Do not have to look at the site background important data analysis of the whole introduction

Website Backstage data analysis should say is the most important, is also a website data Analysis core part, here's data analysis mainly includes IP,PV, the time analysis, the key word flow, the keyword entry analysis, the browsing depth analysis, the repeat guest analysis, the visitor information analysis and so on, These data can intuitively reflect where the user came from, what to do, where to stay, where to leave, where to go. Master these data, stationmaster can be targeted, make corresponding improvement. There are several important data that must be paid attention to every day:

First, the website basic traffic (IP, PV);

Daily monitoring of the site's traffic is necessary, our ultimate goal is to let this data straight up. General website Basic traffic situation has the amount of IP Access, page Views (PV), independent clients, new clients, per capita browsing volume.

Introduction: Flow up the site's keywords are likely to be ranked also increased, you can use the tools to query the ranking of these words. If your IP suddenly drop a lot, it means that the site may fall right. View the site included, keyword ranking can find the reason. Many of the things that happen to a Web site can be directly reflected in the data. Tools to calculate the IP are independent IP, to prevent the brush out of the IP confusing.

Second, keyword and keyword entry analysis;

　　

When using statistical tools to view content analysis, the first thing to focus on is the keyword.

Strategy: Because the keyword ranking has always been the webmaster attention, from the keyword data can be very clear to know which words ranked good, Baidu brought more traffic, indicating that the keyword ranking the better. Then use the tool to query the ranking of these keywords, you can dig out more worthy of push words. In addition to the key words, we all know by looking at the search every day to lead the way, the antecedents of domain names, keyword sources can be roughly seen when the network station users are through which channels to enter the site, so you can promote their own more targeted. Antecedents are the site of potential users mining, site keyword ranking a summary of the function.

Third, the site jump rate analysis;

　　

Some webmaster tools now do not have this query function, resulting in some webmaster ignored the bounce rate data. The bounce rate is usually used to measure visitor participation, which is the percentage of visitors who leave after entering the landing page, and these visitors "jump out" without looking at other pages after they log in.

Introduction: If your site jump rate is too high, directly indicate that this page is not attractive enough for users, can not allow users to browse deeply. You need to work on the page content to reduce the bounce rate. There are many articles on the Internet that have been introduced in this area, you can go and see.

There are a lot of data backstage, I think the most important is the above 3, the data is the most intuitive reflection of the site, according to the data has optimized the site is very effective. This article from the left-carnitine diet drug http://www.lovegou.com/Feng Jiajuan prepared, reproduced please keep the link, with the sharing of progress!