said food safety has indeed become a major challenge to society as a whole.

Do not go out founder Chen Hongjun: Food safety should be a responsibility