Do SEO optimization must do content marketing

Baidu algorithm rules change, focus on the user experience, this author Dan the original chain to the main content. Straightforward summary, the current SEO optimization is closer to content marketing.

Of course, content marketing here is not an outer pen, but a combination of current scarce resources. Today, the author of the small Dan to pass on an seo great god article to read, share his feelings, I hope we can also be in the future of the site optimization work can get new experience.

　　First, a clear site positioning is important

What kind of information do we use to make a website? What is the main area of the industry? Before the author Dan also said, the site set up the main keyword best not more than two, professional knowledge of information more easily access to the user's favor. In particular, the new station on line, the site content information is the best of the industry vertical content, so that the search engine for the site's registration, will not give the search engine left a large area cast nets confuse spider impression.

　　Second, stand on the user's point of view to do content

To be honest, the general enterprise station is actually a kind of propaganda form of the enterprise, few users direct online transactions, and not Taobao type of shopping site. So in doing site content, product display area you can choose your own advantage resources to write, and the user-oriented news section, it is best to select the industry-related, user needs information to publish. Do not focus on how your business company, these are not user concerns, unless your site is limited to the internal staff open, to know that these content is impossible to give SEO how many advantages.

In the content of the fuss, you can carry out event marketing, to let users know that browsing your site, can bring him what kind of benefits. People are no better than early, only to solve the user problems of the site to get a good ranking.

　Third, internal chain production is SEO optimization plays

In fact, now the major search engine algorithm rules, the effectiveness of the chain is far less than the role of the chain. Now for the strict outside the chain is obvious to all, not to say that the chain has no effect, but now the production of the cost of the chain is often to make ends meet, such results in SEO optimization work is the next worst choice.

In contrast to the linear decline in the chain position, the inner chain is a skyrocket. The author small Dan observes, the website inside the chain layout is appropriate, then by the internal chain vote alone can make the website to obtain quite good rank and natural flow. But for the layout of the chain is also fastidious, do not simply think that in the content to add links to all the best, this is only the most superficial part of the work of the chain. The important thing is that you are pointing to the chain, whether you can retain users, whether to guide users to click, can bring users effective voting.

　Four, Kiss and kiss, friends link the content of the website to push each other

Friend Chain as a chain of one, if not high-quality links in fact, the voting effect is not big. Now another way of "cooperation" is the mutual push between the content, in fact, is the content of the text recommended to guide users to click on the other site related content. Perhaps you will say such outbound recommendation form will not affect the weight of their own site? Here you can not worry because you are pushing content instead of the site unilaterally exported links. This is just a simple keyword to the form of a link to the form of content links, strengthen the links between the two sites, more access to different pages of the link to vote to enhance the site rankings.

The content marketing aspect actually contains many, just like now the author Dan's This article also is same, just is standing on the giant's shoulder. Do a good job SEO optimization, content marketing is the key, not simply copycat, but to combine your understanding of the industry, processing integration. Content Marketing We are more respected and original, but you are welcome to say, who can be completely original? Resource explosion today, the key to content marketing is that others have and you are more unique.

Do content marketing has two aspects is very important, one is your sensitivity to the news and the content of the planning ability, the other is the resource integration and text-structured ability. Bring other people's things directly to the use of that is "thieves", and the other people's things combined with their own ideas packaged into their own content is a successful content marketing event.

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