Do SEO must consider what kind of content can bring users and retain users

Source: Internet
Author: User

Do SEO friends have to think about the title of that question, in fact, this is every SEO personnel must consider a problem. But unfortunately I believe many people do not want to this problem, I do SEO for nearly three years, but also to consider this issue. What makes me think about this? is Sohu video of a revision let me think of, accurate said should be caused

A small change, the previous home navigation is: Home-TV-movies. And now is: Home-news-TV series-movies.

I was wondering why the news was so important. Is it a change in user needs? Do users prefer to search for videos and watch news more than movies and TV dramas? This I don't know, because I don't have the background data for this site. I didn't realize it until I recently studied Weibo. This is the reason for the cistern. Film and television frequency can only attract traffic, but can not allow the retention of traffic.

The biggest pain of the traditional radio station is always the same as crossing business. And the audience where there is a hot spot to where to get together, but this hot spot dispersed, we scattered again, began to look for new hot spots. So even if you pay a high price for a good TV, it's only temporary. And then you need to spend a lot of money to buy better TV series or movies, and then again, never get out of this cycle. Why this is so, in fact this is also very good explanation, that is your hit show or the pop play can only bring you traffic, but can not keep the flow. Sohu is video in the field of buying money should be the most, why can become the second of the Chinese video, I believe it is because of this.

Maybe people also see the hit drama can only bring a momentary flow, but it does not bring users loyalty and sense of belonging. This time Sohu sees to want to retain the user to depend on other content, what content, that is news. News is an endless TV series, if you can cultivate a period of time, users will be shaped as a habit, a want to see the news will open the search video. This will give Sohu video loyalty, I think this is what Sohu wants it. These days just looked at the Sohu Video CEO of an interview program, just proof of my idea.

Seoer have you considered what content on your site can help you bring in traffic and what can help you retain traffic? If your site can do both things, then your site is undoubtedly a successful site. To give an example of SEO industry, you see seowhy before the revision of the time, its real value is the forum, the Forum is not to produce high-quality content, that is, to attract user content. Home Those knowledge point is not what new things, people have seen once I think will never see the second time. This loses a chance to be fountainhead. Fortunately ranked good, can bring users, this is only an opportunity, the husband only to do seowhy only in the right time to do, the right thing, of course, this is also very remarkable.

But seowhy later revision in fact, and I said Sohu Video revision of the truth is the same, that is it has a forum for this reservoir, but no source of water. But the word SEO is not ranked, and ranked is the forum. The general situation is that the forum is a reservoir, the portal is water. In seowhy this is because of the ranking of the reasons for the reverse, of course, we do not go into the deep.

We just understand the role of seowhy revision. In fact, in the SEO industry This example is too much, like Chinaz in this respect is to do the best, the portal is the source, the forum is a reservoir, the tool is also a reservoir. Like I have seen a joke class site, which has done a text conversion tool. The tool is to convert text into traditional, Martian, and so on. Then I just want to think of font conversion will go to that site.

People are using the content of jokes to bring rankings, but the real ability to retain users is the word conversion tool. This will be the formation of targeted users, targeted users of the site in the search engine is the prestige of the site, the targeted users are truly valuable sites. So to retain the user should do the real needs of users, create real content to help users, people here to solve the problem they will be loyal to you. But in my research and observation of this situation has been to bring the flow of content and retain the user's content is separate. I've been thinking lately what kind of content can bring both users and users? This makes sense, and can help us in the site content creation and promotion in a favorable position. Article content by the Chinese business card-making network http://www.ka32.com/original feeds, we don't forget to think about that problem ah, because this is too important.



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